Heron Bay Capital Management provides financial planning, portfolio management for individuals and small businesses, and pension consulting. Financial planning was provided to 26–50 clients last fiscal year.
Heron Bay Capital Management reports 127 clients. They include 81 individual clients and 46 high-net-worth individuals. Of its assets, 91.8% ($591M across 308 accounts) are managed with discretion; $52.5M across 182 accounts are not.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 64% | 14% |
| High-net-worth individuals | 36% | 76% |
| Pension and profit-sharing plans | Fewer than 5 | 9% |
Client shares use reported counts. Client types without a reported count are excluded from that total.
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 81 | $92M | 14.3% | $1.14M |
| High-net-worth individuals | 46 | $492M | 76.5% | $10.7M |
| Pension and profit-sharing plans | Fewer than 5 | $59.6M | 9.3% | — |
| Total | 127 | $644M | 100% | — |
- Clients
- 81
- Regulatory AUM
- $92M
- AUM share
- 14.3%
- Avg. per client
- $1.14M
- Clients
- 46
- Regulatory AUM
- $492M
- AUM share
- 76.5%
- Avg. per client
- $10.7M
- Clients
- Fewer than 5
- Regulatory AUM
- $59.6M
- AUM share
- 9.3%
- Avg. per client
- —
Total
- Clients
- 127
- Regulatory AUM
- $644M
- AUM share
- 100%
- Avg. per client
- —
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 0
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 26–50
Heron Bay Capital Management charges 0.50%–1.00% a year for its Investment Management Services. The fee is billed in arrears, is negotiable and has a $500 annual minimum.
Fee details and sources
Paul Seizert owns 50% to 75% of Heron Bay Capital Management. The leadership team of Heron Bay Capital Management includes Chief Operating Officer Kevin Kuhl. It has 7 employees, 5 of them in advisory roles.
Leadership
- Kevin KuhlChief Operating Officer, Chief Compliance Officer
- Paul SeizertManaging Partner
- Gerald SeizertChairman
Joseph AshmorePortfolio Manager
Chetan RastogiPortfolio Manager
Investment adviser representatives
6 representatives listed in the SEC register as of 9 October 2026.
Staff
- 7 employees
- 5 in advisory functions
- 5 state-registered reps
- 1 soliciting firm
- Owns 50% to 75% of Heron Bay Capital Management, LLC
Paul Seizert
Control person · since November 2019
- Owns 10% to 25% of Heron Bay Capital Management, LLC
Gerald Seizert
since March 2019
- Owns 10% to 25% of Heron Bay Capital Management, LLC
Joseph Ashmore
Control person · since December 2021
- Owns 10% to 25% of Heron Bay Capital Management, LLC
Chetan Rastogi
Control person · since January 2021
Heron Bay Capital Management’s regulatory assets grew 3.2× from $201M (February 2021) to $644M (September 2026); clients rose from 41 to 127 and employees from 5 to 7.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | Employees | Offices |
|---|---|---|---|---|
| September 2026 | $644M | 127 | 7 | 1 |
| May 2025 | $605M | 135 | 7 | 1 |
| March 2024 | $563M | 120 | 5 | 1 |
| May 2023 | $197M | 93 | 5 | 1 |
| March 2022 | $241M | 69 | 6 | 1 |
| February 2021 | $201M | 41 | 5 | 1 |
Besides its headquarters, Heron Bay Capital Management has 0 offices, with 1 listed address in Michigan.
Michigan · 1 listed address
- 40701 Woodward Ave, Suite 104, Bloomfield HillsHQ
Contact and registration details
- Legal name
- Heron Bay Capital Management, LLC
- Headquarters
- 40701 Woodward Ave, Suite 104, Bloomfield Hills, MI 48304
- Website
- heronbaycap.com
- Phone
- 248-970-0900
- @heron-bay-capital-management
- SEC file
- 801-117590
- Founded
- 2019
- Structure
- Michigan LLC
- Fiscal year end
- December
Heron Bay Capital Management uses Charles Schwab ($557M) as custodian for its separately managed accounts. Heron Bay Capital Management has custody of $154K in client assets for 4 clients.
- Charles SchwabCharles Schwab & Co., Inc. · San Francisco, CA · $557M100%
At year end, Heron Bay Capital Management’s separately managed accounts were mostly in stocks (87%). Its reported 13F holdings for the quarter ended 30 June 2026 total $1.1B across 97 positions; the largest are Consensus Cloud Solutions IN (6.3%), Lpl Finl Hldgs Inc. (6.0%) and Amazon Com Inc. (5.4%).
What the accounts hold
- Stocks87%
- Exchange-traded equities86%
- Non-exchange-traded equities1%
- Funds2%
- Registered funds1%
- Pooled vehicles1%
- Bonds5%
- U.S. government and agency bonds3%
- State and local bonds2%
- Cash6%
Reported 13F holdings
- $1.1B
- Reported 13F value
- 97
- Positions
- 47.6%
- In the 10 largest
- +1.7%
- Value vs. prior quarter
- Consensus Cloud Solutions IN6.3%
- Lpl Finl Hldgs Inc.6.0%
- Amazon Com Inc.5.4%
- Vontier Corporation5.1%
- Schwab Charles Corp.4.7%
- Alphabet Inc. · Cap Stk CL A4.5%
- Lam Research Corp.4.4%
- Factset Resh Sys Inc.4.1%
- Corpay Inc. · Com Shs3.7%
- Ss&c Tech Hldgs3.2%
Together, the ten largest are 47.6% of reported value.
How many clients does Heron Bay Capital Management have?
Heron Bay Capital Management has 127 clients and manages $644 million for them, as of September 2026. They include 81 individual clients and 46 high-net-worth individuals.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 21 September 2026
What services does Heron Bay Capital Management offer?
Heron Bay Capital Management provides financial planning, portfolio management for individuals and small businesses, and pension consulting.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
How much does Heron Bay Capital Management charge?
Heron Bay Capital Management charges 0.50%–1.00% a year for its Investment Management Services. The fee is billed in arrears, is negotiable and has a $500 annual minimum.
Source: FORM ADV PART 2A - FIRM BROCHURE, filed 6 August 2026
Which custodians does Heron Bay Capital Management use?
Heron Bay Capital Management’s separately managed account assets are held at Charles Schwab & Co., Inc. (San Francisco, CA), with $557M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 21 September 2026
How many financial advisors does Heron Bay Capital Management have?
Heron Bay Capital Management has 5 investment adviser representatives registered with state securities authorities, out of 7 employees, and 5 perform investment advisory functions. None are registered representatives of a broker-dealer or licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Heron Bay Capital Management invest in?
At the end of its last fiscal year, Heron Bay Capital Management’s separately managed accounts held 86% exchange-traded equities, 6% cash and equivalents, 3% U.S. government and agency bonds, 2% state and local bonds, 1% non-exchange-traded equities, 1% registered funds (mutual funds, ETFs, BDCs) and 1% pooled vehicles (private funds and similar).
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Heron Bay Capital Management?
Heron Bay Capital Management’s direct owners are Gerald Seizert (10% to 25%), Paul Seizert (50% to 75%), Joseph Ashmore (10% to 25%) and Chetan Rastogi (10% to 25%).
Source: Form ADV Part 1A, Schedules A and B, filed 21 September 2026
How does Heron Bay Capital Management get paid?
Heron Bay Capital Management is paid through a percentage of assets under management. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
Is Heron Bay Capital Management registered with the SEC?
Yes, Heron Bay Capital Management has been registered with the SEC as an investment adviser since 12 November 2019. Its CRD number is 305537 and its SEC file number is 801-117590.
Source: Form ADV Part 1A, Item 1, filed 21 September 2026; IAPD firm record
How do I contact Heron Bay Capital Management?
Heron Bay Capital Management’s main office is at 40701 Woodward Ave, Suite 104, Bloomfield Hills, MI 48304. Its phone number is 248-970-0900. Its website is heronbaycap.com.