Hillspring Financial provides financial planning, portfolio management for individuals and small businesses, pension consulting, and selecting other managers.
Hillspring Financial reports 270 clients. They include 231 individual clients, 29 high-net-worth individuals, and 10 pension and profit-sharing plans. Of its assets, 100.0% ($186M across 652 accounts) are managed with discretion. A wrap fee program the firm both sponsors and manages holds $22.7M. It advised 8 clients without assets under management last fiscal year.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 86% | 40% |
| High-net-worth individuals | 11% | 31% |
| Pension and profit-sharing plans | 4% | 29% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 231 | $74.4M | 40.0% | $322K |
| High-net-worth individuals | 29 | $58.3M | 31.4% | $2.01M |
| Pension and profit-sharing plans | 10 | $53.3M | 28.7% | $5.33M |
| Total | 270 | $186M | 100% | $689K |
- Clients
- 231
- Regulatory AUM
- $74.4M
- AUM share
- 40.0%
- Avg. per client
- $322K
- Clients
- 29
- Regulatory AUM
- $58.3M
- AUM share
- 31.4%
- Avg. per client
- $2.01M
- Clients
- 10
- Regulatory AUM
- $53.3M
- AUM share
- 28.7%
- Avg. per client
- $5.33M
Total
- Clients
- 270
- Regulatory AUM
- $186M
- AUM share
- 100%
- Avg. per client
- $689K
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 8
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 0
Hillspring Financial is paid through a percentage of assets under management, hourly charges, fixed fees (other than subscription fees) and other compensation. The reviewed brochures do not disclose an asset-based fee rate. Read the SEC-filed brochure. The brochure also prices 2 other services, listed under fee details.
Fee details and sources
Other fees
- Financial planning and consulting
- Financial planning and consulting is billed at $195 an hour; a typical financial plan costs between $295 and $3,000.
- Retirement plan services
- The annual 401(k) advisory fee is 0.20% to 1.1% depending on the size of the plan assets, collected by the plan custodian.
Kent Forsey owns 75% or more of Hillspring Financial. The leadership team of Hillspring Financial includes President Kent Forsey. It has 4 employees, 2 of them in advisory roles.
Leadership
- Kent ForseyPresident/Chief Compliance Officer
Investment adviser representatives
2 representatives listed in the SEC register as of 9 October 2026.
Staff
- 4 employees
- 2 in advisory functions
- 2 state-registered reps
- 2 insurance agents
- Owns 75% or more of Hillspring Financial, Inc.
Kent Forsey
Control person · since July 2012
Hillspring Financial’s regulatory assets grew from $155M (March 2025) to $186M (March 2026); clients fell from 368 to 270 and employees were 4 in both filings.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | Employees | Offices |
|---|---|---|---|---|
| March 2026 | $186M | 270 | 4 | 1 |
| March 2025 | $155M | 368 | 4 | 1 |
Besides its headquarters, Hillspring Financial has 0 offices, with 1 listed address in Arizona.
Arizona · 1 listed address
- 12213 W. Bell Road, Suite 209, SurpriseHQ
Contact and registration details
- Legal name
- Hillspring Financial, Inc.
- Headquarters
- 12213 W. Bell Road, Suite 209, Surprise, AZ 85378
- Website
- hillspringfinancial.com
- Phone
- 623-583-6141
- SEC file
- 801-130993
- Structure
- Utah corporation
- Fiscal year end
- December
Hillspring Financial uses Charles Schwab ($124M) as custodian for its separately managed accounts. Hillspring Financial has custody of $5.5M in client assets for 23 clients.
- Charles SchwabCharles Schwab & Co., Inc. · Westlake, TX · $124M100%
At year end, Hillspring Financial’s separately managed accounts were mostly in funds (78%) and stocks (15%).
What the accounts hold
- Stocks15%
- Funds78%
- Bonds3%
- Cash3%
- Other1%
- Variable & fixed indexed annuities1%
How many clients does Hillspring Financial have?
Hillspring Financial has 270 clients and manages $186 million for them, as of March 2026. They include 231 individual clients, 29 high-net-worth individuals, and 10 pension and profit-sharing plans.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 13 March 2026
What services does Hillspring Financial offer?
Hillspring Financial provides financial planning, portfolio management for individuals and small businesses, pension consulting, and selecting other managers.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
Which custodians does Hillspring Financial use?
Hillspring Financial’s separately managed account assets are held at Charles Schwab & Co., Inc. (Westlake, TX), with $124M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 13 March 2026
How many financial advisors does Hillspring Financial have?
Hillspring Financial has 2 investment adviser representatives registered with state securities authorities, out of 4 employees, and 2 perform investment advisory functions. 0 employees are registered representatives of a broker-dealer and 2 employees are licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Hillspring Financial invest in?
At the end of its last fiscal year, Hillspring Financial’s separately managed accounts held 78% registered funds (mutual funds, ETFs, BDCs), 15% exchange-traded equities, 3% U.S. government and agency bonds, 3% cash and equivalents and 1% other. The 1% other category is described as: Variable & Fixed Indexed Annuities.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Hillspring Financial?
Hillspring Financial’s direct owner is Kent Forsey (75% or more).
Source: Form ADV Part 1A, Schedules A and B, filed 13 March 2026
How does Hillspring Financial get paid?
Hillspring Financial is paid through a percentage of assets under management, hourly charges, fixed fees and other compensation. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact Hillspring Financial?
Hillspring Financial’s main office is at 12213 W. Bell Road, Suite 209, Surprise, AZ 85378. Its phone number is 623-583-6141. Its website is hillspringfinancial.com.