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Fully Financial

Wealth managementRIA

Athens, GACRD 326015Updated

Fully Financial is an investment adviser based in Athens, GA, registered with the SEC since 2026. It provides financial planning and investment management. Its clients include high-net-worth individuals, individual clients, and pension and profit-sharing plans. Its regulatory assets under management total $111 million, as filed on 2 July 2026.

127
Clients
$910K
AUM per individual client
2
Advisory staff
1
Offices
0.25–1.00%
Annual fee

From Form ADV filed 2 July 2026SEC record

Services and clients

Fully Financial provides financial planning, portfolio management for individuals and small businesses, and pension consulting. Financial planning was provided to 101–250 clients last fiscal year.

Fully Financial reports 127 clients. They include 85 individual clients, 34 high-net-worth individuals, and 8 pension and profit-sharing plans. Of its assets, 100.0% ($111M across 561 accounts) are managed with discretion.

Clients and assets by client type
Clients127 clients
Assets$111M
Client typeClientsAssets
Individuals (other than HNW)67%26%
High-net-worth individuals27%71%
Pension and profit-sharing plans6%3%
Client breakdown and activity details
Individuals (other than HNW)
Clients
85
Regulatory AUM
$28.9M
AUM share
26.0%
Avg. per client
$340K
High-net-worth individuals
Clients
34
Regulatory AUM
$79.3M
AUM share
71.4%
Avg. per client
$2.33M
Pension and profit-sharing plans
Clients
8
Regulatory AUM
$2.9M
AUM share
2.6%
Avg. per client
$362K

Total

Clients
127
Regulatory AUM
$111M
AUM share
100%
Avg. per client
$875K
Clients outside the U.S.
0%
Clients advised without assets under management last fiscal year
0
Private funds advised
0
Financial planning clients last fiscal year
101–250

Fees and minimums

Fully Financial charges 0.25%–1.00% a year for its Investment Management and Financial Planning Services. Each asset band is charged at its own rate. The fee is billed in arrears, is negotiable and has a $4,500 annual minimum. The brochure also prices 2 other services, listed under fee details.

$0–$1M1.00%
$1M–$2M0.85%
$2M–$3M0.70%
$3M–$5M0.50%
$5M and above0.25%
Fee details and sources

Other fees

Project-Based Financial Planning
Project-based financial planning is billed at a fixed fee or at hourly rates of $200 to $400 per hour, which are negotiable.
Retirement Plan Management and Pension Consulting Services
Retirement plan services are charged a negotiable annual fee on assets: 0.50% on the first $5 million, 0.40% on the next $5 million, 0.30% on the next $15 million and 0.20% above $25 million; corporate plans pay a $5,000 minimum per year.

Ownership and people

Benjamin Jacobs-Nichelson owns 50% to 75% of Fully Financial. The leadership team of Fully Financial includes Chief Operating Officer Cody Jacobs-Nichelson and Chief Compliance Officer Benjamin Jacobs-Nichelson. It has 3 employees, 2 of them in advisory roles.

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Staff

  • 3 employees
  • 2 in advisory functions
  • 2 state-registered reps
Who owns the firm
Fully Financial, LLC· the adviser
  • Benjamin Jacobs-Nichelson

    Control person · since May 2023

    Owns 50% to 75% of Fully Financial, LLC
  • Cody Jacobs-Nichelson

    Control person · since May 2023

    Owns 50% to 75% of Fully Financial, LLC

Offices and registration details

Besides its headquarters, Fully Financial has 0 offices, with 1 listed address in 1 state.

Listed office addresses by state

Georgia · 1 listed address

  • 295 W Clayton St, Suite 100-B, AthensHQ

Contact and registration details

Legal name
Fully Financial, LLC
Headquarters
295 W Clayton St, Suite 100-B, Athens, GA 30601
SEC file
801-136738
Structure
Georgia LLC
Fiscal year end
December

Custodians

Fully Financial’s named custodian for separately managed accounts is Charles Schwab ($89.8M). Fully Financial has custody of $61.1M for 83 clients.

Reported separately managed account assets by custodian
$89.8M
named custodians
  • Charles SchwabCharles Schwab & Co., Inc. · Westlake, TX · $89.8M100%

Investments and reported holdings

At year end, Fully Financial’s separately managed accounts were mostly in funds (89%).

What the accounts hold

Separately managed account assets by class, year end
  • Stocks2%
  • Funds89%
  • Bonds4%
  • Cash5%

Common questions

How many clients does Fully Financial have?

Fully Financial has 127 clients and manages $111 million for them, as of July 2026. They include 85 individual clients, 34 high-net-worth individuals, and 8 pension and profit-sharing plans.

Source: Form ADV Part 1A, Items 5.D and 5.F, filed 2 July 2026

What services does Fully Financial offer?

Fully Financial provides financial planning, portfolio management for individuals and small businesses, and pension consulting.

Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file

How much does Fully Financial charge?

Fully Financial charges 0.25%–1.00% a year for its Investment Management and Financial Planning Services. Each asset band is charged at its own rate. The fee is billed in arrears, is negotiable and has a $4,500 annual minimum.

Source: ADV PART 2A, filed 25 June 2026

Which custodians does Fully Financial use?

Fully Financial’s separately managed account assets are held at Charles Schwab & Co., Inc. (Westlake, TX), with $89.8M. Only custodians holding at least a tenth of those assets are named.

Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 2 July 2026

How many financial advisors does Fully Financial have?

Fully Financial has 2 investment adviser representatives registered with state securities authorities, out of 3 employees, and 2 perform investment advisory functions. None are registered representatives of a broker-dealer or licensed insurance agents.

Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file

What does Fully Financial invest in?

At the end of its last fiscal year, Fully Financial’s separately managed accounts held 89% registered funds (mutual funds, ETFs, BDCs), 5% cash and equivalents, 4% U.S. government and agency bonds and 2% exchange-traded equities.

Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file

Who owns Fully Financial?

Fully Financial’s direct owners are Benjamin Jacobs-Nichelson (50% to 75%) and Cody Jacobs-Nichelson (50% to 75%).

Source: Form ADV Part 1A, Schedules A and B, filed 2 July 2026

How does Fully Financial get paid?

Fully Financial is paid through a percentage of assets under management, hourly charges and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.

Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file

How do I contact Fully Financial?

Fully Financial’s main office is at 295 W Clayton St, Suite 100-B, Athens, GA 30601. Its phone number is 706-389-8426. Its website is fullyfin.com.

Source: Form ADV Part 1A, Item 1.F, filed 2 July 2026

Sources and methodology

  1. Form ADV Part 1A, amendment filed 2 July 2026. Items 1, 5, 9, 11 and Schedules A, B and D.
  2. ADV PART 2A, submitted 25 June 2026.
  3. SEC-filed document.
  4. IAPD firm record, CRD 326015.
  5. SEC investment adviser representative register, as of 9 October 2026; loaded 10 October 2026.

Retrieved 15 October 2026. All are published by the SEC and may have been amended since. Disciplinary history is not yet shown here. The SEC publishes the complete record, including any disciplinary events, and it is the authoritative place to check one. The logo is reproduced for identification from Fully Financial, website.

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