HF Advisory Group provides financial planning, portfolio management for individuals and small businesses, and portfolio management for institutions. Financial planning was provided to 1–10 clients last fiscal year.
HF Advisory Group reports 460 clients. They include 361 individual clients and 99 high-net-worth individuals. Of its assets, 100.0% ($322M across 1,301 accounts) are managed with discretion. It advised 4 clients without assets under management last fiscal year.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 78% | 38% |
| High-net-worth individuals | 22% | 62% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 361 | $121M | 37.6% | $335K |
| High-net-worth individuals | 99 | $201M | 62.4% | $2.03M |
| Total | 460 | $322M | 100% | $699K |
- Clients
- 361
- Regulatory AUM
- $121M
- AUM share
- 37.6%
- Avg. per client
- $335K
- Clients
- 99
- Regulatory AUM
- $201M
- AUM share
- 62.4%
- Avg. per client
- $2.03M
Total
- Clients
- 460
- Regulatory AUM
- $322M
- AUM share
- 100%
- Avg. per client
- $699K
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 4
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 1–10
HF Advisory Group charges 0.50%–1.75% for its Portfolio Management Services. The brochure does not state whether the rate is annual. The fee is billed in advance and is negotiable. The brochure also prices one other service, listed under fee details.
Fee details and sources
Other fees
- Financial Planning Services
- Financial planning is priced at a negotiated fixed fee between $500 and $5,000, or an hourly fee between $250 and $650.
Raymond Hobson owns 75% or more of HF Advisory Group. The leadership team of HF Advisory Group includes Chief Compliance Officer Raymond Hobson. It has 6 employees, 2 of them in advisory roles.
Leadership
- Raymond HobsonManaging Member & Chief Compliance Officer
Investment adviser representatives
2 representatives listed in the SEC register as of 9 October 2026.
- Marianne Rechelle Durham
- Raymond Lee Hobson
Staff
- 6 employees
- 2 in advisory functions
- 2 state-registered reps
- 2 insurance agents
- Owns 75% or more of HF Advisory Group, LLC
Raymond Hobson
Control person · since January 2009
HF Advisory Group’s regulatory assets grew 2.8× from $113M (June 2022) to $322M (March 2026); clients rose from 255 to 460 and employees from 4 to 6.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | Employees | Offices |
|---|---|---|---|---|
| March 2026 | $322M | 460 | 6 | 2 |
| February 2025 | $250M | 402 | 6 | 2 |
| June 2024 | $189M | 449 | 5 | 3 |
| July 2023 | $136M | 323 | 4 | 3 |
| June 2022 | $113M | 255 | 4 | 3 |
Besides its headquarters, HF Advisory Group has 1 office (1 private residence, listed without an address), with 1 listed address in Maryland.
Maryland · 1 listed address
- 166 Defense Highway, Suite 102, AnnapolisHQ
Contact and registration details
- Legal name
- HF Advisory Group, LLC
- Headquarters
- 166 Defense Highway, Suite 102, Annapolis, MD 21401
- Website
- Not reported
- Phone
- 410-571-1415
- @3212022
- SEC file
- 801-125758
- Structure
- Maryland LLC
- Fiscal year end
- December
HF Advisory Group uses Charles Schwab ($322M) as custodian for its separately managed accounts. HF Advisory Group has custody of $104M in client assets for 267 clients.
- Charles SchwabCharles Schwab & Co., Inc. · Westlake, TX · $322M100%
At year end, HF Advisory Group’s separately managed accounts were mostly in stocks (66%) and funds (33%). Its reported 13F holdings for the quarter ended 30 June 2026 total $323M across 168 positions; the largest are iShares TR (3.2%), iShares TR (2.5%) and SPDR Series Trust (2.1%).
What the accounts hold
- Stocks66%
- Funds33%
- Cash1%
Reported 13F holdings
- $323M
- Reported 13F value
- 168
- Positions
- 20.5%
- In the 10 largest
- +10.2%
- Value vs. prior quarter
- iShares TR · Core Div Grwth3.2%
- iShares TR · Faln Angls Usd2.5%
- SPDR Series Trust · ST Str R1k Lowv2.1%
- Alphabet Inc. · Cap Stk CL C2.0%
- Microsoft Corp.2.0%
- SPDR Series Trust · ST Port High ETF1.8%
- Verizon Communications Inc.1.8%
- JPMORGAN Chase & CO1.8%
- TC Energy Corp.1.7%
- Plains GP Hldgs L P · Ltd Partnr Int A1.6%
Together, the ten largest are 20.5% of reported value.
How many clients does HF Advisory Group have?
HF Advisory Group has 460 clients and manages $322 million for them, as of March 2026. They include 361 individual clients and 99 high-net-worth individuals.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 10 March 2026
What services does HF Advisory Group offer?
HF Advisory Group provides financial planning, portfolio management for individuals and small businesses, and portfolio management for institutions.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
How much does HF Advisory Group charge?
HF Advisory Group charges 0.50%–1.75% for its Portfolio Management Services. The brochure does not state whether the rate is annual. The fee is billed in advance and is negotiable.
Source: ADV PART 2A- HF ADVISORY GROUP, LLC, filed 10 March 2026
Which custodians does HF Advisory Group use?
HF Advisory Group’s separately managed account assets are held at Charles Schwab & Co., Inc. (Westlake, TX), with $322M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 10 March 2026
How many financial advisors does HF Advisory Group have?
HF Advisory Group has 2 investment adviser representatives registered with state securities authorities, out of 6 employees, and 2 perform investment advisory functions. 0 employees are registered representatives of a broker-dealer and 2 employees are licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does HF Advisory Group invest in?
At the end of its last fiscal year, HF Advisory Group’s separately managed accounts held 66% exchange-traded equities, 33% registered funds (mutual funds, ETFs, BDCs) and 1% cash and equivalents.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns HF Advisory Group?
HF Advisory Group’s direct owner is Raymond Hobson (75% or more).
Source: Form ADV Part 1A, Schedules A and B, filed 10 March 2026
How does HF Advisory Group get paid?
HF Advisory Group is paid through a percentage of assets under management, hourly charges and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
Is HF Advisory Group registered with the SEC?
Yes, HF Advisory Group has been registered with the SEC as an investment adviser since 31 May 2022. Its CRD number is 309051 and its SEC file number is 801-125758.
Source: Form ADV Part 1A, Item 1, filed 10 March 2026; IAPD firm record
How do I contact HF Advisory Group?
HF Advisory Group’s main office is at 166 Defense Highway, Suite 102, Annapolis, MD 21401. Its phone number is 410-571-1415.