Hoge Financial Services provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, estate planning, insurance, philanthropic planning, retirement plan services, and tax planning. Financial planning was provided to 51–100 clients last fiscal year.
Hoge Financial Services reports 557 clients. They include 378 individual clients, 166 high-net-worth individuals, and 11 pension and profit-sharing plans. Of its assets, 91.6% ($570M across 1,402 accounts) are managed with discretion; $52.2M across 276 accounts are not.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 68% | 20% |
| High-net-worth individuals | 30% | 70% |
| Pension and profit-sharing plans | 2% | 10% |
| Charitable organizations | <1% | <1% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 378 | $122M | 19.6% | $322K |
| High-net-worth individuals | 166 | $434M | 69.8% | $2.62M |
| Pension and profit-sharing plans | 11 | $62.7M | 10.1% | $5.7M |
| Charitable organizations | 2 | $3.08M | 0.5% | $1.54M |
| Total | 557 | $622M | 100% | $1.12M |
- Clients
- 378
- Regulatory AUM
- $122M
- AUM share
- 19.6%
- Avg. per client
- $322K
- Clients
- 166
- Regulatory AUM
- $434M
- AUM share
- 69.8%
- Avg. per client
- $2.62M
- Clients
- 11
- Regulatory AUM
- $62.7M
- AUM share
- 10.1%
- Avg. per client
- $5.7M
- Clients
- 2
- Regulatory AUM
- $3.08M
- AUM share
- 0.5%
- Avg. per client
- $1.54M
Total
- Clients
- 557
- Regulatory AUM
- $622M
- AUM share
- 100%
- Avg. per client
- $1.12M
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 0
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 51–100
Hoge Financial Services charges 0.50%–1.25% a year for its Portfolio Management Services. Each asset band is charged at its own rate. The fee is billed in advance and is negotiable. The brochure also prices one other service, listed under fee details.
| Asset band | Annual rate |
|---|---|
| $0–$100K | 1.25% |
| $100K–$250K | 1.10% |
| $250K–$500K | 0.90% |
| $500K–$1M | 0.70% |
| $1M and above | 0.50% |
Fee details and sources
Other fees
- Financial Planning and Consulting
- Included in the advisory fee; extraordinary planning or consulting may carry a mutually agreed fee under a separate written agreement.
Hoge Financial Holdings, LLC owns 75% or more of Hoge Financial Services and is in turn owned by Merchant Wealth Management Holdings 3, LLC (50–75%) and Hoge Legacy, LLC (25–50%). The leadership team of Hoge Financial Services includes Chief Compliance Officer Kent Aloia. It has 6 employees.
Leadership
- Kent AloiaChief Compliance Officer
- Garrett HogeMember
Investment adviser representatives
6 representatives listed in the SEC register as of 9 October 2026.
- Kent David Aloia
- Amanda Oswald Booth
- Garrett Stewart Hoge
- Jeffrey Andrew Karns
- Jessica B Lee
- Debra Marie Parrish
Staff
- 6 employees
- 6 in advisory functions
- 6 state-registered reps
- 4 broker-dealer reps
- 2 insurance agents
- Owns 75% or more of Hoge Financial Services, LLC
Hoge Financial Holdings, LLC
Control person · since September 2021
- Owns 50% to 75% of Hoge Financial Holdings, LLC
Merchant Wealth Management Holdings 3, LLC
Control person · since November 2024
- Owns 75% or more of Merchant Wealth Management Holdings 3, LLC
Merchant Wealth Partners, LLC
Control person · since November 2024
- Owns 25% to 50% of Merchant Wealth Partners, LLC
Renaissance Evergreen Holdings, LLC
since September 2024
- Owns 50% to 75% of Renaissance Evergreen Holdings, LLC
Renaissance Evergreen BL, LLC
since September 2024
- Owns 75% or more of Renaissance Evergreen BL, LLC
Sixth Street Tao Partners (C), L.P.
since September 2024
- Owns 25% to 50% of Renaissance Evergreen Holdings, LLC
Sixth Street Tao Partners (B), L.P.
since September 2024
MWP Advisory, LLC
Manager · Control person · since July 2020
- Owns 75% or more of MWP Advisory, LLC
Merchant Investment Management, LLC
Control person · since July 2020
- Owns 75% or more of Merchant Investment Management, LLC
Merchant Investment Management Holdings, LLC
Control person · since June 2017
- Owns 25% to 50% of Hoge Financial Holdings, LLC
Hoge Legacy, LLC
Control person · since September 2021
- Owns 75% or more of Hoge Legacy, LLC
Garrett Hoge
Control person · since September 2021
Hoge Financial Services’ regulatory assets grew 1.7× from $374M (April 2021) to $622M (September 2026); clients rose from 512 to 557 and employees were 6 in both filings.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | Employees | Offices |
|---|---|---|---|---|
| September 2026 | $622M | 557 | 6 | 1 |
| July 2025 | $534M | 543 | 6 | 1 |
| March 2024 | $460M | 566 | 5 | 1 |
| July 2023 | $388M | 548 | 5 | 1 |
| June 2022 | $441M | 528 | 5 | 1 |
| April 2021 | $374M | 512 | 6 | 1 |
Besides its headquarters, Hoge Financial Services has 0 offices, with 1 listed address in Pennsylvania.
Pennsylvania · 1 listed address
- 400 Southpointe BLVD., Plaza One, Suite 420, CanonsburgHQ
Contact and registration details
- Legal name
- Hoge Financial Services, LLC
- Headquarters
- 400 Southpointe BLVD., Plaza One, Suite 420, Canonsburg, PA 15317
- Website
- hfinancialmanagement.com
- Phone
- 724-745-9406
- SEC file
- 801-69665
- Founded
- 1981
- Structure
- Pennsylvania LLC
- Fiscal year end
- December
Hoge Financial Services uses Fidelity ($599M) as custodian for its separately managed accounts. Hoge Financial Services does not have custody of client assets.
- FidelityFidelity Management & Trust Company · Boston, MA · $599M100%
At year end, Hoge Financial Services’ separately managed accounts were mostly in funds (79%). Its reported 13F holdings for the quarter ended 30 June 2026 total $209M across 83 positions; the largest are iShares TR (21.9%), Vanguard BD Index Fds (13.4%) and Vanguard Intl Equity Index F (9.5%).
What the accounts hold
- Stocks9%
- Funds79%
- Bonds4%
- U.S. government and agency bonds2%
- State and local bonds1%
- Investment grade corporate bonds1%
- Cash8%
Reported 13F holdings
- $209M
- Reported 13F value
- 83
- Positions
- 74.7%
- In the 10 largest
- +11.8%
- Value vs. prior quarter
- iShares TR · Rus 1000 ETF21.9%
- Vanguard BD Index Fds · Intermed Term13.4%
- Vanguard Intl Equity Index F · TT Wrld ST ETF9.5%
- Vanguard Index Fds · Value ETF7.0%
- Vanguard Index Fds · Small CP ETF5.8%
- iShares TR · MSCI Eafe ETF5.4%
- iShares TR · Fltg Rate NT ETF5.3%
- iShares TR · MSCI Emg Mkt ETF2.6%
- iShares TR · US Infrastruc2.0%
- Nvidia Corporation1.9%
Together, the ten largest are 74.7% of reported value.
How many clients does Hoge Financial Services have?
Hoge Financial Services has 557 clients and manages $622 million for them, as of September 2026. They include 378 individual clients, 166 high-net-worth individuals, and 11 pension and profit-sharing plans.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 11 September 2026
What services does Hoge Financial Services offer?
Hoge Financial Services provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, estate planning, insurance, philanthropic planning, retirement plan services, and tax planning.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file; Part 2A brochure, Item 4
How much does Hoge Financial Services charge?
Hoge Financial Services charges 0.50%–1.25% a year for its Portfolio Management Services. Each asset band is charged at its own rate. The fee is billed in advance and is negotiable.
Source: H FINANCIAL MANAGEMENT DISCLOSURE BROCHURE, filed 11 September 2026
Which custodians does Hoge Financial Services use?
Hoge Financial Services’ separately managed account assets are held at Fidelity Management & Trust Company (Boston, MA), with $599M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 11 September 2026
How many financial advisors does Hoge Financial Services have?
Hoge Financial Services has 6 investment adviser representatives registered with state securities authorities, out of 6 employees, and 6 perform investment advisory functions. 4 employees are registered representatives of a broker-dealer and 2 employees are licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Hoge Financial Services invest in?
At the end of its last fiscal year, Hoge Financial Services’ separately managed accounts held 79% registered funds (mutual funds, ETFs, BDCs), 9% exchange-traded equities, 8% cash and equivalents, 2% U.S. government and agency bonds, 1% state and local bonds and 1% investment grade corporate bonds.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Hoge Financial Services?
Hoge Financial Services is owned through a chain of holding companies by Garrett Hoge, Merchant Investment Management Holdings, LLC, Sixth Street Tao Partners (C), L.P. and Sixth Street Tao Partners (B), L.P. Its direct owner is Hoge Financial Holdings, LLC (75% or more).
Source: Form ADV Part 1A, Schedules A and B, filed 11 September 2026
How does Hoge Financial Services get paid?
Hoge Financial Services is paid through a percentage of assets under management, hourly charges and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact Hoge Financial Services?
Hoge Financial Services’ main office is at 400 Southpointe BLVD., Plaza One, Suite 420, Canonsburg, PA 15317. Its phone number is 724-745-9406. Its website is hfinancialmanagement.com.