Hayes Wealth Advisors provides financial planning, portfolio management for individuals and small businesses, and pension consulting. Financial planning was provided to 11–25 clients last fiscal year.
Hayes Wealth Advisors reports 192 clients. They include 73 high-net-worth individuals, 49 pension and profit-sharing plans, and 47 individual clients. Of its assets, 72.5% ($96.6M across 619 accounts) are managed with discretion; $36.7M across 49 accounts are not. It advised 27 clients without assets under management last fiscal year.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 24% | 17% |
| High-net-worth individuals | 38% | 52% |
| Pension and profit-sharing plans | 26% | 28% |
| Charitable organizations | 7% | <1% |
| Corporations and other businesses | 5% | 3% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 47 | $23.1M | 17.4% | $492K |
| High-net-worth individuals | 73 | $68.8M | 51.6% | $942K |
| Pension and profit-sharing plans | 49 | $36.7M | 27.5% | $748K |
| Charitable organizations | 13 | $1.16M | 0.9% | $89.2K |
| Corporations and other businesses | 10 | $3.52M | 2.6% | $352K |
| Total | 192 | $133M | 100% | $694K |
- Clients
- 47
- Regulatory AUM
- $23.1M
- AUM share
- 17.4%
- Avg. per client
- $492K
- Clients
- 73
- Regulatory AUM
- $68.8M
- AUM share
- 51.6%
- Avg. per client
- $942K
- Clients
- 49
- Regulatory AUM
- $36.7M
- AUM share
- 27.5%
- Avg. per client
- $748K
- Clients
- 13
- Regulatory AUM
- $1.16M
- AUM share
- 0.9%
- Avg. per client
- $89.2K
- Clients
- 10
- Regulatory AUM
- $3.52M
- AUM share
- 2.6%
- Avg. per client
- $352K
Total
- Clients
- 192
- Regulatory AUM
- $133M
- AUM share
- 100%
- Avg. per client
- $694K
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 27
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 11–25
Hayes Wealth Advisors charges 0.35%–1.20% a year for its Portfolio management. The fee is billed in arrears and is negotiable. The brochure also prices one other service, listed under fee details.
Fee details and sources
Other fees
- Financial planning
- Stand-alone financial planning is negotiated per engagement: an initial charge generally $6,000 to $12,000 and an annual update fee of $1,500 or higher.
Natalie Schmook owns 75% or more of Hayes Wealth Advisors. It has 3 employees, 2 of them in advisory roles.
Staff
- 3 employees
- 2 in advisory functions
- 2 state-registered reps
- Owns 75% or more of Hayes Wealth Advisors, LLC
Natalie Schmook
Control person · since October 2018
- Owns 5% to 10% of Hayes Wealth Advisors, LLC
Eric Schmook
since October 2018
Hayes Wealth Advisors’ regulatory assets grew from $102M (April 2025) to $133M (April 2026); clients were 192 in both filings and employees were 3 in both filings.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | StaffEmployees | Offices |
|---|---|---|---|---|
| Apr 2026April 2026 | $133M | 192 | 3 | 1 |
| Apr 2025April 2025 | $102M | 189 | 3 | 1 |
Besides its headquarters, Hayes Wealth Advisors has 0 offices, with 1 listed address with no US state reported.
Contact and registration details
- Legal name
- Hayes Wealth Advisors, LLC
- Headquarters
- Not reported
- Website
- hayeswealthadvisors.com
- Phone
- 404-905-7489
- @hayeswealthadvisors
- SEC file
- 801-132559
- Structure
- Georgia LLC
- Fiscal year end
- December
Hayes Wealth Advisors’ named custodian for separately managed accounts is TD Ameritrade ($34.7M). Hayes Wealth Advisors does not have custody of client assets.
- TD AmeritradeTD Ameritrade, Inc. · Omaha, NE · $34.7M100%
At year end, Hayes Wealth Advisors’ separately managed accounts were largely in stocks (35%) and bonds (31%).
What the accounts hold
- Stocks35%
- Funds28%
- Bonds31%
- Investment grade corporate bonds22%
- U.S. government and agency bonds9%
- Cash6%
How many clients does Hayes Wealth Advisors have?
Hayes Wealth Advisors has 192 clients and manages $133 million for them, as of April 2026. They include 73 high-net-worth individuals, 49 pension and profit-sharing plans, and 47 individual clients.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 24 April 2026
What services does Hayes Wealth Advisors offer?
Hayes Wealth Advisors provides financial planning, portfolio management for individuals and small businesses, and pension consulting.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
How much does Hayes Wealth Advisors charge?
Hayes Wealth Advisors charges 0.35%–1.20% a year for its Portfolio management. The fee is billed in arrears and is negotiable.
Source: HAYES WEALTH ADVISORS BROCHURE AND SUPPLEMENT, filed 24 April 2026
Which custodians does Hayes Wealth Advisors use?
Hayes Wealth Advisors’ separately managed account assets are held at TD Ameritrade, Inc. (Omaha, NE), with $34.7M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 24 April 2026
How many financial advisors does Hayes Wealth Advisors have?
Hayes Wealth Advisors has 2 investment adviser representatives registered with state securities authorities, out of 3 employees, and 2 perform investment advisory functions. None are registered representatives of a broker-dealer or licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Hayes Wealth Advisors invest in?
At the end of its last fiscal year, Hayes Wealth Advisors’ separately managed accounts held 35% exchange-traded equities, 28% registered funds (mutual funds, ETFs, BDCs), 22% investment grade corporate bonds, 9% U.S. government and agency bonds and 6% cash and equivalents.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Hayes Wealth Advisors?
Hayes Wealth Advisors’ direct owners are Natalie Schmook (75% or more) and Eric Schmook (5% to 10%).
Source: Form ADV Part 1A, Schedules A and B, filed 24 April 2026
How does Hayes Wealth Advisors get paid?
Hayes Wealth Advisors is paid through a percentage of assets under management and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact Hayes Wealth Advisors?
Its phone number is 404-905-7489. Its website is hayeswealthadvisors.com.
