Finivi provides financial planning, portfolio management for individuals and small businesses, and portfolio management for institutions. Financial planning was provided to 51–100 clients last fiscal year.
Finivi reports 683 clients. They include 610 individual clients and 73 high-net-worth individuals. Of its assets, 92.5% ($285M across 861 accounts) are managed with discretion; $23M across 432 accounts are not.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 89% | 56% |
| High-net-worth individuals | 11% | 44% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 610 | $172M | 55.7% | $282K |
| High-net-worth individuals | 73 | $137M | 44.3% | $1.87M |
| Total | 683 | $308M | 100% | $452K |
- Clients
- 610
- Regulatory AUM
- $172M
- AUM share
- 55.7%
- Avg. per client
- $282K
- Clients
- 73
- Regulatory AUM
- $137M
- AUM share
- 44.3%
- Avg. per client
- $1.87M
Total
- Clients
- 683
- Regulatory AUM
- $308M
- AUM share
- 100%
- Avg. per client
- $452K
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 0
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 51–100
Finivi is paid through a percentage of assets under management, hourly charges and fixed fees (other than subscription fees). The reviewed brochures do not disclose an asset-based fee rate. Read the SEC-filed brochure. The brochure also prices 4 other services, listed under fee details.
Fee details and sources
Other fees
- Comprehensive financial planning
- Negotiable, typically $200 to $350 an hour or a fixed fee of $1,500 to $25,000, with one-half payable on signing.
- Estate planning services
- Typically $1,000 to $5,000, payable in advance. Attorney fees through a third-party network are charged by that network.
- Family meeting services
- Fixed fee of $1,200 to $5,000 plus expenses, payable in advance; additional services at $200 to $350 an hour.
- Modular financial planning and consulting
- Negotiable, typically $200 to $350 an hour in 15-minute increments, or a fixed fee of $749 to $7,499, payable in advance.
Eric Jansen owns 50% to 75% of Finivi. The leadership team of Finivi includes President Eric Jansen. It has 10 employees, 9 of them in advisory roles.
Leadership
- Eric JansenFounder, President, Chief Investment Officer and Chief Compliance Officer
- Steven JohnsonPrincipal
Investment adviser representatives
7 representatives listed in the SEC register as of 9 October 2026.
- Evan Fischthal
- Eric Clement Jansen
- Steven Craig Johnson
- Frederick Mark Lane
- Katie Elizabeth Moore
- Jack Rufo
- Joseph Francis Willwerth JR
Staff
- 10 employees
- 9 in advisory functions
- 7 state-registered reps
- 7 insurance agents
- Owns 50% to 75% of Finivi Inc.
Eric Jansen
Control person · since March 2018
- Owns 25% to 50% of Finivi Inc.
Steven Johnson
Control person · since March 2018
Finivi’s regulatory assets grew 1.7× from $182M (June 2021) to $308M (July 2026); clients rose from 566 to 683 and employees from 5 to 10.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | Employees | Offices |
|---|---|---|---|---|
| July 2026 | $308M | 683 | 10 | 1 |
| May 2025 | $258M | 673 | 8 | 1 |
| February 2024 | $216M | 639 | 8 | 1 |
| March 2023 | $191M | 644 | 8 | 1 |
| June 2022 | $223M | 599 | 7 | 1 |
| June 2021 | $182M | 566 | 5 | 1 |
Besides its headquarters, Finivi has 0 offices, with 1 listed address in Massachusetts.
Massachusetts · 1 listed address
- 1400 Computer Drive, WestboroughHQ
Contact and registration details
- Legal name
- Finivi Inc.
- Headquarters
- 1400 Computer Drive, Westborough, MA 01581
- Website
- finivi.com
- Phone
- 508-870-0440
- @finivi
- SEC file
- 801-112470
- Structure
- Massachusetts corporation
- Fiscal year end
- December
Finivi uses Charles Schwab ($308M) as custodian for its separately managed accounts. Finivi does not have custody of client assets.
- Charles SchwabCharles Schwab & Co., Inc. · Westlake, TX · $308M100%
At year end, Finivi’s separately managed accounts were mostly in stocks (51%) and funds (28%). Its reported 13F holdings for the quarter ended 30 June 2026 total $195M across 111 positions; the largest are Ssga Active ETF TR (5.3%), Vanguard Scottsdale Fds (5.2%) and Invesco Qqq TR (5.2%).
What the accounts hold
- Stocks51%
- Funds28%
- Bonds8%
- Investment grade corporate bonds6%
- U.S. government and agency bonds2%
- Cash11%
Filed values cover 98%. The neutral 2% gap has no reported category.
Reported 13F holdings
- $195M
- Reported 13F value
- 111
- Positions
- 38.1%
- In the 10 largest
- +6.5%
- Value vs. prior quarter
- Ssga Active ETF TR · ST Str Total ETF5.3%
- Vanguard Scottsdale Fds · Int-term Corp.5.2%
- Invesco Qqq TR · Unit Ser 15.2%
- Alphabet Inc. · Cap Stk CL C3.5%
- Broadcom Inc.3.5%
- Apple Inc.3.3%
- Amazon Com Inc.3.2%
- Eli Lilly & CO3.2%
- Walmart Inc.2.8%
- Nvidia Corporation2.8%
Together, the ten largest are 38.1% of reported value.
How many clients does Finivi have?
Finivi has 683 clients and manages $308 million for them, as of July 2026. They include 610 individual clients and 73 high-net-worth individuals.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 8 July 2026
What services does Finivi offer?
Finivi provides financial planning, portfolio management for individuals and small businesses, and portfolio management for institutions.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
Which custodians does Finivi use?
Finivi’s separately managed account assets are held at Charles Schwab & Co., Inc. (Westlake, TX), with $308M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 8 July 2026
How many financial advisors does Finivi have?
Finivi has 7 investment adviser representatives registered with state securities authorities, out of 10 employees, and 9 perform investment advisory functions. 0 employees are registered representatives of a broker-dealer and 7 employees are licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Finivi invest in?
At the end of its last fiscal year, Finivi’s separately managed accounts held 51% exchange-traded equities, 28% registered funds (mutual funds, ETFs, BDCs), 11% cash and equivalents, 6% investment grade corporate bonds and 2% U.S. government and agency bonds.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Finivi?
Finivi’s direct owners are Eric Jansen (50% to 75%) and Steven Johnson (25% to 50%).
Source: Form ADV Part 1A, Schedules A and B, filed 8 July 2026
How does Finivi get paid?
Finivi is paid through a percentage of assets under management, hourly charges and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
Is Finivi registered with the SEC?
Yes, Finivi has been registered with the SEC as an investment adviser since 19 February 2018. Its CRD number is 292329 and its SEC file number is 801-112470.
Source: Form ADV Part 1A, Item 1, filed 8 July 2026; IAPD firm record
How do I contact Finivi?
Finivi’s main office is at 1400 Computer Drive, Westborough, MA 01581. Its phone number is 508-870-0440. Its website is finivi.com.