Greenleaf Financial Group provides portfolio management for individuals and small businesses.
Greenleaf Financial Group reports 123 clients. They include 63 high-net-worth individuals, 59 individual clients and 1 charitable organization. Of its assets, 94.9% ($166M across 465 accounts) are managed with discretion; $8.91M across 30 accounts are not. Of its clients, 1% are outside the U.S.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 48% | 20% |
| High-net-worth individuals | 51% | 80% |
| Charitable organizations | <1% | <1% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 59 | $34.9M | 19.9% | $591K |
| High-net-worth individuals | 63 | $140M | 80.0% | $2.23M |
| Charitable organizations | Fewer than 5 | $113K | 0.1% | $113K |
| Total | 123 | $175M | 100% | — |
- Clients
- 59
- Regulatory AUM
- $34.9M
- AUM share
- 19.9%
- Avg. per client
- $591K
- Clients
- 63
- Regulatory AUM
- $140M
- AUM share
- 80.0%
- Avg. per client
- $2.23M
- Clients
- Fewer than 5
- Regulatory AUM
- $113K
- AUM share
- 0.1%
- Avg. per client
- $113K
Total
- Clients
- 123
- Regulatory AUM
- $175M
- AUM share
- 100%
- Avg. per client
- —
- Clients outside the U.S.
- 1%
- Clients advised without assets under management last fiscal year
- 0
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 0
Greenleaf Financial Group charges 0.40%–0.90% a year for its Investment management fees. The fee is billed in arrears and requires an account of at least $500,000.
Fee details and sources
Kathleen Hartman owns 50% to 75% of Greenleaf Financial Group. The leadership team of Greenleaf Financial Group includes Chief Compliance Officer Kathleen Hartman. It has 2 employees.
Leadership
Kathleen HartmanChief Compliance Officer- Jennifer HartmanManaging Member
Investment adviser representatives
2 representatives listed in the SEC register as of 9 October 2026.
Staff
- 2 employees
- 2 in advisory functions
- 2 state-registered reps
- Owns 50% to 75% of Greenleaf Financial Group, LLC
Kathleen Hartman
Control person · since September 2005
- Owns 50% to 75% of Greenleaf Financial Group, LLC
Jennifer Hartman
Control person · since March 2006
Greenleaf Financial Group’s regulatory assets grew from $126M (July 2021) to $175M (April 2026); clients were 123 in both filings and employees were 2 in both filings.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | Employees | Offices |
|---|---|---|---|---|
| April 2026 | $175M | 123 | 2 | 2 |
| March 2025 | $156M | 119 | 2 | 2 |
| March 2024 | $140M | 119 | 2 | 2 |
| March 2023 | $125M | 120 | 2 | 2 |
| March 2022 | $138M | 120 | 2 | 2 |
| July 2021 | $126M | 118 | 2 | 2 |
Besides its headquarters, Greenleaf Financial Group has 1 office (1 private residence, listed without an address), with 1 listed address in Indiana.
Indiana · 1 listed address
- 13295 Illinois St, Suite 322, CarmelHQ
Contact and registration details
- Legal name
- Greenleaf Financial Group, LLC
- Headquarters
- 13295 Illinois St, Suite 322, Carmel, IN 46032-3022
- Website
- greenleaf-fg.com
- Phone
- 317-993-3384
- SEC file
- 801-117775
- Structure
- Indiana LLC
- Fiscal year end
- December
Greenleaf Financial Group does not have custody of client assets.
At year end, Greenleaf Financial Group’s separately managed accounts were mostly in funds (94%).
What the accounts hold
- Stocks4%
- Funds94%
- Cash2%
How many clients does Greenleaf Financial Group have?
Greenleaf Financial Group has 123 clients and manages $175 million for them, as of April 2026. They include 63 high-net-worth individuals, 59 individual clients and 1 charitable organization.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 1 April 2026
What services does Greenleaf Financial Group offer?
Greenleaf Financial Group provides portfolio management for individuals and small businesses.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
How much does Greenleaf Financial Group charge?
Greenleaf Financial Group charges 0.40%–0.90% a year for its Investment management fees. The fee is billed in arrears and requires an account of at least $500,000.
Source: GREENLEAF FINANCIAL GROUP ADV PARTS 2A AND 2B MARCH 2026, filed 12 March 2026
How many financial advisors does Greenleaf Financial Group have?
Greenleaf Financial Group has 2 investment adviser representatives registered with state securities authorities, out of 2 employees, and 2 perform investment advisory functions. None are registered representatives of a broker-dealer or licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Greenleaf Financial Group invest in?
At the end of its last fiscal year, Greenleaf Financial Group’s separately managed accounts held 94% registered funds (mutual funds, ETFs, BDCs), 4% exchange-traded equities and 2% cash and equivalents.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Does Greenleaf Financial Group have a minimum investment?
Yes, Greenleaf Financial Group’s minimum account size for its Investment management fees is $500K.
Source: GREENLEAF FINANCIAL GROUP ADV PARTS 2A AND 2B MARCH 2026, filed 12 March 2026
Who owns Greenleaf Financial Group?
Greenleaf Financial Group’s direct owners are Kathleen Hartman (50% to 75%) and Jennifer Hartman (50% to 75%).
Source: Form ADV Part 1A, Schedules A and B, filed 1 April 2026
How does Greenleaf Financial Group get paid?
Greenleaf Financial Group is paid through a percentage of assets under management and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
Is Greenleaf Financial Group registered with the SEC?
Yes, Greenleaf Financial Group has been registered with the SEC as an investment adviser since 13 December 2019. Its CRD number is 137933 and its SEC file number is 801-117775.
Source: Form ADV Part 1A, Item 1, filed 1 April 2026; IAPD firm record
How do I contact Greenleaf Financial Group?
Greenleaf Financial Group’s main office is at 13295 Illinois St, Suite 322, Carmel, IN 46032-3022. Its phone number is 317-993-3384. Its website is greenleaf-fg.com.