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Heartwood Wealth Advisors

Wealth managementRIA

Richmond, VACRD 300273Updated

Heartwood Wealth Advisors is an investment adviser based in Richmond, VA, registered with the SEC since 2019. It provides financial planning and investment management. Its clients include high-net-worth individuals, pension and profit-sharing plans, and charitable organizations. Its regulatory assets under management total $1.55 billion, as filed on 30 April 2026.

574
Clients
$2.53M
AUM per individual client
10
Advisory staff
1
Offices
1.50%
Annual fee
Up to

From Form ADV filed 30 April 2026SEC record

Services and clients

Heartwood Wealth Advisors provides financial planning, portfolio management for individuals and small businesses, pension consulting, selecting other managers, educational seminars, estate planning, insurance, philanthropic planning, tax planning, and tax preparation. Financial planning was provided to 101–250 clients last fiscal year.

Heartwood Wealth Advisors reports 574 clients. They include 566 high-net-worth individuals, 6 pension and profit-sharing plans, and 2 charitable organizations. Of its assets, 91.0% ($1.41B across 1,348 accounts) are managed with discretion; $140M across 549 accounts are not.

Clients and assets by client type
Clients574 clients
Assets$1.55B
Share of clients and assets by client type
Client typeClientsAssets
High-net-worth individuals99%92%
Pension and profit-sharing plans1%7%
Charitable organizations<1%<1%
Client breakdown and activity details
High-net-worth individuals
Clients
566
Regulatory AUM
$1.43B
AUM share
92.5%
Avg. per client
$2.53M
Pension and profit-sharing plans
Clients
6
Regulatory AUM
$113M
AUM share
7.3%
Avg. per client
$18.8M
Charitable organizations
Clients
Fewer than 5
Regulatory AUM
$3.55M
AUM share
0.2%
Avg. per client
$1.77M

Total

Clients
574
Regulatory AUM
$1.55B
AUM share
100%
Avg. per client
—
Clients outside the U.S.
0%
Clients advised without assets under management last fiscal year
0
Private funds advised
0
Financial planning clients last fiscal year
101–250

Heartwood Wealth Advisors fees and minimums

Heartwood Wealth Advisors charges up to 1.50% a year for its Portfolio Management Service Fees. The fee is billed in advance. The brochure also prices 2 other services, listed under fee details.

Fee details and sources

Other fees

Financial planning and consulting
Financial planning and consulting fees are fixed fees agreed beforehand, based on the complexity and scope of the services.
Income tax return preparation and filing
Income tax return preparation and filing is charged a predetermined annual fee based on the scope of the work, deducted from the client’s investment account.

Who owns Heartwood Wealth Advisors

E. Sidney Martin LLC owns 25% to 50% of Heartwood Wealth Advisors and is in turn owned by Edwin Martin (75% or more). The leadership team of Heartwood Wealth Advisors includes Chief Compliance Officer Wesley Kaufman. It has 13 employees, 10 of them in advisory roles.

Leadership

  • Wesley Kaufman
    Managing Director/Chief Compliance Officer
  • Stephen Clarke
    Managing Director
  • Benjamin Gurley
    Managing Director
  • Edwin Martin
    Managing Director

Staff

  • 13 employees
  • 10 in advisory functions
  • 10 state-registered reps
  • 1 broker-dealer rep
  • 1 insurance agent
Ownership chain
Heartwood Wealth Advisors, LLC· the adviser
  • E. Sidney Martin LLC

    since January 2019

    Owns 25% to 50% of Heartwood Wealth Advisors, LLC
    • Edwin Martin

      Control person · since January 2013

      Owns 75% or more of E. Sidney Martin LLC
  • Stephen T. Clarke LLC

    since January 2019

    Owns 25% to 50% of Heartwood Wealth Advisors, LLC
    • Stephen Clarke

      Control person · since January 2013

      Owns 75% or more of Stephen T. Clarke LLC
  • Benjamin Gurley

    since January 2019

    Owns 10% to 25% of Heartwood Wealth Advisors, LLC
  • Wesley B. Kaufman LLC

    since January 2019

    Owns 10% to 25% of Heartwood Wealth Advisors, LLC
    • Wesley Kaufman

      Control person · since January 2013

      Owns 75% or more of Wesley B. Kaufman LLC

Growth and acquisitions

Heartwood Wealth Advisors’ regulatory assets grew 1.8× from $881M (March 2021) to $1.55B (April 2026); clients rose from 429 to 574 and employees from 9 to 13.

By annual filing
Measure
Figures from each annual filing
Heartwood Wealth Advisors figures from each annual Form ADV filing
FiledRegulatory AUMClientsEmployeesOffices
April 2026$1.55B574131
May 2025$1.3B541131
February 2024$1.13B528131
February 2023$983M520131
February 2022$1.01B477111
March 2021$881M42991

Offices and registration details

Besides its headquarters, Heartwood Wealth Advisors has 0 offices, with 1 listed address in Virginia.

Listed office addresses in Virginia
Richmond

Virginia · 1 listed address

  • 9020 Stony Point Parkway, Suite 325, RichmondHQ

Contact and registration details

Legal name
Heartwood Wealth Advisors, LLC
Headquarters
9020 Stony Point Parkway, Suite 325, Richmond, VA 23235
SEC file
801-114721
Founded
2013
Structure
Virginia LLC
Fiscal year end
December

Custodians

Heartwood Wealth Advisors has custody of client assets.

Investments and reported holdings

At year end, Heartwood Wealth Advisors’ separately managed accounts were mostly in stocks (61%) and funds (29%). Its reported 13F holdings for the quarter ended 30 June 2026 total $1.29B across 227 positions; the largest are Vanguard Large-cap ETF (10.1%), Vanguard Small-cap ETF (9.0%) and Vanguard FTSE Developed Markets ETF (4.8%).

What the accounts hold

Separately managed account assets by class, year end
  • Stocks61%
  • Funds29%
  • Cash10%

Reported 13F holdings

$1.29B
Reported 13F value
227
Positions
48.2%
In the 10 largest
+12.3%
Value vs. prior quarter
Ten largest positions, share of reported value
  1. Vanguard Large-cap ETFETF10.1%
  2. Vanguard Small-cap ETFETF9.0%
  3. Vanguard FTSE Developed Markets ETFETF4.8%
  4. Schwab Emerging Markets Equity ETFETF4.3%
  5. Vanguard Russell 1000 ETFETF4.0%
  6. Vanguard Mid-cap ETFETF3.9%
  7. Invesco S&P Ultra Dividend Revenue ETFETF3.4%
  8. Vanguard High Dividend Yield Index ETFETF3.4%
  9. iShares S&P Small-cap 600 Growth ETFETF2.7%
  10. iShares S&P Small-cap 600 Value ETFETF2.6%

Together, the ten largest are 48.2% of reported value.

The 50 largest positions and quarterly changesQuarter ended 30 June 2026 · filed 17 July 2026

Common questions

How many clients does Heartwood Wealth Advisors have?

Heartwood Wealth Advisors has 574 clients and manages $1.55 billion for them, as of April 2026. They include 566 high-net-worth individuals, 6 pension and profit-sharing plans, and 2 charitable organizations.

Source: Form ADV Part 1A, Items 5.D and 5.F, filed 30 April 2026

What services does Heartwood Wealth Advisors offer?

Heartwood Wealth Advisors provides financial planning, portfolio management for individuals and small businesses, pension consulting, selecting other managers, educational seminars, estate planning, insurance, philanthropic planning, tax planning, and tax preparation.

Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file; Part 2A brochure, Item 4

How much does Heartwood Wealth Advisors charge?

Heartwood Wealth Advisors charges up to 1.50% a year for its Portfolio Management Service Fees. The fee is billed in advance.

Source: FIRM ADVISORY BROCHURE, filed 30 April 2026

How many financial advisors does Heartwood Wealth Advisors have?

Heartwood Wealth Advisors has 10 investment adviser representatives registered with state securities authorities, out of 13 employees, and 10 perform investment advisory functions. 1 employee is a registered representative of a broker-dealer and 1 employee is a licensed insurance agent.

Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file

What does Heartwood Wealth Advisors invest in?

At the end of its last fiscal year, Heartwood Wealth Advisors’ separately managed accounts held 61% exchange-traded equities, 29% registered funds (mutual funds, ETFs, BDCs) and 10% cash and equivalents.

Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file

Who owns Heartwood Wealth Advisors?

Heartwood Wealth Advisors is owned through holding companies by Edwin Martin, Wesley Kaufman and Stephen Clarke. Its direct owners are Benjamin Gurley, E. Sidney Martin LLC, Stephen T. Clarke LLC and Wesley B. Kaufman LLC, each holding 50% or less.

Source: Form ADV Part 1A, Schedules A and B, filed 30 April 2026

How does Heartwood Wealth Advisors get paid?

Heartwood Wealth Advisors is paid through a percentage of assets under management, hourly charges and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.

Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file

Is Heartwood Wealth Advisors registered with the SEC?

Yes, Heartwood Wealth Advisors has been registered with the SEC as an investment adviser since 21 February 2019. Its CRD number is 300273 and its SEC file number is 801-114721.

Source: Form ADV Part 1A, Item 1, filed 30 April 2026; IAPD firm record

How do I contact Heartwood Wealth Advisors?

Heartwood Wealth Advisors’ main office is at 9020 Stony Point Parkway, Suite 325, Richmond, VA 23235. Its phone number is 804-269-8711. Its website is heartwoodva.com.

Source: Form ADV Part 1A, Item 1.F, filed 30 April 2026

Sources and methodology

  1. Form ADV Part 1A, amendment filed 30 April 2026. Items 1, 5, 9, 11 and Schedules A, B and D.
  2. FIRM ADVISORY BROCHURE, submitted 30 April 2026.
  3. IAPD firm record, CRD 300273.
  4. SEC registered adviser data, annual Form ADV amendments filed 29 March 2021 to 30 April 2026. Items 1.F and 5.
  5. Form 13F-HR, filed 17 July 2026 for the quarter ended 30 June 2026.

Retrieved 15 October 2026. All are published by the SEC and may have been amended since. Disciplinary history is not yet shown here. The SEC publishes the complete record, including any disciplinary events, and it is the authoritative place to check one.

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