Hidden Cove Wealth Management provides financial planning, portfolio management for individuals and small businesses, pension consulting, selecting other managers, education planning, estate planning, insurance, and tax planning.
Hidden Cove Wealth Management reports 322 clients. They include 192 individual clients, 81 high-net-worth individuals, and 49 pension and profit-sharing plans. Of its assets, 98.7% ($398M across 1,053 accounts) are managed with discretion; $5.29M across 28 accounts are not.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 60% | 16% |
| High-net-worth individuals | 25% | 65% |
| Pension and profit-sharing plans | 15% | 19% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 192 | $63.7M | 15.8% | $332K |
| High-net-worth individuals | 81 | $264M | 65.3% | $3.25M |
| Pension and profit-sharing plans | 49 | $76.2M | 18.9% | $1.56M |
| Total | 322 | $404M | 100% | $1.25M |
- Clients
- 192
- Regulatory AUM
- $63.7M
- AUM share
- 15.8%
- Avg. per client
- $332K
- Clients
- 81
- Regulatory AUM
- $264M
- AUM share
- 65.3%
- Avg. per client
- $3.25M
- Clients
- 49
- Regulatory AUM
- $76.2M
- AUM share
- 18.9%
- Avg. per client
- $1.56M
Total
- Clients
- 322
- Regulatory AUM
- $404M
- AUM share
- 100%
- Avg. per client
- $1.25M
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 0
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 0
Hidden Cove Wealth Management is paid through a percentage of assets under management, hourly charges and fixed fees (other than subscription fees). The reviewed brochures do not disclose an asset-based fee rate. Read the SEC-filed brochure. The brochure also prices 2 other services, listed under fee details.
Fee details and sources
Other fees
- Financial Planning and Consulting, One-Time
- Fixed fees generally $1,500 to $3,500 for one-time engagements, or hourly fees up to $500 an hour; up to 50% may be billed at inception.
- Financial Planning and Consulting, Ongoing
- Annual fixed fee generally $3,500 to $7,500 a year, up to $25,000 for complex needs, or hourly fees up to $500 an hour, billed quarterly or monthly in arrears.
Shane Dir owns 75% or more of Hidden Cove Wealth Management. The leadership team of Hidden Cove Wealth Management includes Chief Compliance Officer Ashley Goggins. It has 7 employees, 6 of them in advisory roles.
Leadership
- Ashley GogginsChief Compliance Officer
- Shane DirPrincipal/Investment Advisor Representative
- Ron ElzigPrincipal/Investment Advisor Representative
Investment adviser representatives
7 representatives listed in the SEC register as of 9 October 2026.
- Chad Bearden
- Jordan Anthony Bingham
- Shane Dale Dir
- Ron Eugene Elzig
- Ashley Kristin Goggins
- Jonathan Nollan Magee
- Andrew Nicholas Turner
Staff
- 7 employees
- 6 in advisory functions
- 6 state-registered reps
- 6 insurance agents
- Owns 75% or more of Hidden Cove Wealth Management, LLC
Shane Dir
Control person · since February 2022
- Owns 10% to 25% of Hidden Cove Wealth Management, LLC
Ron Elzig
Control person · since February 2022
Hidden Cove Wealth Management’s regulatory assets grew 3.7× from $110M (July 2022) to $404M (February 2026); clients rose from 288 to 322 and employees fell from 8 to 7.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | Employees | Offices |
|---|---|---|---|---|
| February 2026 | $404M | 322 | 7 | 1 |
| March 2025 | $335M | 331 | 7 | 1 |
| June 2024 | $253M | 839 | 7 | 1 |
| June 2023 | $205M | 334 | 8 | 1 |
| July 2022 | $110M | 288 | 8 | 1 |
Besides its headquarters, Hidden Cove Wealth Management has 0 offices, with 1 listed address in Washington.
Washington · 1 listed address
- 249 Winslow Way East, Suite 100, Bainbridge IslandHQ
Contact and registration details
- Legal name
- Hidden Cove Wealth Management, LLC
- Headquarters
- 249 Winslow Way East, Suite 100, Bainbridge Island, WA 98110
- Website
- hcwm.com
- Phone
- 206-397-4890
- SEC file
- 801-123527
- Founded
- 2022
- Structure
- Washington LLC
- Fiscal year end
- December
Hidden Cove Wealth Management uses Charles Schwab ($325M) as custodian for its separately managed accounts. Hidden Cove Wealth Management has custody of $325M in client assets for 273 clients.
- Charles SchwabCharles Schwab & Co., Inc. · Westlake, TX · $325M100%
At year end, Hidden Cove Wealth Management’s separately managed accounts were mostly in funds (73%) and stocks (19%). Its reported 13F holdings for the quarter ended 30 June 2026 total $182M across 133 positions; the largest are iShares TR (11.1%), Janus Detroit Str TR (6.9%) and Schwab Strategic TR (5.2%).
What the accounts hold
- Stocks19%
- Exchange-traded equities18%
- Non-exchange-traded equities1%
- Funds73%
- Bonds5%
- U.S. government and agency bonds3%
- State and local bonds2%
- Cash3%
Reported 13F holdings
- $182M
- Reported 13F value
- 133
- Positions
- 48.9%
- In the 10 largest
- +16.7%
- Value vs. prior quarter
- iShares TR · Rus Tp200 GR ETF11.1%
- Janus Detroit Str TR · Hendrson Aaa CL6.9%
- Schwab Strategic TR · Int-trm U.s Tres5.2%
- Invesco Exch Traded FD TR II · S&P Intl Momnt4.9%
- Apple Inc.4.5%
- Vanguard Index Fds · Mid Cap ETF4.1%
- Vanguard World FD · Mega Cap Val ETF3.6%
- Nvidia Corporation3.3%
- First TR Exchange-traded FD3.1%
- Janus Detroit Str TR · Hendrsn Shrt ETF2.3%
Together, the ten largest are 48.9% of reported value.
How many clients does Hidden Cove Wealth Management have?
Hidden Cove Wealth Management has 322 clients and manages $404 million for them, as of February 2026. They include 192 individual clients, 81 high-net-worth individuals, and 49 pension and profit-sharing plans.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 3 February 2026
What services does Hidden Cove Wealth Management offer?
Hidden Cove Wealth Management provides financial planning, portfolio management for individuals and small businesses, pension consulting, selecting other managers, education planning, estate planning, insurance, and tax planning.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file; Part 2A brochure, Item 4
Which custodians does Hidden Cove Wealth Management use?
Hidden Cove Wealth Management’s separately managed account assets are held at Charles Schwab & Co., Inc. (Westlake, TX), with $325M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 3 February 2026
How many financial advisors does Hidden Cove Wealth Management have?
Hidden Cove Wealth Management has 6 investment adviser representatives registered with state securities authorities, out of 7 employees, and 6 perform investment advisory functions. 0 employees are registered representatives of a broker-dealer and 6 employees are licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Hidden Cove Wealth Management invest in?
At the end of its last fiscal year, Hidden Cove Wealth Management’s separately managed accounts held 73% registered funds (mutual funds, ETFs, BDCs), 18% exchange-traded equities, 3% U.S. government and agency bonds, 3% cash and equivalents, 2% state and local bonds and 1% non-exchange-traded equities.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Hidden Cove Wealth Management?
Hidden Cove Wealth Management’s direct owners are Ron Elzig (10% to 25%) and Shane Dir (75% or more).
Source: Form ADV Part 1A, Schedules A and B, filed 3 February 2026
How does Hidden Cove Wealth Management get paid?
Hidden Cove Wealth Management is paid through a percentage of assets under management, hourly charges and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
Is Hidden Cove Wealth Management registered with the SEC?
Yes, Hidden Cove Wealth Management has been registered with the SEC as an investment adviser since 25 March 2022. Its CRD number is 318677 and its SEC file number is 801-123527.
Source: Form ADV Part 1A, Item 1, filed 3 February 2026; IAPD firm record
How do I contact Hidden Cove Wealth Management?
Hidden Cove Wealth Management’s main office is at 249 Winslow Way East, Suite 100, Bainbridge Island, WA 98110. Its phone number is 206-397-4890. Its website is hcwm.com.