Largest positions
| Issuer | Class | Value | Share |
|---|---|---|---|
| iShares TRCORE S&P500 ETF | CORE S&P500 ETF | $23.5M | 25.9% |
| iShares TRCORE S&P MCP ETF | CORE S&P MCP ETF | $20.3M | 22.4% |
| iShares TRCORE S&P SCP ETF | CORE S&P SCP ETF | $11.4M | 12.6% |
| Fidelity Covington TrustINT VL FCT ETF | INT VL FCT ETF | $7.1M | 7.8% |
| Vanguard Index FdsTOTAL STK MKT | TOTAL STK MKT | $2.8M | 3.1% |
| Apple Inc.COM | COM | $2.18M | 2.4% |
| Microsoft Corp.COM | COM | $1.23M | 1.4% |
| Vaneck ETF TrustSEMICONDUCTR ETF | SEMICONDUCTR ETF | $1.23M | 1.4% |
| Philip Morris Intl Inc.COM | COM | $1.21M | 1.3% |
| JPMORGAN Chase & COCOM | COM | $1.2M | 1.3% |
| Dell Technologies Inc.CL C | CL C | $1.18M | 1.3% |
| iShares TRRUS MD CP GR ETF | RUS MD CP GR ETF | $1.18M | 1.3% |
| iShares TRCORE MSCI EAFE | CORE MSCI EAFE | $1.06M | 1.2% |
| Caterpillar Inc.COM | COM | $921K | 1.0% |
| Walmart Inc.COM | COM | $778K | 0.9% |
| Mcdonalds Corp.COM | COM | $682K | 0.8% |
| Exxon Mobil Corp.COM | COM | $676K | 0.7% |
| Nvidia CorporationCOM | COM | $651K | 0.7% |
| Johnson & JohnsonCOM | COM | $617K | 0.7% |
| Vanguard Index FdsVALUE ETF | VALUE ETF | $612K | 0.7% |
| Altria Group Inc.COM | COM | $555K | 0.6% |
| Procter & Gamble COCOM | COM | $549K | 0.6% |
| iShares TRS&P 500 GRWT ETF | S&P 500 GRWT ETF | $516K | 0.6% |
| Amgen Inc.COM | COM | $490K | 0.5% |
| Cisco Sys Inc.COM | COM | $478K | 0.5% |
| Mondelez Intl Inc.CL A | CL A | $447K | 0.5% |
| Chevron CorporationCOM | COM | $446K | 0.5% |
| iShares TRRUS MDCP VAL ETF | RUS MDCP VAL ETF | $442K | 0.5% |
| Brown & Brown Inc.COM | COM | $413K | 0.5% |
| Hubbell Inc.COM | COM | $401K | 0.4% |
| iShares TRRUS 2000 GRW ETF | RUS 2000 GRW ETF | $356K | 0.4% |
| Vanguard Specialized FundsDIV APP ETF | DIV APP ETF | $355K | 0.4% |
| Vanguard Index FdsSM CP VAL ETF | SM CP VAL ETF | $346K | 0.4% |
| Select Sector SPDR TRST STR FINL ETF | ST STR FINL ETF | $341K | 0.4% |
| Pinnacle West Cap Corp.COM | COM | $318K | 0.4% |
| Visa Inc.COM CL A | COM CL A | $311K | 0.3% |
| Merck & CO Inc.COM | COM | $303K | 0.3% |
| International Business MachsCOM | COM | $288K | 0.3% |
| Intel Corp.COM | COM | $287K | 0.3% |
| Travelers Companies Inc.COM | COM | $284K | 0.3% |
| Invesco Qqq TRUNIT SER 1 | UNIT SER 1 | $262K | 0.3% |
| Carnival Corp. LtdCOMMON SHARES | COMMON SHARES | $258K | 0.3% |
| 3m COCOM | COM | $257K | 0.3% |
| Bank OF Amer Corp.COM | COM | $251K | 0.3% |
| iShares TRISHARES SEMICDTR | ISHARES SEMICDTR | $250K | 0.3% |
| iShares TRS&P MC 400VL ETF | S&P MC 400VL ETF | $240K | 0.3% |
| Disney Walt COCOM | COM | $240K | 0.3% |
| State Str SPDR Dow Jones IndUT SER 1 | UT SER 1 | $224K | 0.2% |
| Amazon Com Inc.COM | COM | $209K | 0.2% |
iShares TRCORE S&P500 ETF$23.5M
- Class
- CORE S&P500 ETF
- Share
- 25.9%
iShares TRCORE S&P MCP ETF$20.3M
- Class
- CORE S&P MCP ETF
- Share
- 22.4%
iShares TRCORE S&P SCP ETF$11.4M
- Class
- CORE S&P SCP ETF
- Share
- 12.6%
Fidelity Covington TrustINT VL FCT ETF$7.1M
- Class
- INT VL FCT ETF
- Share
- 7.8%
Vanguard Index FdsTOTAL STK MKT$2.8M
- Class
- TOTAL STK MKT
- Share
- 3.1%
Apple Inc.COM$2.18M
- Class
- COM
- Share
- 2.4%
Microsoft Corp.COM$1.23M
- Class
- COM
- Share
- 1.4%
Vaneck ETF TrustSEMICONDUCTR ETF$1.23M
- Class
- SEMICONDUCTR ETF
- Share
- 1.4%
Philip Morris Intl Inc.COM$1.21M
- Class
- COM
- Share
- 1.3%
JPMORGAN Chase & COCOM$1.2M
- Class
- COM
- Share
- 1.3%
Dell Technologies Inc.CL C$1.18M
- Class
- CL C
- Share
- 1.3%
iShares TRRUS MD CP GR ETF$1.18M
- Class
- RUS MD CP GR ETF
- Share
- 1.3%
iShares TRCORE MSCI EAFE$1.06M
- Class
- CORE MSCI EAFE
- Share
- 1.2%
Caterpillar Inc.COM$921K
- Class
- COM
- Share
- 1.0%
Walmart Inc.COM$778K
- Class
- COM
- Share
- 0.9%
Mcdonalds Corp.COM$682K
- Class
- COM
- Share
- 0.8%
Exxon Mobil Corp.COM$676K
- Class
- COM
- Share
- 0.7%
Nvidia CorporationCOM$651K
- Class
- COM
- Share
- 0.7%
Johnson & JohnsonCOM$617K
- Class
- COM
- Share
- 0.7%
Vanguard Index FdsVALUE ETF$612K
- Class
- VALUE ETF
- Share
- 0.7%
Altria Group Inc.COM$555K
- Class
- COM
- Share
- 0.6%
Procter & Gamble COCOM$549K
- Class
- COM
- Share
- 0.6%
iShares TRS&P 500 GRWT ETF$516K
- Class
- S&P 500 GRWT ETF
- Share
- 0.6%
Amgen Inc.COM$490K
- Class
- COM
- Share
- 0.5%
Cisco Sys Inc.COM$478K
- Class
- COM
- Share
- 0.5%
Mondelez Intl Inc.CL A$447K
- Class
- CL A
- Share
- 0.5%
Chevron CorporationCOM$446K
- Class
- COM
- Share
- 0.5%
iShares TRRUS MDCP VAL ETF$442K
- Class
- RUS MDCP VAL ETF
- Share
- 0.5%
Brown & Brown Inc.COM$413K
- Class
- COM
- Share
- 0.5%
Hubbell Inc.COM$401K
- Class
- COM
- Share
- 0.4%
iShares TRRUS 2000 GRW ETF$356K
- Class
- RUS 2000 GRW ETF
- Share
- 0.4%
Vanguard Specialized FundsDIV APP ETF$355K
- Class
- DIV APP ETF
- Share
- 0.4%
Vanguard Index FdsSM CP VAL ETF$346K
- Class
- SM CP VAL ETF
- Share
- 0.4%
Select Sector SPDR TRST STR FINL ETF$341K
- Class
- ST STR FINL ETF
- Share
- 0.4%
Pinnacle West Cap Corp.COM$318K
- Class
- COM
- Share
- 0.4%
Visa Inc.COM CL A$311K
- Class
- COM CL A
- Share
- 0.3%
Merck & CO Inc.COM$303K
- Class
- COM
- Share
- 0.3%
International Business MachsCOM$288K
- Class
- COM
- Share
- 0.3%
Intel Corp.COM$287K
- Class
- COM
- Share
- 0.3%
Travelers Companies Inc.COM$284K
- Class
- COM
- Share
- 0.3%
Invesco Qqq TRUNIT SER 1$262K
- Class
- UNIT SER 1
- Share
- 0.3%
Carnival Corp. LtdCOMMON SHARES$258K
- Class
- COMMON SHARES
- Share
- 0.3%
3m COCOM$257K
- Class
- COM
- Share
- 0.3%
Bank OF Amer Corp.COM$251K
- Class
- COM
- Share
- 0.3%
iShares TRISHARES SEMICDTR$250K
- Class
- ISHARES SEMICDTR
- Share
- 0.3%
iShares TRS&P MC 400VL ETF$240K
- Class
- S&P MC 400VL ETF
- Share
- 0.3%
Disney Walt COCOM$240K
- Class
- COM
- Share
- 0.3%
State Str SPDR Dow Jones IndUT SER 1$224K
- Class
- UT SER 1
- Share
- 0.2%
Amazon Com Inc.COM$209K
- Class
- COM
- Share
- 0.2%
The share class is shown on a wider screen.
The 49 largest of 49 positions by value, with holdings of the same security combined. Share counts and quarter-on-quarter changes for each position are on EDGAR. View the full information table on EDGAR
This filing
- Form
- 13F-HR
- CIK
- 1890183
- File number
- 028-21515
- Options
- 0 call, 0 put
- In the 25 largest
- 91.7%
- Prior quarter
- $74.6M at 31 March 2026
- Positions opened
- 7
- Positions closed
- 5
Common questions
What are Holland Advisory Services’ 13F holdings worth?
$90.5 million across 49 positions for the quarter ended 30 June 2026.
What is Holland Advisory Services’ largest 13F holding?
ISHARES TR (CORE S&P500 ETF) was the largest position at $23.5 million, or 25.9% of reported 13F value, as of 30 June 2026.
How concentrated is Holland Advisory Services’ 13F portfolio?
The ten largest positions accounted for 79.6% of reported value and the twenty-five largest for 91.7%, across 49 positions as of 30 June 2026.
Does Form 13F show everything Holland Advisory Services manages?
No. Form 13F covers only long positions in exchange-traded securities over which the manager has investment discretion, valued at quarter end. It excludes cash, most bonds, private funds, and any assets the firm does not have discretion over, so it is neither the firm's total assets nor any individual client's portfolio.
How often does Holland Advisory Services file its 13F?
Every quarter. Managers file within 45 days of each quarter's end, so the figures are a snapshot that changes between filings. This page shows the quarter ended 30 June 2026.
Answered from this filing and the prior quarter's.