Greenwood Capital Associates provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, pension consulting, selecting other managers, and educational seminars. Financial planning was provided to 101–250 clients last fiscal year.
Greenwood Capital Associates reports 731 clients. They include 584 individual clients, 76 high-net-worth individuals and 44 charitable organizations. Of its assets, 100.0% ($1.77B across 731 accounts) are managed with discretion. It advised 33 clients without assets under management last fiscal year.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 80% | 41% |
| High-net-worth individuals | 10% | 16% |
| Pension and profit-sharing plans | <1% | <1% |
| Charitable organizations | 6% | 9% |
| State or municipal government entities | 1% | 22% |
| Other client typesCorporations and other businesses | 2% | 10% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 584 | $731M | 41.4% | $1.25M |
| High-net-worth individuals | 76 | $286M | 16.2% | $3.76M |
| Pension and profit-sharing plans | 4 | $8.54M | 0.5% | $2.13M |
| Charitable organizations | 44 | $160M | 9.0% | $3.63M |
| State or municipal government entities | 10 | $396M | 22.5% | $39.6M |
| Corporations and other businesses | 13 | $184M | 10.4% | $14.2M |
| Total | 731 | $1.77B | 100% | $2.41M |
- Clients
- 584
- Regulatory AUM
- $731M
- AUM share
- 41.4%
- Avg. per client
- $1.25M
- Clients
- 76
- Regulatory AUM
- $286M
- AUM share
- 16.2%
- Avg. per client
- $3.76M
- Clients
- 4
- Regulatory AUM
- $8.54M
- AUM share
- 0.5%
- Avg. per client
- $2.13M
- Clients
- 44
- Regulatory AUM
- $160M
- AUM share
- 9.0%
- Avg. per client
- $3.63M
- Clients
- 10
- Regulatory AUM
- $396M
- AUM share
- 22.5%
- Avg. per client
- $39.6M
- Clients
- 13
- Regulatory AUM
- $184M
- AUM share
- 10.4%
- Avg. per client
- $14.2M
Total
- Clients
- 731
- Regulatory AUM
- $1.77B
- AUM share
- 100%
- Avg. per client
- $2.41M
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 33
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 101–250
Greenwood Capital Associates charges 1.00% for its Investment Advisory Fees. The brochure does not state whether the rate is annual. The fee is billed in arrears, is negotiable and has a $600 annual minimum. The brochure also prices one other service, listed under fee details.
Fee details and sources
Other fees
- Stand-alone financial planning
- Stand-alone financial planning carries a one-time fee of $3,500, collected before the plan starts; it may be offset by advisory fees over the first four full quarters.
TCB Corporation owns 75% or more of Greenwood Capital Associates. The leadership team of Greenwood Capital Associates includes President Walter Todd and Chief Operating Officer Denise Lollis. It has 21 employees, 14 of them in advisory roles.
Leadership
- Walter ToddPresident/Chief Investment Officer
- Denise LollisChief Compliance Officer/Chief Operating Officer
- Melissa BaneSenior Private Client Advisor
- Claud BondSenior Trading Manager
- John CooperPrivate Client Advisor
- Brian DisherDirector of Wealth Management
- Mark PylesDirect of Multi-Asset
- John WisemanDirector of Fixed Income
Investment adviser representatives
16 representatives listed in the SEC register as of 9 October 2026.
- Melissa Dawn Bane
- Justin Ray Bartanus
- Claud William Bond IV
- Colin James Burns
- John Wesley Cooper
- William Macallister Coxe JR
- Brian Lanier Disher
- Denise Hemingway Lollis
- John Benedict Proctor JR.
- Mark Kurt Pyles
- Callie Mariah Roper
- Karen Diane Smith
- Anne Jane Thompson
- Walter Blakely Todd III
- Brandon Michael Williams
- John Durham Wiseman
Staff
- 21 employees
- 14 in advisory functions
- 16 state-registered reps
- 4 insurance agents
- 78 soliciting firms
- Owns 75% or more of Greenwood Capital Associates, LLC
TCB Corporation
Control person · since July 2008
- Owns 5% to 10% of Greenwood Capital Associates, LLC
Walter Todd
Control person · since August 2017
Greenwood Capital Associates’ regulatory assets grew from $1.51B (May 2021) to $1.77B (April 2026); clients fell from 985 to 731 and employees rose from 19 to 21.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | Employees | Offices |
|---|---|---|---|---|
| April 2026 | $1.77B | 731 | 21 | 2 |
| June 2025 | $1.67B | 706 | 19 | 2 |
| March 2024 | $1.5B | 714 | 19 | 2 |
| April 2023 | $1.36B | 682 | 20 | 2 |
| March 2022 | $1.55B | 625 | 19 | 2 |
| May 2021 | $1.51B | 985 | 19 | 2 |
Besides its headquarters, Greenwood Capital Associates has 1 office, with 2 listed addresses in South Carolina.
South Carolina · 2 listed addresses
- 425 Main Street, Suite 100, GreenwoodHQ
- 201 West McBee Avenue, Greenville
Other business names
Greenwood Capital Associates has reported 4 other business names to the SEC.
- Gca
- Gca Investments
- Gca Wealth
- Greenwood Capital
Contact and registration details
- Legal name
- Greenwood Capital Associates, LLC
- Headquarters
- 425 Main Street, Suite 100, Greenwood, SC 29646-2741
- Website
- greenwoodcapital.com
- Phone
- 864-941-4049
- @greenwood-capital
- SEC file
- 801-60493
- Structure
- South Carolina LLC
- Fiscal year end
- December
Greenwood Capital Associates uses Countybank, Trust Services (Dept) ($836M, 54%) and Charles Schwab ($705M, 46%) as custodians for its separately managed accounts. Greenwood Capital Associates has custody of $90.6M in client assets for 57 clients.
- Countybank, Trust Services (Dept)Countybank, Trust Services (Dept) · Greenwood, SC · $836M54%
- Charles SchwabCharles Schwab & Co., Inc. · Orlando, FL · $705M46%
At year end, Greenwood Capital Associates’ separately managed accounts were largely in bonds (40%) and stocks (37%). Its reported 13F holdings for the quarter ended 30 June 2026 total $1.02B across 284 positions; the largest are Apple Inc. (4.0%), iShares TR (3.9%) and Alphabet Inc. (3.2%).
What the accounts hold
- Stocks37%
- Funds18%
- Bonds40%
- U.S. government and agency bonds24%
- Investment grade corporate bonds10%
- State and local bonds6%
- Cash5%
Reported 13F holdings
- $1.02B
- Reported 13F value
- 284
- Positions
- 25.2%
- In the 10 largest
- +12.3%
- Value vs. prior quarter
- Apple Inc.4.0%
- iShares TR · Core S&P500 ETF3.9%
- Alphabet Inc. · Cap Stk CL A3.2%
- J P Morgan Exchange Traded F · Beta Euro ET NE2.9%
- Microsoft Corp.2.7%
- Amazon Com Inc.1.9%
- iShares Inc. · MSCI Emrg Chn1.8%
- Dimensional ETF Trust · World EX US Core1.6%
- International Business Machs1.6%
- iShares TR · Core MSCI Pac1.5%
Together, the ten largest are 25.2% of reported value.
How many clients does Greenwood Capital Associates have?
Greenwood Capital Associates has 731 clients and manages $1.77 billion for them, as of April 2026. They include 584 individual clients, 76 high-net-worth individuals and 44 charitable organizations.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 15 April 2026
What services does Greenwood Capital Associates offer?
Greenwood Capital Associates provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, pension consulting, selecting other managers, and educational seminars.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
How much does Greenwood Capital Associates charge?
Greenwood Capital Associates charges 1.00% for its Investment Advisory Fees. The brochure does not state whether the rate is annual. The fee is billed in arrears, is negotiable and has a $600 annual minimum.
Source: 2026_03_20 GREENWOOD CAPITAL ADV 2A AND 2B, filed 26 March 2026
Which custodians does Greenwood Capital Associates use?
Greenwood Capital Associates’ separately managed account assets are held at Countybank, Trust Services (Dept) (Greenwood, SC), with $836M and Charles Schwab & Co., Inc. (Orlando, FL), with $705M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 15 April 2026
How many financial advisors does Greenwood Capital Associates have?
Greenwood Capital Associates has 16 investment adviser representatives registered with state securities authorities, out of 21 employees, and 14 perform investment advisory functions. 0 employees are registered representatives of a broker-dealer and 4 employees are licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Greenwood Capital Associates invest in?
At the end of its last fiscal year, Greenwood Capital Associates’ separately managed accounts held 37% exchange-traded equities, 24% U.S. government and agency bonds, 18% registered funds (mutual funds, ETFs, BDCs), 10% investment grade corporate bonds, 6% state and local bonds and 5% cash and equivalents.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Greenwood Capital Associates?
Greenwood Capital Associates’ direct owners are TCB Corporation (75% or more) and Walter Todd (5% to 10%).
Source: Form ADV Part 1A, Schedules A and B, filed 15 April 2026
How does Greenwood Capital Associates get paid?
Greenwood Capital Associates is paid through a percentage of assets under management, fixed fees and other compensation. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
Is Greenwood Capital Associates registered with the SEC?
Yes, Greenwood Capital Associates has been registered with the SEC as an investment adviser since 5 September 2001. Its CRD number is 115015 and its SEC file number is 801-60493.
Source: Form ADV Part 1A, Item 1, filed 15 April 2026; IAPD firm record
How do I contact Greenwood Capital Associates?
Greenwood Capital Associates’ main office is at 425 Main Street, Suite 100, Greenwood, SC 29646-2741. Its phone number is 864-941-4049. Its website is greenwoodcapital.com.