Haverford Financial Services provides portfolio management for individuals and small businesses, portfolio management for investment companies, and portfolio management for institutions.
Haverford Financial Services reports 18 clients. They include 11 other clients, 6 charitable organizations and 1 investment company. Of its assets, 100.0% ($366M across 25 accounts) are managed with discretion. A wrap fee program the firm both sponsors and manages holds $12.9M.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | Fewer than 5 | 1% |
| Investment companies | 6% | 88% |
| Charitable organizations | 33% | 1% |
| State or municipal government entities | Fewer than 5 | 6% |
| Corporations and other businesses | Fewer than 5 | 1% |
| Other client typesOther | 61% | 4% |
Client shares use reported counts. Client types without a reported count are excluded from that total.
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | Fewer than 5 | $4.27M | 1.2% | — |
| Investment companies | 1 | $321M | 87.6% | $321M |
| Charitable organizations | 6 | $3.72M | 1.0% | $620K |
| State or municipal government entities | Fewer than 5 | $20.5M | 5.6% | — |
| Corporations and other businesses | Fewer than 5 | $4.06M | 1.1% | — |
| Other | 11 | $12.9M | 3.5% | $1.17M |
| Total | 18 | $366M | 100% | — |
- Clients
- Fewer than 5
- Regulatory AUM
- $4.27M
- AUM share
- 1.2%
- Avg. per client
- —
- Clients
- 1
- Regulatory AUM
- $321M
- AUM share
- 87.6%
- Avg. per client
- $321M
- Clients
- 6
- Regulatory AUM
- $3.72M
- AUM share
- 1.0%
- Avg. per client
- $620K
- Clients
- Fewer than 5
- Regulatory AUM
- $20.5M
- AUM share
- 5.6%
- Avg. per client
- —
- Clients
- Fewer than 5
- Regulatory AUM
- $4.06M
- AUM share
- 1.1%
- Avg. per client
- —
- Clients
- 11
- Regulatory AUM
- $12.9M
- AUM share
- 3.5%
- Avg. per client
- $1.17M
Total
- Clients
- 18
- Regulatory AUM
- $366M
- AUM share
- 100%
- Avg. per client
- —
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 0
- Private funds advised
- 0
Haverford Financial Services is paid through a percentage of assets under management; its fees and minimums are set out in its brochures on the SEC website.
Drexel Morgan & Co. owns 75% or more of Haverford Financial Services and is in turn owned by George Connell (75% or more). Joseph McLaughlin is CEO; the leadership team includes President Keith Aleardi, Chief Investment Officer Timothy Hoyle and Chief Operating Officer John Supplee. It has 45 employees, 25 of them in advisory roles.
Staff
- 45 employees
- 25 in advisory functions
- 16 state-registered reps
- Owns 75% or more of Haverford Financial Services, Inc.
Drexel Morgan & Co.
Control person · since January 2015
- Owns 75% or more of Drexel Morgan & Co.
George Connell
Control person · since January 2007
Haverford Financial Services’ regulatory assets fell from $389M (March 2021) to $366M (March 2026); clients fell from 75 to 18 and employees were 45 in both filings.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | StaffEmployees | Offices |
|---|---|---|---|---|
| Mar 2026March 2026 | $366M | 18 | 45 | 1 |
| Mar 2025March 2025 | $342M | 20 | 44 | 1 |
| Mar 2024March 2024 | $347M | 23 | 45 | 1 |
| Apr 2023April 2023 | $382M | 31 | 43 | 1 |
| May 2022May 2022 | $460M | 69 | 43 | 1 |
| Mar 2021March 2021 | $389M | 75 | 46 | 1 |
Besides its headquarters, Haverford Financial Services has 0 offices, with 1 listed address in 1 state.
Pennsylvania · 1 listed address
- Three Radnor Corporate Center, Suite 450, RadnorHQ
Contact and registration details
- Legal name
- Haverford Financial Services, Inc.
- Headquarters
- Three Radnor Corporate Center, Suite 450, Radnor, PA 19087-4580
- Website
- Not reported
- Phone
- 610-995-8700
- SEC file
- 801-62759
- Structure
- Pennsylvania corporation
- Fiscal year end
- December
Haverford Financial Services’ named custodians for separately managed accounts are PNC Wealth Management ($20.5M, 50%), Morgan Stanley ($12.9M, 31%) and Charles Schwab ($7.68M, 19%). Haverford Financial Services does not have custody of client assets.
- PNC Wealth ManagementPNC Wealth Management LLC · Pittsburgh, PA · $20.5M50%
- Morgan StanleyMorgan Stanley Smith Barney LLC · Purchase, NY · $12.9M31%
- Charles SchwabCharles Schwab & Co., Inc. · Westlake, TX · $7.68M19%
At year end, Haverford Financial Services’ separately managed accounts were mostly in stocks (83%) and cash (11%). Its reported 13F holdings for the quarter ended 30 June 2026 total $339M across 49 positions; the largest are Apple Inc. (7.4%), Alphabet Inc. (6.2%) and Nvidia Corporation (5.8%).
What the accounts hold
- Stocks83%
- Bonds6%
- Investment grade corporate bonds4%
- U.S. government and agency bonds1%
- State and local bonds1%
- Cash11%
How many clients does Haverford Financial Services have?
Haverford Financial Services has 18 clients and manages $366 million for them, as of March 2026. They include 11 other clients, 6 charitable organizations and 1 investment company.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 16 March 2026
What services does Haverford Financial Services offer?
Haverford Financial Services provides portfolio management for individuals and small businesses, portfolio management for investment companies, and portfolio management for institutions.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
Which custodians does Haverford Financial Services use?
Haverford Financial Services’ separately managed account assets are held at PNC Wealth Management LLC (Pittsburgh, PA), with $20.5M, Morgan Stanley Smith Barney LLC (Purchase, NY), with $12.9M and Charles Schwab & Co., Inc. (Westlake, TX), with $7.68M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 16 March 2026
How many financial advisors does Haverford Financial Services have?
Haverford Financial Services has 16 investment adviser representatives registered with state securities authorities, out of 45 employees, and 25 perform investment advisory functions. None are registered representatives of a broker-dealer or licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Haverford Financial Services invest in?
At the end of its last fiscal year, Haverford Financial Services’ separately managed accounts held 83% exchange-traded equities, 11% cash and equivalents, 4% investment grade corporate bonds, 1% U.S. government and agency bonds and 1% state and local bonds.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Haverford Financial Services?
Haverford Financial Services is owned through a holding company by George Connell. Its direct owner is Drexel Morgan & Co. (75% or more).
Source: Form ADV Part 1A, Schedules A and B, filed 16 March 2026
How does Haverford Financial Services get paid?
Haverford Financial Services is paid through a percentage of assets under management. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact Haverford Financial Services?
Haverford Financial Services’ main office is at Three Radnor Corporate Center, Suite 450, Radnor, PA 19087-4580. Its phone number is 610-995-8700.