General Equity Holdings provides portfolio management for pooled vehicles. The firm advises 3 private funds.
General Equity Holdings reports 3 pooled investment vehicles. These counts refer to investment vehicles, rather than the individual investors in them. Of its assets, 100.0% ($310M across 3 accounts) are managed with discretion. Of its clients, 66% are outside the U.S.
| Client type | Clients | Assets |
|---|---|---|
| Pooled investment vehicles | 100% | 100% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Pooled investment vehicles | 3 | $310M | 100.0% | $103M |
| Total | 3 | $310M | 100% | $103M |
- Clients
- 3
- Regulatory AUM
- $310M
- AUM share
- 100.0%
- Avg. per client
- $103M
Total
- Clients
- 3
- Regulatory AUM
- $310M
- AUM share
- 100%
- Avg. per client
- $103M
- Clients outside the U.S.
- 66%
- Clients advised without assets under management last fiscal year
- 0
- Private funds advised
- 3
General Equity Holdings is paid through a percentage of assets under management and performance-based fees; its fees and minimums are set out in its brochures on the SEC website.
Andrew Bellas owns 75% or more of General Equity Holdings. The leadership team of General Equity Holdings includes Chief Operating Officer Elizabeth Kostolansky. It has 3 employees, 1 of them in advisory roles.
Leadership
- Elizabeth KostolanskyChief Operating Officer, Chief Compliance Officer, Chief Financial Officer
- Andrew BellasPrincipal, Managing Partner, Portfolio Manager and Managing Member of General Partner
Staff
- 3 employees
- 1 in advisory functions
- Owns 75% or more of General Equity Holdings LP
Andrew Bellas
Control person · since September 2016
General Equity Holdings’ regulatory assets went from $321M (March 2021) to $310M (March 2026); clients were 3 in both filings and employees were 3 in both filings.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | Employees | Offices |
|---|---|---|---|---|
| March 2026 | $310M | 3 | 3 | 1 |
| March 2025 | $312M | 3 | 3 | 1 |
| March 2024 | $161M | 3 | 3 | 1 |
| March 2023 | $112M | 3 | 3 | 1 |
| March 2022 | $278M | 3 | 4 | 1 |
| March 2021 | $321M | 3 | 3 | 1 |
Besides its headquarters, General Equity Holdings has 0 offices, with 1 listed address in New York.
New York · 1 listed address
- 45 Main Street,, Suite 411, BrooklynHQ
Contact and registration details
- Legal name
- General Equity Holdings LP
- Headquarters
- 45 Main Street,, Suite 411, Brooklyn, NY 11201
- Website
- geholdings.com
- Phone
- 646-813-9212
- @general-equity-holdings-lp
- SEC file
- 801-112549
- Structure
- Delaware limited partnership
- Fiscal year end
- December
General Equity Holdings has custody of $310M in client assets for 3 clients.
General Equity Holdings’ reported 13F holdings for the quarter ended 31 March 2026 total $135M across 11 positions; the largest are Carvana CO (58.0%), Applovin Corp. (10.5%) and Sea Ltd (9.0%).
Reported 13F holdings
- $135M
- Reported 13F value
- 11
- Positions
- 99.1%
- In the 10 largest
- —
- Value vs. prior quarter
- Carvana CO · CL A58.0%
- Applovin Corp. · Com CL A10.5%
- Sea Ltd · Sponsord ADS9.0%
- NU Hldgs Ltd · Ord Shs CL A5.6%
- Onewater Marine Inc. · CL A4.4%
- Jumia Technologies AG · Sponsord ADS4.3%
- Doordash Inc. · CL A2.4%
- Oscar Health Inc. · CL A2.0%
- Ftai Aviation Ltd1.5%
- Affirm Hldgs Inc. · Com CL A1.3%
Together, the ten largest are 99.1% of reported value.
How many clients does General Equity Holdings have?
General Equity Holdings has 3 clients and manages $310 million for them, as of March 2026. They include 3 pooled investment vehicles.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 24 March 2026
What services does General Equity Holdings offer?
General Equity Holdings provides portfolio management for pooled vehicles.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
How many financial advisors does General Equity Holdings have?
General Equity Holdings has 0 investment adviser representatives registered with state securities authorities, out of 3 employees, and 1 perform investment advisory functions. None are registered representatives of a broker-dealer or licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
Who owns General Equity Holdings?
General Equity Holdings’ direct owner is Andrew Bellas (75% or more).
Source: Form ADV Part 1A, Schedules A and B, filed 24 March 2026
How does General Equity Holdings get paid?
General Equity Holdings is paid through a percentage of assets under management and performance-based fees. Its Form ADV lists no commissions among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact General Equity Holdings?
General Equity Holdings’ main office is at 45 Main Street,, Suite 411, Brooklyn, NY 11201. Its phone number is 646-813-9212. Its website is geholdings.com.