Gold Medal Waters provides financial planning, portfolio management for individuals and small businesses, pension consulting, selecting other managers, education planning, estate planning, insurance, and tax planning. Financial planning was provided to 101–250 clients last fiscal year.
Gold Medal Waters reports 145 clients. They include 89 high-net-worth individuals, 49 individual clients, and 7 pension and profit-sharing plans. Of its assets, 97.8% ($279M across 659 accounts) are managed with discretion; $6.21M across 7 accounts are not.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 34% | 5% |
| High-net-worth individuals | 61% | 92% |
| Pension and profit-sharing plans | 5% | 2% |
| Corporations and other businesses | Fewer than 5 | <1% |
Client shares use reported counts. Client types without a reported count are excluded from that total.
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 49 | $14.9M | 5.2% | $305K |
| High-net-worth individuals | 89 | $264M | 92.4% | $2.97M |
| Pension and profit-sharing plans | 7 | $6.21M | 2.2% | $888K |
| Corporations and other businesses | Fewer than 5 | $609K | 0.2% | — |
| Total | 145 | $286M | 100% | — |
- Clients
- 49
- Regulatory AUM
- $14.9M
- AUM share
- 5.2%
- Avg. per client
- $305K
- Clients
- 89
- Regulatory AUM
- $264M
- AUM share
- 92.4%
- Avg. per client
- $2.97M
- Clients
- 7
- Regulatory AUM
- $6.21M
- AUM share
- 2.2%
- Avg. per client
- $888K
- Clients
- Fewer than 5
- Regulatory AUM
- $609K
- AUM share
- 0.2%
- Avg. per client
- —
Total
- Clients
- 145
- Regulatory AUM
- $286M
- AUM share
- 100%
- Avg. per client
- —
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 0
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 101–250
Gold Medal Waters is paid through a percentage of assets under management and fixed fees (other than subscription fees). The reviewed brochures do not disclose an asset-based fee rate. Read the SEC-filed brochure. The brochure also prices one other service, listed under fee details.
Fee details and sources
Other fees
- Ongoing financial planning
- Ongoing financial planning is a fixed annual fee of $8,500 to $48,000, payable monthly or quarterly and negotiable.
Matthew Kelley owns 75% or more of Gold Medal Waters. The leadership team of Gold Medal Waters includes President Matthew Kelley. It has 5 employees, 3 of them in advisory roles.
Staff
- 5 employees
- 3 in advisory functions
- 3 state-registered reps
- Owns 75% or more of Gold Medal Waters, Inc.
Matthew Kelley
Control person · since June 2004
Gold Medal Waters’ regulatory assets grew 2.0× from $144M (March 2021) to $286M (January 2026); clients rose from 137 to 145 and employees fell from 7 to 5.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | StaffEmployees | Offices |
|---|---|---|---|---|
| Jan 2026January 2026 | $286M | 145 | 5 | 1 |
| Apr 2025April 2025 | $248M | 147 | 5 | 1 |
| Mar 2024March 2024 | $194M | 142 | 7 | 8 |
| Mar 2023March 2023 | $155M | 140 | 7 | 8 |
| Mar 2022March 2022 | $168M | 138 | 8 | 9 |
| Mar 2021March 2021 | $144M | 137 | 7 | 8 |
Besides its headquarters, Gold Medal Waters has 0 offices, with 1 listed address with no US state reported.
Contact and registration details
- Legal name
- Gold Medal Waters, Inc.
- Headquarters
- Not reported
- Website
- goldmedalwaters.com
- Phone
- 720-887-1299
- @gold-medal-waters
- SEC file
- 801-113866
- Founded
- 2004
- Structure
- Colorado other (specify)
- Fiscal year end
- December
Gold Medal Waters’ named custodian for separately managed accounts is Altruist ($265M). Gold Medal Waters has custody of $965K for 5 clients.
- AltruistAltruist Financial LLC · Culver, CA · $265M100%
At year end, Gold Medal Waters’ separately managed accounts were mostly in funds (92%).
What the accounts hold
- Stocks2%
- Funds92%
- Bonds2%
- U.S. government and agency bonds1%
- Investment grade corporate bonds1%
- Cash6%
How many clients does Gold Medal Waters have?
Gold Medal Waters has 145 clients and manages $286 million for them, as of January 2026. They include 89 high-net-worth individuals, 49 individual clients, and 7 pension and profit-sharing plans.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 23 January 2026
What services does Gold Medal Waters offer?
Gold Medal Waters provides financial planning, portfolio management for individuals and small businesses, pension consulting, selecting other managers, education planning, estate planning, insurance, and tax planning.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file; Part 2A brochure, Item 4
Which custodians does Gold Medal Waters use?
Gold Medal Waters’ separately managed account assets are held at Altruist Financial LLC (Culver, CA), with $265M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 23 January 2026
How many financial advisors does Gold Medal Waters have?
Gold Medal Waters has 3 investment adviser representatives registered with state securities authorities, out of 5 employees, and 3 perform investment advisory functions. None are registered representatives of a broker-dealer or licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Gold Medal Waters invest in?
At the end of its last fiscal year, Gold Medal Waters’ separately managed accounts held 92% registered funds (mutual funds, ETFs, BDCs), 6% cash and equivalents, 2% exchange-traded equities, 1% U.S. government and agency bonds and 1% investment grade corporate bonds.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Gold Medal Waters?
Gold Medal Waters’ direct owner is Matthew Kelley (75% or more).
Source: Form ADV Part 1A, Schedules A and B, filed 23 January 2026
How does Gold Medal Waters get paid?
Gold Medal Waters is paid through a percentage of assets under management and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact Gold Medal Waters?
Its phone number is 720-887-1299. Its website is goldmedalwaters.com.