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Goldberg Financial Advisors

Wealth managementRIA

El Segundo, CACRD 158147Updated

Goldberg Financial Advisors is an investment adviser based in El Segundo, CA, registered with the SEC since 2026. It provides financial planning and investment management. Its clients include high-net-worth individuals, individual clients, and corporations and other businesses. Its regulatory assets under management total $120 million, as filed on 28 April 2026.

60
Clients
$2.09M
AUM per individual client
1
Advisory staff
1
Offices
1.00%
Annual fee

From Form ADV filed 28 April 2026SEC record

Services and clients

Goldberg Financial Advisors provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, and pension consulting.

Goldberg Financial Advisors reports 60 clients. They include 39 high-net-worth individuals, 18 individual clients, and 2 corporations and other businesses. Of its assets, 100.0% ($120M across 236 accounts) are managed with discretion.

Clients and assets by client type
Clients60 clients
Assets$120M
Share of clients and assets by client type
Client typeClientsAssets
Individuals (other than HNW)30%6%
High-net-worth individuals65%92%
Charitable organizations2%<1%
Corporations and other businesses3%1%
Client breakdown and activity details
Individuals (other than HNW)
Clients
18
Regulatory AUM
$7.64M
AUM share
6.3%
Avg. per client
$424K
High-net-worth individuals
Clients
39
Regulatory AUM
$111M
AUM share
92.4%
Avg. per client
$2.85M
Charitable organizations
Clients
Fewer than 5
Regulatory AUM
$47K
AUM share
0.0%
Avg. per client
$47K
Corporations and other businesses
Clients
2
Regulatory AUM
$1.43M
AUM share
1.2%
Avg. per client
$715K

Total

Clients
60
Regulatory AUM
$120M
AUM share
100%
Avg. per client
—
Clients outside the U.S.
0%
Clients advised without assets under management last fiscal year
0
Private funds advised
0
Financial planning clients last fiscal year
0

Fees and minimums

Goldberg Financial Advisors charges 1.00% a year for its Comprehensive Portfolio Management. The fee is billed in advance, is negotiable and requires an account of at least $500,000. The brochure also prices 2 other services, listed under fee details.

Fee details and sources

Other fees

Financial Planning and Consulting
Hourly fees of $500 for financial planning and consulting services.
Retirement Plan Consulting
Billed hourly up to $750, as a flat fee from $5,000 to $100,000 a year, or at 0.50% a year of managed plan assets.

Ownership and people

Daniel Goldberg owns 75% or more of Goldberg Financial Advisors. The leadership team of Goldberg Financial Advisors includes Chief Compliance Officer Daniel Goldberg. It has 1 employee.

Leadership

Investment adviser representatives

1 representatives listed in the SEC register as of 9 October 2026.

Staff

  • 1 employee
  • 1 in advisory functions
  • 1 state-registered rep
Who owns the firm
Goldberg Financial Advisors, LLC· the adviser
  • Daniel Goldberg

    Control person · since May 2011

    Owns 75% or more of Goldberg Financial Advisors, LLC

Offices and registration details

Besides its headquarters, Goldberg Financial Advisors has 0 offices, with 1 listed address in California.

Listed office addresses in California
El Segundo

California · 1 listed address

  • 222 Pacific Coast Highway, 10th Floor, El SegundoHQ

Contact and registration details

Legal name
Goldberg Financial Advisors, LLC
Headquarters
222 Pacific Coast Highway, 10th Floor, El Segundo, CA 90245
Website
Not reported
SEC file
801-135873
Structure
California LLC
Fiscal year end
December

Custodians

Goldberg Financial Advisors uses Charles Schwab ($120M) as custodian for its separately managed accounts. Goldberg Financial Advisors has custody of $8.54M in client assets for 3 clients.

Reported separately managed account assets by custodian
$120M
named custodians
  • Charles SchwabCharles Schwab & Co., Inc. · Westlake, TX · $120M100%

Investments and reported holdings

At year end, Goldberg Financial Advisors’ separately managed accounts were mostly in funds (50%) and bonds (33%).

What the accounts hold

Separately managed account assets by class, year end
  • Stocks15%
  • Funds50%
  • Bonds33%
    • U.S. government and agency bonds25%
    • Investment grade corporate bonds5%
    • High-yield corporate bonds2%
    • State and local bonds1%
  • Other2%
    • 2 private reits custodied at charles schwab - blackstone reit + lone oak fund2%

Common questions

How many clients does Goldberg Financial Advisors have?

Goldberg Financial Advisors has 60 clients and manages $120 million for them, as of April 2026. They include 39 high-net-worth individuals, 18 individual clients, and 2 corporations and other businesses.

Source: Form ADV Part 1A, Items 5.D and 5.F, filed 28 April 2026

What services does Goldberg Financial Advisors offer?

Goldberg Financial Advisors provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, and pension consulting.

Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file

How much does Goldberg Financial Advisors charge?

Goldberg Financial Advisors charges 1.00% a year for its Comprehensive Portfolio Management. The fee is billed in advance, is negotiable and requires an account of at least $500,000.

Source: FORM ADV PART 2A - FIRM BROCHURE, filed 28 April 2026

Which custodians does Goldberg Financial Advisors use?

Goldberg Financial Advisors’ separately managed account assets are held at Charles Schwab & Co., Inc. (Westlake, TX), with $120M. Only custodians holding at least a tenth of those assets are named.

Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 28 April 2026

How many financial advisors does Goldberg Financial Advisors have?

Goldberg Financial Advisors has 1 investment adviser representative registered with state securities authorities, out of 1 employees, and 1 perform investment advisory functions. None are registered representatives of a broker-dealer or licensed insurance agents.

Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file

What does Goldberg Financial Advisors invest in?

At the end of its last fiscal year, Goldberg Financial Advisors’ separately managed accounts held 50% registered funds (mutual funds, ETFs, BDCs), 25% U.S. government and agency bonds, 15% exchange-traded equities, 5% investment grade corporate bonds, 2% high-yield corporate bonds, 2% other and 1% state and local bonds. The 2% other category is described as: 2 Private Reits Custodied at Charles Schwab - Blackstone Reit + Lone Oak Fund.

Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file

Does Goldberg Financial Advisors have a minimum investment?

Yes, Goldberg Financial Advisors’ minimum account size for its Comprehensive Portfolio Management is $500K.

Source: FORM ADV PART 2A - FIRM BROCHURE, filed 28 April 2026

Who owns Goldberg Financial Advisors?

Goldberg Financial Advisors’ direct owner is Daniel Goldberg (75% or more).

Source: Form ADV Part 1A, Schedules A and B, filed 28 April 2026

How does Goldberg Financial Advisors get paid?

Goldberg Financial Advisors is paid through a percentage of assets under management, hourly charges and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.

Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file

How do I contact Goldberg Financial Advisors?

Goldberg Financial Advisors’ main office is at 222 Pacific Coast Highway, 10th Floor, El Segundo, CA 90245. Its phone number is 310-995-3396.

Source: Form ADV Part 1A, Item 1.F, filed 28 April 2026

Sources and methodology

  1. Form ADV Part 1A, amendment filed 28 April 2026. Items 1, 5, 9, 11 and Schedules A, B and D.
  2. FORM ADV PART 2A - FIRM BROCHURE, submitted 28 April 2026.
  3. IAPD firm record, CRD 158147.
  4. SEC investment adviser representative register, as of 9 October 2026; loaded 10 October 2026.

Retrieved 15 October 2026. All are published by the SEC and may have been amended since. Disciplinary history is not yet shown here. The SEC publishes the complete record, including any disciplinary events, and it is the authoritative place to check one.

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