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Go Invest

InstitutionalAsset manager

West Jordan, UTCRD 291884Updated

Go Invest is an investment adviser based in West Jordan, UT, registered with the SEC since 2018. It provides investment management. Its clients include pension and profit-sharing plans and individuals. Its regulatory assets under management total $889 million, as filed on 5 March 2026.

4,277
Clients
$65.2K
AUM per individual client
1
Advisory staff
1
Offices

From Form ADV filed 5 March 2026SEC record

Services and clients

Go Invest provides portfolio management for individuals and small businesses and pension consulting.

Go Invest reports 4,277 clients. They include 3,297 pension and profit-sharing plans and 980 individuals. Of its assets, 100.0% ($889M across 4,277 accounts) are managed with discretion.

Clients and assets by client type
Clients4,277 clients
Assets$889M
Share of clients and assets by client type
Client typeClientsAssets
Individuals (other than HNW)23%7%
Pension and profit-sharing plans77%93%
Client breakdown and activity details
Individuals (other than HNW)
Clients
980
Regulatory AUM
$63.9M
AUM share
7.2%
Avg. per client
$65.2K
Pension and profit-sharing plans
Clients
3,297
Regulatory AUM
$825M
AUM share
92.8%
Avg. per client
$250K

Total

Clients
4,277
Regulatory AUM
$889M
AUM share
100%
Avg. per client
$208K
Clients outside the U.S.
0%
Clients advised without assets under management last fiscal year
0
Private funds advised
0
Financial planning clients last fiscal year
0

Fees and minimums

Go Invest is paid through a percentage of assets under management; its fees and minimums are set out in its brochures on the SEC website.

Ownership and people

Retirego Inc owns 75% or more of Go Invest. The leadership team of Go Invest includes Chief Compliance Officer Paul Mallory. It has 1 employee.

Leadership

  • Paul Mallory
    Chief Compliance Officer
  • Nathan Beck
    CEO

Investment adviser representatives

1 representatives listed in the SEC register as of 9 October 2026.

  • Nathan Donald Beck

Staff

  • 1 employee
  • 1 in advisory functions
  • 1 state-registered rep
Who owns the firm
Go Invest LLC· the adviser
  • Retirego Inc

    Control person · since August 2022

    Owns 75% or more of Go Invest LLC

Growth and acquisitions

Go Invest’s regulatory assets grew 47.6× from $18.7M (February 2021) to $889M (March 2026); clients rose from 152 to 4,277 and employees were 1 in both filings.

By annual filing
Measure
Figures from each annual filing
Go Invest figures from each annual Form ADV filing
FiledRegulatory AUMClientsStaffEmployeesOffices
Mar 2026March 2026$889M4,27711
Mar 2025March 2025$421M18,49711
Mar 2024March 2024$149M9,30611
Feb 2023February 2023$47.1M46811
Apr 2022April 2022$43.1M42411
Feb 2021February 2021$18.7M15211

Offices and registration details

Besides its headquarters, Go Invest has 0 offices, with 1 listed address in 1 state.

Listed office addresses in Utah
West Jordan

Utah · 1 listed address

  • 8427 Old Bingham Hwy, Suite A, West JordanHQ

Contact and registration details

Legal name
Go Invest LLC
Headquarters
8427 Old Bingham Hwy, Suite A, West Jordan, UT 84088
SEC file
801-112971
Structure
Utah LLC
Fiscal year end
December

Custodians

Go Invest’s named custodians for separately managed accounts are Matrix Trust ($888M, 100%) and Apex Direct ($574K, 0%). Go Invest does not have custody of client assets.

Reported separately managed account assets by custodian
$889M
named custodians
  • Matrix TrustMatrix Trust Company · Denver, CO · $888M100%
  • Apex DirectApex Direct · Dallas, TX · $574K0%

Investments and reported holdings

At year end, Go Invest’s separately managed accounts were mostly in funds (99%). Its reported 13F holdings for the quarter ended 30 June 2026 total $426M across 129 positions; the largest are Vanguard Index Fds (33.0%), Victory Portfolios II (27.8%) and iShares TR (12.7%).

What the accounts hold

Separately managed account assets by class, year end
  • Funds99%
  • Cash1%

Reported 13F holdings

$426M
Reported 13F value
129
Positions
96.2%
In the 10 largest
+22.0%
Value vs. prior quarter
Ten largest positions, share of reported value
  1. Vanguard Index Fds · S&P 500 ETF Shs33.0%
  2. Victory Portfolios IIETF27.8%
  3. iShares TR · Rus 1000 Grw ETF12.7%
  4. New York Life Investments ETETF10.6%
  5. Vanguard Index Fds · Growth ETF4.4%
  6. Vanguard BD Index Fds · Intermed Term2.2%
  7. Fidelity Covington TrustETF2.0%
  8. Vanguard World FDETF1.7%
  9. ETFS Gold TRETF1.0%
  10. Vanguard World FDETF0.7%

Together, the ten largest are 96.2% of reported value.

The 50 largest positions and quarterly changesQuarter ended 30 June 2026 · filed 5 August 2026

Common questions

How many clients does Go Invest have?

Go Invest has 4,277 clients and manages $889 million for them, as of March 2026. They include 3,297 pension and profit-sharing plans and 980 individuals.

Source: Form ADV Part 1A, Items 5.D and 5.F, filed 5 March 2026

What services does Go Invest offer?

Go Invest provides portfolio management for individuals and small businesses and pension consulting.

Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file

Which custodians does Go Invest use?

Go Invest’s separately managed account assets are held at Matrix Trust Company (Denver, CO), with $888M and Apex Direct (Dallas, TX), with $574K. Only custodians holding at least a tenth of those assets are named.

Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 5 March 2026

How many financial advisors does Go Invest have?

Go Invest has 1 investment adviser representative registered with state securities authorities, out of 1 employees, and 1 perform investment advisory functions. None are registered representatives of a broker-dealer or licensed insurance agents.

Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file

What does Go Invest invest in?

At the end of its last fiscal year, Go Invest’s separately managed accounts held 99% registered funds (mutual funds, ETFs, BDCs) and 1% cash and equivalents.

Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file

Who owns Go Invest?

Go Invest’s direct owner is Retirego Inc (75% or more).

Source: Form ADV Part 1A, Schedules A and B, filed 5 March 2026

How does Go Invest get paid?

Go Invest is paid through a percentage of assets under management. Its Form ADV lists no commissions or performance-based fees among how it is paid.

Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file

How do I contact Go Invest?

Go Invest’s main office is at 8427 Old Bingham Hwy, Suite A, West Jordan, UT 84088. Its phone number is 801-614-4914. Its website is goinvest.us.

Source: Form ADV Part 1A, Item 1.F, filed 5 March 2026

Sources and methodology

  1. Form ADV Part 1A, amendment filed 5 March 2026. Items 1, 5, 9, 11 and Schedules A, B and D.
  2. IAPD firm record, CRD 291884.
  3. SEC registered adviser data, annual Form ADV amendments filed 22 February 2021 to 5 March 2026. Items 1.F and 5.
  4. SEC investment adviser representative register, as of 9 October 2026; loaded 10 October 2026.
  5. Form 13F-HR, filed 5 August 2026 for the quarter ended 30 June 2026.

Retrieved 15 October 2026. All are published by the SEC and may have been amended since. Disciplinary history is not yet shown here. The SEC publishes the complete record, including any disciplinary events, and it is the authoritative place to check one.

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