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Financial Strategies Group

Wealth managementRIA

Okemos, MICRD 289054Updated

Financial Strategies Group is an investment adviser based in Okemos, MI, registered with the SEC since 2017. It provides financial planning and investment management. Its clients include high-net-worth individuals, individual clients, and pension and profit-sharing plans. Its regulatory assets under management total $677 million, as filed on 25 March 2026.

1,284
Clients
$519K
AUM per individual client
7
Advisory staff
2
Offices
1.50%
Annual fee
Up to

From Form ADV filed 25 March 2026SEC record

Services and clients

Financial Strategies Group provides financial planning, portfolio management for individuals and small businesses, portfolio management for pooled vehicles, portfolio management for institutions, selecting other managers, publishing newsletters, and educational seminars. Financial planning was provided to 1–10 clients last fiscal year.

Financial Strategies Group reports 1,284 clients. They include 1,086 individual clients, 195 high-net-worth individuals and 2 charitable organizations. Of its assets, 100.0% ($677M across 3,463 accounts) are managed with discretion. It advised 2 clients without assets under management last fiscal year.

Clients and assets by client type
Clients1,284 clients
Assets$677M
Client typeClientsAssets
Individuals (other than HNW)85%46%
High-net-worth individuals15%52%
Pension and profit-sharing plans<1%1%
Charitable organizations<1%<1%
Client breakdown and activity details
Individuals (other than HNW)
Clients
1,086
Regulatory AUM
$315M
AUM share
46.5%
Avg. per client
$290K
High-net-worth individuals
Clients
195
Regulatory AUM
$351M
AUM share
51.7%
Avg. per client
$1.8M
Pension and profit-sharing plans
Clients
Fewer than 5
Regulatory AUM
$9.7M
AUM share
1.4%
Avg. per client
$9.7M
Charitable organizations
Clients
Fewer than 5
Regulatory AUM
$2.29M
AUM share
0.3%
Avg. per client
$1.14M

Total

Clients
1,284
Regulatory AUM
$677M
AUM share
100%
Avg. per client
—
Clients outside the U.S.
0%
Clients advised without assets under management last fiscal year
2
Private funds advised
0
Financial planning clients last fiscal year
1–10

Fees and minimums

Financial Strategies Group charges up to 1.50% a year for its Portfolio Management. The fee is billed in arrears and is negotiable. The brochure also prices 3 other services, listed under fee details.

Fee details and sources

Other fees

Encore Estate Planning
Estate planning facilitated through Encore Estate Plans is a flat fee of no more than $20,000, billed through the firm.
Financial Planning and Consulting
Billed hourly at a maximum of $750 an hour, or as a flat fee not exceeding $20,000.
Retirement Plan Consulting
Fees are based on plan assets under management and will not exceed 1.50% a year.

Ownership and people

Brandon Carter owns 25% to 50% of Financial Strategies Group. The leadership team of Financial Strategies Group includes President Brice Carter and Chief Compliance Officer Douglas Thalhammer. It has 27 employees, 7 of them in advisory roles.

Loading adviser profiles

Staff

  • 27 employees
  • 7 in advisory functions
  • 7 state-registered reps
  • 5 insurance agents
  • 1 soliciting firm
Who owns the firm
Financial Strategies Group, Inc· the adviser
  • Brandon Carter

    Control person · since August 2017

    Owns 25% to 50% of Financial Strategies Group, Inc
  • Brice Carter

    Control person · since August 2017

    Owns 25% to 50% of Financial Strategies Group, Inc
  • Justin Meyer

    since January 2026

    Owns 10% to 25% of Financial Strategies Group, Inc
  • Kyle Cooper

    since January 2026

    Owns 10% to 25% of Financial Strategies Group, Inc

Growth and acquisitions

Financial Strategies Group’s regulatory assets grew 1.8× from $380M (May 2021) to $677M (March 2026); clients rose from 1,219 to 1,284 and employees from 22 to 27.

By annual filing
Measure
Figures from each annual filing
FiledRegulatory AUMClientsStaffEmployeesOffices
Mar 2026March 2026$677M1,284272
Mar 2025March 2025$550M1,224252
Mar 2024March 2024$469M1,231232
Aug 2023August 2023$387M1,261212
Mar 2022March 2022$459M1,381243
May 2021May 2021$380M1,219223

Offices and registration details

Besides its headquarters, Financial Strategies Group has 1 office, with 2 listed addresses in 1 state.

Listed office addresses by state

Michigan · 2 listed addresses

  • 2270 Jolly Oak Road., Suite 2, OkemosHQ
  • 265 N. Alloy DR., Fenton

Contact and registration details

Legal name
Financial Strategies Group, Inc
Headquarters
2270 Jolly Oak Road., Suite 2, Okemos, MI 48864
SEC file
801-110898
Structure
Michigan corporation
Fiscal year end
December

Custodians

Financial Strategies Group’s named custodians for separately managed accounts are Charles Schwab ($543M, 86%) and Fidelity ($85.4M, 14%). Financial Strategies Group has custody of $66.4M for 350 clients.

Reported separately managed account assets by custodian
$629M
named custodians
  • Charles SchwabCharles Schwab & Co., Inc. · San Fransisco, CA · $543M86%
  • FidelityNational Financial Services LLC · Boston, MA · $85.4M14%

Investments and reported holdings

At year end, Financial Strategies Group’s separately managed accounts were mostly in funds (66%) and stocks (29%). Its reported 13F holdings for the quarter ended 30 June 2026 total $628M across 100 positions; the largest are SPDR Series Trust (11.3%), SPDR Series Trust (8.5%) and Fidelity Covington Trust (8.0%).

What the accounts hold

Separately managed account assets by class, year end
  • Stocks29%
  • Funds66%
    • Registered funds59%
    • Pooled vehicles7%
  • Bonds3%
    • U.S. government and agency bonds1%
    • State and local bonds1%
    • Investment grade corporate bonds1%
  • Cash2%
  • Other2%
    • Annuities2%
Loading reported holdings

Common questions

How many clients does Financial Strategies Group have?

Financial Strategies Group has 1,284 clients and manages $677 million for them, as of March 2026. They include 1,086 individual clients, 195 high-net-worth individuals and 2 charitable organizations.

Source: Form ADV Part 1A, Items 5.D and 5.F, filed 25 March 2026

What services does Financial Strategies Group offer?

Financial Strategies Group provides financial planning, portfolio management for individuals and small businesses, portfolio management for pooled vehicles, portfolio management for institutions, selecting other managers, publishing newsletters, and educational seminars.

Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file

How much does Financial Strategies Group charge?

Financial Strategies Group charges up to 1.50% a year for its Portfolio Management. The fee is billed in arrears and is negotiable.

Source: 2A BROCHURE, filed 25 March 2026

Which custodians does Financial Strategies Group use?

Financial Strategies Group’s separately managed account assets are held at Charles Schwab & Co., Inc. (San Fransisco, CA), with $543M and National Financial Services LLC (Boston, MA), with $85.4M. Only custodians holding at least a tenth of those assets are named.

Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 25 March 2026

How many financial advisors does Financial Strategies Group have?

Financial Strategies Group has 7 investment adviser representatives registered with state securities authorities, out of 27 employees, and 7 perform investment advisory functions. 0 employees are registered representatives of a broker-dealer and 5 employees are licensed insurance agents.

Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file

What does Financial Strategies Group invest in?

At the end of its last fiscal year, Financial Strategies Group’s separately managed accounts held 59% registered funds (mutual funds, ETFs, BDCs), 29% exchange-traded equities, 7% pooled vehicles (private funds and similar), 2% cash and equivalents, 2% other, 1% U.S. government and agency bonds, 1% state and local bonds and 1% investment grade corporate bonds. The 2% other category is described as: Annuities.

Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file

Who owns Financial Strategies Group?

Financial Strategies Group’s direct owners are Brandon Carter, Brice Carter, Justin Meyer and Kyle Cooper, each holding 50% or less.

Source: Form ADV Part 1A, Schedules A and B, filed 25 March 2026

How does Financial Strategies Group get paid?

Financial Strategies Group is paid through a percentage of assets under management, hourly charges and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.

Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file

How do I contact Financial Strategies Group?

Financial Strategies Group’s main office is at 2270 Jolly Oak Road., Suite 2, Okemos, MI 48864. Its phone number is 800-804-0420. Its website is fsgmichigan.com.

Source: Form ADV Part 1A, Item 1.F, filed 25 March 2026

Sources and methodology

  1. Form ADV Part 1A, amendment filed 25 March 2026. Items 1, 5, 9, 11 and Schedules A, B and D.
  2. 2A BROCHURE, submitted 25 March 2026.
  3. IAPD firm record, CRD 289054.
  4. SEC registered adviser data, annual Form ADV amendments filed 25 May 2021 to 25 March 2026. Items 1.F and 5.
  5. SEC investment adviser representative register, as of 9 October 2026; loaded 10 October 2026.
  6. Form 13F-HR, filed 11 August 2026 for the quarter ended 30 June 2026.

Retrieved 15 October 2026. All are published by the SEC and may have been amended since. Disciplinary history is not yet shown here. The SEC publishes the complete record, including any disciplinary events, and it is the authoritative place to check one. The logo is reproduced for identification from Financial Strategies Group, INC, website.

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