Hill Island Financial provides financial planning, portfolio management for individuals and small businesses, pension consulting, selecting other managers, education planning, and insurance.
Hill Island Financial reports 217 clients. They include 167 high-net-worth individuals, 41 individual clients, and 9 pension and profit-sharing plans. Of its assets, 94.2% ($588M across 814 accounts) are managed with discretion; $36.3M across 7 accounts are not.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 19% | 2% |
| High-net-worth individuals | 77% | 89% |
| Pension and profit-sharing plans | 4% | 6% |
| Charitable organizations | Fewer than 5 | 3% |
| Corporations and other businesses | Fewer than 5 | <1% |
Client shares use reported counts. Client types without a reported count are excluded from that total.
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 41 | $11.1M | 1.8% | $271K |
| High-net-worth individuals | 167 | $557M | 89.3% | $3.34M |
| Pension and profit-sharing plans | 9 | $37.1M | 5.9% | $4.12M |
| Charitable organizations | Fewer than 5 | $17.9M | 2.9% | — |
| Corporations and other businesses | Fewer than 5 | $540K | 0.1% | — |
| Total | 217 | $624M | 100% | — |
- Clients
- 41
- Regulatory AUM
- $11.1M
- AUM share
- 1.8%
- Avg. per client
- $271K
- Clients
- 167
- Regulatory AUM
- $557M
- AUM share
- 89.3%
- Avg. per client
- $3.34M
- Clients
- 9
- Regulatory AUM
- $37.1M
- AUM share
- 5.9%
- Avg. per client
- $4.12M
- Clients
- Fewer than 5
- Regulatory AUM
- $17.9M
- AUM share
- 2.9%
- Avg. per client
- —
- Clients
- Fewer than 5
- Regulatory AUM
- $540K
- AUM share
- 0.1%
- Avg. per client
- —
Total
- Clients
- 217
- Regulatory AUM
- $624M
- AUM share
- 100%
- Avg. per client
- —
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 0
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 0
Hill Island Financial charges 0.55%–1.65% a year for its Investment Management Services. The fee is billed in advance and is negotiable. The brochure also prices 2 other services, listed under fee details.
Fee details and sources
Other fees
- Financial Planning Services
- Project-based fees range from $1,500 to $15,000; on-going fees range from $375 to $1,000 per month. Fees may be negotiable.
- Retirement Plan Advisory Services
- Annual asset-based fee of up to 0.25%, billed monthly in advance; may be negotiable.
Kevin Toler owns 75% or more of Hill Island Financial. The leadership team of Hill Island Financial includes Chief Compliance Officer Joshua Moeller. It has 11 employees, 8 of them in advisory roles.
Leadership
- Joshua MoellerMember / Principal and Chief Compliance Officer
- Kevin TolerManaging Member / Managing Principal
Investment adviser representatives
8 representatives listed in the SEC register as of 9 October 2026.
Staff
- 11 employees
- 8 in advisory functions
- 8 state-registered reps
- 2 insurance agents
- Owns 75% or more of Hill Island Financial LLC
Kevin Toler
Control person · since September 2021
- Owns 10% to 25% of Hill Island Financial LLC
Joshua Moeller
Control person · since September 2021
Hill Island Financial’s regulatory assets grew Infinity× from $0 (June 2021) to $624M (August 2026); employees rose from 5 to 11.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | Employees | Offices |
|---|---|---|---|---|
| August 2026 | $624M | 217 | 11 | 1 |
| March 2025 | $537M | 208 | 10 | 1 |
| March 2024 | $447M | 205 | 8 | 1 |
| May 2023 | $332M | 232 | 7 | 1 |
| April 2022 | $388M | 196 | 7 | 1 |
| June 2021 | $0 | 0 | 5 | 1 |
Besides its headquarters, Hill Island Financial has 0 offices, with 1 listed address in Michigan.
Michigan · 1 listed address
- 38 Commerce Avenue SW, Suite 310, Grand RapidsHQ
Contact and registration details
- Legal name
- Hill Island Financial LLC
- Headquarters
- 38 Commerce Avenue SW, Suite 310, Grand Rapids, MI 49503
- Website
- hillislandfinancial.com
- Phone
- 616-977-2639
- @hill-island-financial
- SEC file
- 801-121837
- Founded
- 2021
- Structure
- Michigan LLC
- Fiscal year end
- December
Hill Island Financial uses Fidelity ($624M) as custodian for its separately managed accounts. Hill Island Financial has custody of $624M in client assets for 221 clients.
- FidelityFidelity Brokerage Services LLC · Smithfield, RI · $624M100%
At year end, Hill Island Financial’s separately managed accounts were mostly in funds (64%) and bonds (17%). Its reported 13F holdings for the quarter ended 30 June 2026 total $469M across 93 positions; the largest are Rbb Fund Trust (15.4%), Vanguard Index Fds (15.3%) and Dimensional ETF Trust (14.0%).
What the accounts hold
- Stocks10%
- Funds64%
- Bonds17%
- Investment grade corporate bonds16%
- U.S. government and agency bonds1%
- Cash9%
Reported 13F holdings
- $469M
- Reported 13F value
- 93
- Positions
- 76.7%
- In the 10 largest
- +13.9%
- Value vs. prior quarter
- Rbb Fund Trust · Longview Advantg15.4%
- Vanguard Index Fds · S&P 500 ETF Shs15.3%
- Dimensional ETF Trust · US Core EQT Mkt14.0%
- Dimensional ETF Trust · Intl Core Equity9.1%
- Invesco Exch Traded FD TR II · Nasdaq 100 ETF6.1%
- Dimensional ETF Trust · US Small Cap ETF5.1%
- American Centy ETF TR · US Large Cap Vlu4.6%
- EA Series Trust · Alpha Architect2.7%
- Schwab Strategic TR · Intl Eqty ETF2.5%
- Dimensional ETF Trust · International2.0%
Together, the ten largest are 76.7% of reported value.
How many clients does Hill Island Financial have?
Hill Island Financial has 217 clients and manages $624 million for them, as of August 2026. They include 167 high-net-worth individuals, 41 individual clients, and 9 pension and profit-sharing plans.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 5 August 2026
What services does Hill Island Financial offer?
Hill Island Financial provides financial planning, portfolio management for individuals and small businesses, pension consulting, selecting other managers, education planning, and insurance.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file; Part 2A brochure, Item 4
How much does Hill Island Financial charge?
Hill Island Financial charges 0.55%–1.65% a year for its Investment Management Services. The fee is billed in advance and is negotiable.
Source: HILL ISLAND DISCLOSURE BROCHURE AND BROCHURE SUPPLEMENTS, filed 17 March 2026
Which custodians does Hill Island Financial use?
Hill Island Financial’s separately managed account assets are held at Fidelity Brokerage Services LLC (Smithfield, RI), with $624M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 5 August 2026
How many financial advisors does Hill Island Financial have?
Hill Island Financial has 8 investment adviser representatives registered with state securities authorities, out of 11 employees, and 8 perform investment advisory functions. 0 employees are registered representatives of a broker-dealer and 2 employees are licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Hill Island Financial invest in?
At the end of its last fiscal year, Hill Island Financial’s separately managed accounts held 64% registered funds (mutual funds, ETFs, BDCs), 16% investment grade corporate bonds, 10% exchange-traded equities, 9% cash and equivalents and 1% U.S. government and agency bonds.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Hill Island Financial?
Hill Island Financial’s direct owners are Kevin Toler (75% or more) and Joshua Moeller (10% to 25%).
Source: Form ADV Part 1A, Schedules A and B, filed 5 August 2026
How does Hill Island Financial get paid?
Hill Island Financial is paid through a percentage of assets under management and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
Is Hill Island Financial registered with the SEC?
Yes, Hill Island Financial has been registered with the SEC as an investment adviser since 26 July 2021. Its CRD number is 313469 and its SEC file number is 801-121837.
Source: Form ADV Part 1A, Item 1, filed 5 August 2026; IAPD firm record
How do I contact Hill Island Financial?
Hill Island Financial’s main office is at 38 Commerce Avenue SW, Suite 310, Grand Rapids, MI 49503. Its phone number is 616-977-2639. Its website is hillislandfinancial.com.