HBK Sorce Advisory provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, pension consulting, selecting other managers, and publishing newsletters. Financial planning was provided to 1,500 clients last fiscal year.
HBK Sorce Advisory reports 7,824 clients. They include 5,747 individual clients, 1,597 high-net-worth individuals, and 301 corporations and other businesses. Of its assets, 93.6% ($7.17B across 20,782 accounts) are managed with discretion; $488M across 408 accounts are not. Of its clients, 1% are outside the U.S. It advised 300 clients without assets under management last fiscal year.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 73% | 16% |
| High-net-worth individuals | 20% | 74% |
| Pension and profit-sharing plans | 2% | 0% |
| Charitable organizations | <1% | 0% |
| Corporations and other businesses | 4% | 10% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 5,747 | $1.22B | 15.9% | $212K |
| High-net-worth individuals | 1,597 | $5.7B | 74.4% | $3.57M |
| Pension and profit-sharing plans | 161 | $0 | 0.0% | $0 |
| Charitable organizations | 18 | $0 | 0.0% | $0 |
| Corporations and other businesses | 301 | $749M | 9.8% | $2.49M |
| Total | 7,824 | $7.66B | 100% | $979K |
- Clients
- 5,747
- Regulatory AUM
- $1.22B
- AUM share
- 15.9%
- Avg. per client
- $212K
- Clients
- 1,597
- Regulatory AUM
- $5.7B
- AUM share
- 74.4%
- Avg. per client
- $3.57M
- Clients
- 161
- Regulatory AUM
- $0
- AUM share
- 0.0%
- Avg. per client
- $0
- Clients
- 18
- Regulatory AUM
- $0
- AUM share
- 0.0%
- Avg. per client
- $0
- Clients
- 301
- Regulatory AUM
- $749M
- AUM share
- 9.8%
- Avg. per client
- $2.49M
Total
- Clients
- 7,824
- Regulatory AUM
- $7.66B
- AUM share
- 100%
- Avg. per client
- $979K
- Clients outside the U.S.
- 1%
- Clients advised without assets under management last fiscal year
- 300
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 1500
HBK Sorce Advisory charges up to 2.75% for its Investment Management Fees. The brochure does not state whether the rate is annual. The fee is billed in advance. The brochure also prices one other service, listed under fee details.
Fee details and sources
Other fees
- Financial planning and consulting
- Planning and consulting are a fixed fee of $500 to $20,000 or $100 to $500 an hour; ongoing consulting is a fixed fee from $500 a year or up to 2.75% of assets under advisement.
HBK Sorce Financial LLC owns 75% or more of HBK Sorce Advisory and is in turn owned by HBK Sorce Holdings LLC (75% or more). The leadership team of HBK Sorce Advisory includes Chief Operating Officer Scott Cross and Chief Compliance Officer Michael Wassmann. It has 109 employees, 73 of them in advisory roles.
Staff
- 109 employees
- 73 in advisory functions
- 73 state-registered reps
- 19 broker-dealer reps
- 37 insurance agents
- 5 soliciting firms
- Owns 75% or more of HBK Sorce Advisory LLC
HBK Sorce Financial LLC
Control person · since June 2000
- Owns 75% or more of HBK Sorce Financial LLC
HBK Sorce Holdings LLC
since March 2001
- Owns 50% to 75% of HBK Sorce Holdings LLC
Hill, Barth, & King Financial Holdings LLC
since January 2009
HBK Sorce Advisory’s regulatory assets grew 1.8× from $4.25B (March 2021) to $7.66B (February 2026); clients rose from 5,620 to 7,824 and employees from 93 to 109.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | StaffEmployees | Offices |
|---|---|---|---|---|
| Feb 2026February 2026 | $7.66B | 7,824 | 109 | 13 |
| Jul 2025July 2025 | $6.5B | 7,468 | 112 | 13 |
| May 2024May 2024 | $5.57B | 6,739 | 105 | 13 |
| Jun 2023June 2023 | $4.99B | 6,294 | 95 | 14 |
| Jun 2022June 2022 | $5.34B | 5,904 | 90 | 14 |
| Mar 2021March 2021 | $4.25B | 5,620 | 93 | 13 |
Besides its headquarters, HBK Sorce Advisory has 12 offices, with 13 listed addresses across 5 states.
Florida · 5 listed addresses
- 3838 Tamiami Trail North, Naples
- 1777 Main Street, Sarasota
- 1000 Se Monterey Commons BLVD., Stuart
- 3838 Tamiami Trail North, Naples
- 8010 Summerlin Lakes Drive, FT. Myers
Pennsylvania · 5 listed addresses
- 2725 Colonial Ave, ErieHQ
- 200 Pinewood Lane, Warrendale
- 101 W Elm Street, Conshohocken
- 15942 Conneaut Lake RD, Meadville
- 200 N Warner RD, King of Prussia
New Jersey · 1 listed address
- 101 Crawfords Corner RD, Holmdel
New York · 1 listed address
- 33 Church Street, Fredonia
Ohio · 1 listed address
- 6603 Summit Drive, Canfield
Other business names
HBK Sorce Advisory has reported 3 other business names to the SEC.
- HBK Sorce Financial LLC
- HBKS Wealth Advisors
- Level 3
Contact and registration details
- Legal name
- HBK Sorce Advisory LLC
- Headquarters
- 2725 Colonial Ave, Erie, PA 16506
- Website
- hbkswealth.com
- Phone
- 814-836-5776
- @hbks-wealth-advisors
- SEC file
- 801-60424
- Structure
- Ohio LLC
- Fiscal year end
- August
HBK Sorce Advisory’s named custodians for separately managed accounts are Charles Schwab ($5.68B, 87%) and Fidelity ($826M, 13%). HBK Sorce Advisory has custody of $288M for 815 clients.
- Charles SchwabCharles Schwab & Co., Inc. · San Francisco, CA · $5.68B87%
- FidelityFidelity Distributors Company LLC · Smithfield, RI · $826M13%
At year end, HBK Sorce Advisory’s separately managed accounts were mostly in stocks (62%) and bonds (24%). Its reported 13F holdings for the quarter ended 30 June 2026 total $5.27B across 672 positions; the largest are Schwab Strategic TR (20.3%), Vanguard Malvern Fds (16.4%) and Vanguard Tax-managed Fds (10.8%).
What the accounts hold
- Stocks62%
- Funds4%
- Registered funds3%
- Pooled vehicles1%
- Bonds24%
- Investment grade corporate bonds13%
- State and local bonds7%
- U.S. government and agency bonds3%
- High-yield corporate bonds1%
- Cash7%
- Other3%
- Annuities and variable products, individual retirement accounts, 529s3%
How many clients does HBK Sorce Advisory have?
HBK Sorce Advisory has 7,824 clients and manages $7.66 billion for them, as of February 2026. They include 5,747 individual clients, 1,597 high-net-worth individuals, and 301 corporations and other businesses.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 17 February 2026
What services does HBK Sorce Advisory offer?
HBK Sorce Advisory provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, pension consulting, selecting other managers, and publishing newsletters.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
How much does HBK Sorce Advisory charge?
HBK Sorce Advisory charges up to 2.75% for its Investment Management Fees. The brochure does not state whether the rate is annual. The fee is billed in advance.
Source: HBKS WEALTH ADVISORS FORM ADV PART 2A 2-17-26, filed 17 February 2026
Which custodians does HBK Sorce Advisory use?
HBK Sorce Advisory’s separately managed account assets are held at Charles Schwab & Co., Inc. (San Francisco, CA), with $5.68B and Fidelity Distributors Company LLC (Smithfield, RI), with $826M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 17 February 2026
How many financial advisors does HBK Sorce Advisory have?
HBK Sorce Advisory has 73 investment adviser representatives registered with state securities authorities, out of 109 employees, and 73 perform investment advisory functions. 19 employees are registered representatives of a broker-dealer and 37 employees are licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does HBK Sorce Advisory invest in?
At the end of its last fiscal year, HBK Sorce Advisory’s separately managed accounts held 62% exchange-traded equities, 13% investment grade corporate bonds, 7% state and local bonds, 7% cash and equivalents, 3% U.S. government and agency bonds, 3% registered funds (mutual funds, ETFs, BDCs), 3% other, 1% high-yield corporate bonds and 1% pooled vehicles (private funds and similar). The 3% other category is described as: Annuities and Variable Products, Individual Retirement Accounts, 529s.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns HBK Sorce Advisory?
HBK Sorce Advisory is owned through a chain of holding companies by Hill, Barth, & King Financial Holdings LLC. Its direct owner is HBK Sorce Financial LLC (75% or more).
Source: Form ADV Part 1A, Schedules A and B, filed 17 February 2026
How does HBK Sorce Advisory get paid?
HBK Sorce Advisory is paid through a percentage of assets under management, hourly charges and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact HBK Sorce Advisory?
HBK Sorce Advisory’s main office is at 2725 Colonial Ave, Erie, PA 16506. Its phone number is 814-836-5776. Its website is hbkswealth.com.