GEM Asset Management provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, selecting other managers, education planning, estate planning, insurance, philanthropic planning, retirement plan services, and tax planning. Financial planning was provided to 251–500 clients last fiscal year.
GEM Asset Management reports 506 clients. They include 395 individual clients, 95 high-net-worth individuals and 16 charitable organizations. Of its assets, 100.0% ($628M across 1,359 accounts) are managed with discretion. It advised 2 clients without assets under management last fiscal year.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 78% | 24% |
| High-net-worth individuals | 19% | 63% |
| Charitable organizations | 3% | 12% |
| Corporations and other businesses | 0% | <1% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 395 | $153M | 24.4% | $387K |
| High-net-worth individuals | 95 | $397M | 63.2% | $4.18M |
| Charitable organizations | 16 | $76.3M | 12.1% | $4.77M |
| Corporations and other businesses | Fewer than 5 | $2.04M | 0.3% | — |
| Total | 506 | $628M | 100% | — |
- Clients
- 395
- Regulatory AUM
- $153M
- AUM share
- 24.4%
- Avg. per client
- $387K
- Clients
- 95
- Regulatory AUM
- $397M
- AUM share
- 63.2%
- Avg. per client
- $4.18M
- Clients
- 16
- Regulatory AUM
- $76.3M
- AUM share
- 12.1%
- Avg. per client
- $4.77M
- Clients
- Fewer than 5
- Regulatory AUM
- $2.04M
- AUM share
- 0.3%
- Avg. per client
- —
Total
- Clients
- 506
- Regulatory AUM
- $628M
- AUM share
- 100%
- Avg. per client
- —
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 2
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 251–500
GEM Asset Management charges 0.50%–0.95% a year for its Investment management fee schedule. Each asset band is charged at its own rate. The fee is billed in arrears and is negotiable. The brochure also prices one other service, listed under fee details.
| Asset band | Annual rate |
|---|---|
| $0–$3M | 0.95% |
| $3M and above | 0.50% |
Fee details and sources
Other fees
- Financial planning
- A flat fee for financial planning services, from $1,000 to $6,000 depending on plan complexity, due when the written report is delivered.
Steve Alexandrowski owns 50% to 75% of GEM Asset Management. The leadership team of GEM Asset Management includes Chief Compliance Officer Steve Alexandrowski. It has 4 employees.
Leadership
- Steve AlexandrowskiManaging Member, Chief Compliance Officer
- Steven StoryMember
Investment adviser representatives
4 representatives listed in the SEC register as of 9 October 2026.
- Steve Edward Alexandrowski
- Lisa Marie Carey
- Bradley Owen Hoekstra
- Steven Timothy Story
Staff
- 4 employees
- 4 in advisory functions
- 4 state-registered reps
- Owns 50% to 75% of Gem Asset Management, LLC
Steve Alexandrowski
Control person · since November 2001
- Owns 50% to 75% of Gem Asset Management, LLC
Steven Story
Control person · since July 2003
GEM Asset Management’s regulatory assets grew 1.8× from $340M (March 2021) to $628M (March 2026); clients rose from 359 to 506 and employees fell from 5 to 4.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | Employees | Offices |
|---|---|---|---|---|
| March 2026 | $628M | 506 | 4 | 1 |
| March 2025 | $530M | 491 | 6 | 1 |
| April 2024 | $461M | 479 | 5 | 1 |
| July 2023 | $389M | 442 | 5 | 1 |
| March 2022 | $414M | 400 | 5 | 1 |
| March 2021 | $340M | 359 | 5 | 1 |
Besides its headquarters, GEM Asset Management has 0 offices, with 1 listed address in Michigan.
Michigan · 1 listed address
- 261 S. Main Street, PlymouthHQ
Contact and registration details
- Legal name
- Gem Asset Management, LLC
- Headquarters
- 261 S. Main Street, Plymouth, MI 48170
- Website
- gemasset.net
- Phone
- 734-737-9108
- @gem-asset-management
- SEC file
- 801-67414
- Founded
- 2001
- Structure
- Michigan LLC
- Fiscal year end
- December
GEM Asset Management uses Charles Schwab ($613M) as custodian for its separately managed accounts. GEM Asset Management has custody of $22.6K in client assets for 1 client.
- Charles SchwabCharles Schwab & Co., Inc. · San Francisco, CA · $613M100%
At year end, GEM Asset Management’s separately managed accounts were mostly in funds (79%) and stocks (11%). Its reported 13F holdings for the quarter ended 30 June 2026 total $254M across 116 positions; the largest are Sysco Corp. (13.5%), Dimensional ETF Trust (8.1%) and Dimensional ETF Trust (5.0%).
What the accounts hold
- Stocks11%
- Funds79%
- Cash8%
- Other2%
- Annuities2%
Reported 13F holdings
- $254M
- Reported 13F value
- 116
- Positions
- 50.4%
- In the 10 largest
- +12.0%
- Value vs. prior quarter
- Sysco Corp.13.5%
- Dimensional ETF Trust · US Equi Mark ETF8.1%
- Dimensional ETF Trust · Intl Core EQT MK5.0%
- State Str SPDR S&P 500 ETF T · TR Unit4.5%
- Dimensional ETF Trust · US Small Cap ETF4.4%
- Dimensional ETF Trust · Emgr Cre EQT Mng3.8%
- Dimensional ETF Trust · US Core EQT Mkt3.0%
- Vanguard Scottsdale Fds · Vng Rus1000grw2.8%
- Dimensional ETF Trust · US Mktwide Value2.7%
- Dimensional ETF Trust · US Cor Equ 2 ETF2.6%
Together, the ten largest are 50.4% of reported value.
How many clients does GEM Asset Management have?
GEM Asset Management has 506 clients and manages $628 million for them, as of March 2026. They include 395 individual clients, 95 high-net-worth individuals and 16 charitable organizations.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 30 March 2026
What services does GEM Asset Management offer?
GEM Asset Management provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, selecting other managers, education planning, estate planning, insurance, philanthropic planning, retirement plan services, and tax planning.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file; Part 2A brochure, Item 4
How much does GEM Asset Management charge?
GEM Asset Management charges 0.50%–0.95% a year for its Investment management fee schedule. Each asset band is charged at its own rate. The fee is billed in arrears and is negotiable.
Which custodians does GEM Asset Management use?
GEM Asset Management’s separately managed account assets are held at Charles Schwab & Co., Inc. (San Francisco, CA), with $613M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 30 March 2026
How many financial advisors does GEM Asset Management have?
GEM Asset Management has 4 investment adviser representatives registered with state securities authorities, out of 4 employees, and 4 perform investment advisory functions. None are registered representatives of a broker-dealer or licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does GEM Asset Management invest in?
At the end of its last fiscal year, GEM Asset Management’s separately managed accounts held 79% registered funds (mutual funds, ETFs, BDCs), 11% exchange-traded equities, 8% cash and equivalents and 2% other. The 2% other category is described as: Annuities.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns GEM Asset Management?
GEM Asset Management’s direct owners are Steve Alexandrowski (50% to 75%) and Steven Story (50% to 75%).
Source: Form ADV Part 1A, Schedules A and B, filed 30 March 2026
How does GEM Asset Management get paid?
GEM Asset Management is paid through a percentage of assets under management and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact GEM Asset Management?
GEM Asset Management’s main office is at 261 S. Main Street, Plymouth, MI 48170. Its phone number is 734-737-9108. Its website is gemasset.net.