Harpswell Capital Advisors provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, selecting other managers, publishing newsletters, and educational seminars. Financial planning was provided to 1–10 clients last fiscal year.
Harpswell Capital Advisors reports 79 clients. They include 35 charitable organizations, 28 individual clients and 7 state or municipal government entities. Of its assets, 100.0% ($587M across 79 accounts) are managed with discretion.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 35% | <1% |
| High-net-worth individuals | 8% | 4% |
| Banking or thrift institutions | 1% | <1% |
| Charitable organizations | 44% | 52% |
| State or municipal government entities | 9% | 43% |
| Other client typesCorporations and other businesses | 3% | <1% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 28 | $5.77M | 1.0% | $206K |
| High-net-worth individuals | 6 | $20.6M | 3.5% | $3.43M |
| Banking or thrift institutions | Fewer than 5 | $416K | 0.1% | $416K |
| Charitable organizations | 35 | $308M | 52.5% | $8.8M |
| State or municipal government entities | 7 | $251M | 42.7% | $35.8M |
| Corporations and other businesses | Fewer than 5 | $1.42M | 0.2% | $711K |
| Total | 79 | $587M | 100% | — |
- Clients
- 28
- Regulatory AUM
- $5.77M
- AUM share
- 1.0%
- Avg. per client
- $206K
- Clients
- 6
- Regulatory AUM
- $20.6M
- AUM share
- 3.5%
- Avg. per client
- $3.43M
- Clients
- Fewer than 5
- Regulatory AUM
- $416K
- AUM share
- 0.1%
- Avg. per client
- $416K
- Clients
- 35
- Regulatory AUM
- $308M
- AUM share
- 52.5%
- Avg. per client
- $8.8M
- Clients
- 7
- Regulatory AUM
- $251M
- AUM share
- 42.7%
- Avg. per client
- $35.8M
- Clients
- Fewer than 5
- Regulatory AUM
- $1.42M
- AUM share
- 0.2%
- Avg. per client
- $711K
Total
- Clients
- 79
- Regulatory AUM
- $587M
- AUM share
- 100%
- Avg. per client
- —
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 0
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 1–10
Harpswell Capital Advisors is paid through a percentage of assets under management; its fees and minimums are set out in its brochures on the SEC website.
John Moore owns 75% or more of Harpswell Capital Advisors. The leadership team of Harpswell Capital Advisors includes President Vanessa Bryant. It has 5 employees, 2 of them in advisory roles.
Staff
- 5 employees
- 2 in advisory functions
- 2 state-registered reps
- Owns 75% or more of Harpswell Capital Advisors, LLC
John Moore
Control person · since July 2013
- Owns 5% to 10% of Harpswell Capital Advisors, LLC
Vanessa Bryant
Control person · since August 2020
Harpswell Capital Advisors’ regulatory assets grew 2.4× from $241M (March 2021) to $587M (May 2026); clients rose from 35 to 79 and employees were 5 in both filings.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | StaffEmployees | Offices |
|---|---|---|---|---|
| May 2026May 2026 | $587M | 79 | 5 | 1 |
| Mar 2025March 2025 | $497M | 75 | 6 | 1 |
| Mar 2024March 2024 | $446M | 56 | 7 | 1 |
| Mar 2023March 2023 | $401M | 52 | 6 | 1 |
| Mar 2022March 2022 | $472M | 48 | 6 | 1 |
| Mar 2021March 2021 | $241M | 35 | 5 | 1 |
Besides its headquarters, Harpswell Capital Advisors has 0 offices, with 1 listed address in 1 state.
Maine · 1 listed address
- 500 US Route 1, Suite 203, YarmouthHQ
Contact and registration details
- Legal name
- Harpswell Capital Advisors, LLC
- Headquarters
- 500 US Route 1, Suite 203, Yarmouth, ME 04096
- Website
- harpswelladvisors.com
- Phone
- 207-926-1380
- @harpswell-capital-advisors
- SEC file
- 801-110825
- Structure
- Delaware LLC
- Fiscal year end
- December
Harpswell Capital Advisors’ named custodians for separately managed accounts are Pershing ($463M, 81%) and The Bank of New York Mellon ($105M, 19%). Harpswell Capital Advisors does not have custody of client assets.
- PershingPershing LLC · New Jersey, NJ · $463M81%
- The Bank of New York MellonThe Bank of New York Mellon · New York, NY · $105M19%
At year end, Harpswell Capital Advisors’ separately managed accounts were largely in funds (43%) and bonds (30%). Its reported 13F holdings for the quarter ended 30 June 2026 total $156M across 46 positions; the largest are Vanguard World FD (30.2%), Vanguard World FD (11.0%) and Vanguard BD Index Fds (9.4%).
What the accounts hold
- Stocks21%
- Funds43%
- Registered funds40%
- Pooled vehicles3%
- Bonds30%
- U.S. government and agency bonds28%
- High-yield corporate bonds2%
- Cash4%
Filed values cover 98%. The neutral 2% gap has no reported category.
How many clients does Harpswell Capital Advisors have?
Harpswell Capital Advisors has 79 clients and manages $587 million for them, as of May 2026. They include 35 charitable organizations, 28 individual clients and 7 state or municipal government entities.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 28 May 2026
What services does Harpswell Capital Advisors offer?
Harpswell Capital Advisors provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, selecting other managers, publishing newsletters, and educational seminars.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
Which custodians does Harpswell Capital Advisors use?
Harpswell Capital Advisors’ separately managed account assets are held at Pershing LLC (New Jersey, NJ), with $463M and The Bank of New York Mellon (New York, NY), with $105M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 28 May 2026
How many financial advisors does Harpswell Capital Advisors have?
Harpswell Capital Advisors has 2 investment adviser representatives registered with state securities authorities, out of 5 employees, and 2 perform investment advisory functions. None are registered representatives of a broker-dealer or licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Harpswell Capital Advisors invest in?
At the end of its last fiscal year, Harpswell Capital Advisors’ separately managed accounts held 40% registered funds (mutual funds, ETFs, BDCs), 28% U.S. government and agency bonds, 21% exchange-traded equities, 4% cash and equivalents, 3% pooled vehicles (private funds and similar) and 2% high-yield corporate bonds.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Harpswell Capital Advisors?
Harpswell Capital Advisors’ direct owners are John Moore (75% or more) and Vanessa Bryant (5% to 10%).
Source: Form ADV Part 1A, Schedules A and B, filed 28 May 2026
How does Harpswell Capital Advisors get paid?
Harpswell Capital Advisors is paid through a percentage of assets under management. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact Harpswell Capital Advisors?
Harpswell Capital Advisors’ main office is at 500 US Route 1, Suite 203, Yarmouth, ME 04096. Its phone number is 207-926-1380. Its website is harpswelladvisors.com.