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Fortress Wealth Planning

Wealth managementRIA

Jacksonville Beach, FLCRD 307618Updated

Fortress Wealth Planning is an investment adviser based in Jacksonville Beach, FL, registered with the SEC since 2021. It provides financial planning and investment management. Its clients include high-net-worth individuals and individual clients. Its regulatory assets under management total $794 million, as filed on 11 August 2026.

161
Clients
$4.93M
AUM per individual client
6
Advisory staff
1
Offices
0.40–1.25%
Annual fee

From Form ADV filed 11 August 2026SEC record

Services and clients

Fortress Wealth Planning provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, pension consulting, selecting other managers, business succession planning, education planning, estate planning, insurance, and tax planning. Financial planning was provided to 101–250 clients last fiscal year.

Fortress Wealth Planning reports 161 clients. They include 81 individual clients and 80 high-net-worth individuals. Of its assets, 98.8% ($784M across 681 accounts) are managed with discretion; $9.47M across 32 accounts are not. A wrap fee program the firm both sponsors and manages holds $784M. It advised 2 clients without assets under management last fiscal year.

Clients and assets by client type
Clients161 clients
Assets$794M
Share of clients and assets by client type
Client typeClientsAssets
Individuals (other than HNW)50%5%
High-net-worth individuals50%95%
Client breakdown and activity details
Individuals (other than HNW)
Clients
81
Regulatory AUM
$36.1M
AUM share
4.5%
Avg. per client
$445K
High-net-worth individuals
Clients
80
Regulatory AUM
$758M
AUM share
95.5%
Avg. per client
$9.47M

Total

Clients
161
Regulatory AUM
$794M
AUM share
100%
Avg. per client
$4.93M
Clients outside the U.S.
0%
Clients advised without assets under management last fiscal year
2
Private funds advised
0
Financial planning clients last fiscal year
101–250

Fees and minimums

Fortress Wealth Planning charges 0.40%–1.25% a year for its Financial Life Management Services. The fee is billed in advance and has a $7,500 annual minimum. The brochure also prices 2 other services, listed under fee details.

Fee details and sources

Other fees

Ongoing Comprehensive Financial Planning
Where no assets are managed, a fixed flat fee starting at a minimum of $7,500 a year. Half the annual fee is paid up front and the rest quarterly in advance.
Project-Based Financial Planning
A fixed fee beginning at $7,500 for a defined planning project. Half is due at the start and the balance on completion.

Ownership and people

Eileen Ortega owns 25% to 50% of Fortress Wealth Planning. It has 7 employees, 6 of them in advisory roles.

Leadership

Investment adviser representatives

6 representatives listed in the SEC register as of 9 October 2026.

Staff

  • 7 employees
  • 6 in advisory functions
  • 6 state-registered reps
Who owns the firm
Fortress Wealth Planning, LLC· the adviser
  • Eileen Ortega

    Control person · since January 2017

    Owns 25% to 50% of Fortress Wealth Planning, LLC
  • Michael Skowfoe

    Control person · since January 2017

    Owns 25% to 50% of Fortress Wealth Planning, LLC
  • Jay Rolfe

    Control person · since January 2017

    Owns 5% to 10% of Fortress Wealth Planning, LLC

Growth and acquisitions

Fortress Wealth Planning’s regulatory assets grew 3.9× from $204M (June 2021) to $794M (August 2026); clients rose from 48 to 161 and employees from 5 to 7.

By annual filing
Measure
Figures from each annual filing
Fortress Wealth Planning figures from each annual Form ADV filing
FiledRegulatory AUMClientsStaffEmployeesOffices
Aug 2026August 2026$794M16171
Mar 2025March 2025$616M13561
Mar 2024March 2024$410M8971
Mar 2023March 2023$340M6951
Mar 2022March 2022$285M6251
Jun 2021June 2021$204M4851

Offices and registration details

Besides its headquarters, Fortress Wealth Planning has 0 offices, with 1 listed address in 1 state.

Listed office addresses in Florida
Jacksonville Beach

Florida · 1 listed address

  • 1400 Marsh Landing Pkwy., Suite 112, Jacksonville BeachHQ

Contact and registration details

Legal name
Fortress Wealth Planning, LLC
Headquarters
1400 Marsh Landing Pkwy., Suite 112, Jacksonville Beach, FL 32250
SEC file
801-120349
Founded
2017
Structure
Florida LLC
Fiscal year end
December

Custodians

Fortress Wealth Planning’s named custodian for separately managed accounts is Fidelity ($794M). Fortress Wealth Planning has custody of client assets.

Reported separately managed account assets by custodian

The filed custodian amounts total more than regulatory assets under management. Each amount is shown as filed.

$794M
named custodians
  • FidelityFidelity Brokerage Services LLC · Smithfield, RI · $794M100%

Investments and reported holdings

At year end, Fortress Wealth Planning’s separately managed accounts were mostly in funds (76%) and stocks (12%).

What the accounts hold

Separately managed account assets by class, year end
  • Stocks12%
    • Exchange-traded equities11%
    • Non-exchange-traded equities1%
  • Funds76%
    • Registered funds74%
    • Pooled vehicles2%
  • Bonds5%
    • State and local bonds4%
    • U.S. government and agency bonds1%
  • Cash7%

Common questions

How many clients does Fortress Wealth Planning have?

Fortress Wealth Planning has 161 clients and manages $794 million for them, as of August 2026. They include 81 individual clients and 80 high-net-worth individuals.

Source: Form ADV Part 1A, Items 5.D and 5.F, filed 11 August 2026

What services does Fortress Wealth Planning offer?

Fortress Wealth Planning provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, pension consulting, selecting other managers, business succession planning, education planning, estate planning, insurance, and tax planning.

Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file; Part 2A brochure, Item 4

How much does Fortress Wealth Planning charge?

Fortress Wealth Planning charges 0.40%–1.25% a year for its Financial Life Management Services. The fee is billed in advance and has a $7,500 annual minimum.

Source: FWP ADV PART 2A AND 2B, filed 12 March 2026

Which custodians does Fortress Wealth Planning use?

Fortress Wealth Planning’s separately managed account assets are held at Fidelity Brokerage Services LLC (Smithfield, RI), with $794M. Only custodians holding at least a tenth of those assets are named.

Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 11 August 2026

How many financial advisors does Fortress Wealth Planning have?

Fortress Wealth Planning has 6 investment adviser representatives registered with state securities authorities, out of 7 employees, and 6 perform investment advisory functions. None are registered representatives of a broker-dealer or licensed insurance agents.

Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file

What does Fortress Wealth Planning invest in?

At the end of its last fiscal year, Fortress Wealth Planning’s separately managed accounts held 74% registered funds (mutual funds, ETFs, BDCs), 11% exchange-traded equities, 7% cash and equivalents, 4% state and local bonds, 2% pooled vehicles (private funds and similar), 1% non-exchange-traded equities and 1% U.S. government and agency bonds.

Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file

Who owns Fortress Wealth Planning?

Fortress Wealth Planning’s direct owners are Eileen Ortega, Jay Rolfe and Michael Skowfoe, each holding 50% or less.

Source: Form ADV Part 1A, Schedules A and B, filed 11 August 2026

How does Fortress Wealth Planning get paid?

Fortress Wealth Planning is paid through a percentage of assets under management and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.

Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file

How do I contact Fortress Wealth Planning?

Fortress Wealth Planning’s main office is at 1400 Marsh Landing Pkwy., Suite 112, Jacksonville Beach, FL 32250. Its phone number is 904-301-4545. Its website is fortresswealthplanning.com.

Source: Form ADV Part 1A, Item 1.F, filed 11 August 2026

Sources and methodology

  1. Form ADV Part 1A, amendment filed 11 August 2026. Items 1, 5, 9, 11 and Schedules A, B and D.
  2. FWP ADV PART 2A AND 2B, submitted 12 March 2026.
  3. SEC-filed document.
  4. IAPD firm record, CRD 307618.
  5. SEC registered adviser data, annual Form ADV amendments filed 18 June 2021 to 11 August 2026. Items 1.F and 5.
  6. SEC investment adviser representative register, as of 9 October 2026; loaded 10 October 2026.

Retrieved 15 October 2026. All are published by the SEC and may have been amended since. Disciplinary history is not yet shown here. The SEC publishes the complete record, including any disciplinary events, and it is the authoritative place to check one. The logo is reproduced for identification from Fortress Wealth Planning, website.

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