Financial Plans & Strategies provides financial planning and portfolio management for individuals and small businesses. Financial planning was provided to 1,000 clients last fiscal year.
Financial Plans & Strategies reports 1,081 clients. They include 896 individual clients and 185 high-net-worth individuals. Of its assets, 98.5% ($601M across 1,073 accounts) are managed with discretion; $9.24M across 8 accounts are not.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 83% | 34% |
| High-net-worth individuals | 17% | 66% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 896 | $208M | 34.1% | $232K |
| High-net-worth individuals | 185 | $403M | 65.9% | $2.18M |
| Total | 1,081 | $611M | 100% | $565K |
- Clients
- 896
- Regulatory AUM
- $208M
- AUM share
- 34.1%
- Avg. per client
- $232K
- Clients
- 185
- Regulatory AUM
- $403M
- AUM share
- 65.9%
- Avg. per client
- $2.18M
Total
- Clients
- 1,081
- Regulatory AUM
- $611M
- AUM share
- 100%
- Avg. per client
- $565K
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 0
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 1000
Financial Plans & Strategies charges up to 1.50% a year for its Investment Management Services. The fee is billed in arrears and is negotiable. The brochure also prices 2 other services, listed under fee details.
Fee details and sources
Other fees
- Financial planning or consulting
- Billed at $300 to $400 per hour, or at a fixed fee agreed in advance with the client.
- Retirement plan advisory services
- An annual fee negotiated with the client and set in the advisory agreement, with a maximum of 0.75% a year, billed quarterly in arrears.
Maggie Meiners owns 50% to 75% of Financial Plans & Strategies. The leadership team of Financial Plans & Strategies includes Chief Compliance Officer Lara Desotel. It has 12 employees, 5 of them in advisory roles.
Staff
- 12 employees
- 5 in advisory functions
- 5 state-registered reps
- 1 insurance agent
- Owns 50% to 75% of Financial Plans & Strategies, Inc.
Maggie Meiners
since January 2017
- Owns 25% to 50% of Financial Plans & Strategies, Inc.
Bauer Schmeltz
since January 2020
Financial Plans & Strategies’ regulatory assets grew from $500M (March 2021) to $611M (July 2026); clients fell from 2,156 to 1,081 and employees rose from 6 to 12.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | StaffEmployees | Offices |
|---|---|---|---|---|
| Jul 2026July 2026 | $611M | 1,081 | 12 | 2 |
| Mar 2025March 2025 | $460M | 827 | 5 | 2 |
| Jul 2024July 2024 | $550M | 1,335 | 5 | 2 |
| May 2023May 2023 | $431M | 1,126 | 6 | 2 |
| Mar 2022March 2022 | $620M | 1,686 | 6 | 2 |
| Mar 2021March 2021 | $500M | 2,156 | 6 | 2 |
Besides its headquarters, Financial Plans & Strategies has 1 office, with 2 listed addresses in 1 state.
Indiana · 2 listed addresses
- 375 N. Madison Avenue, GreenwoodHQ
- 9975 N College Ave, Carmel
Contact and registration details
- Legal name
- Financial Plans & Strategies, Inc.
- Headquarters
- 375 N. Madison Avenue, Greenwood, IN 46142-3636
- Website
- Not reported
- Phone
- 317-882-7675
- @finplans
- SEC file
- 801-107206
- Structure
- Indiana corporation
- Fiscal year end
- December
Financial Plans & Strategies’ named custodians for separately managed accounts are Altruist ($321M, 55%) and Charles Schwab ($264M, 45%). Financial Plans & Strategies has custody of $40.1M for 69 clients.
- Charles SchwabCharles Schwab & Co., Inc. · Westlake, TX · $264M45%
- AltruistAltruist Financial LLC · Culver City, CA · $321M55%
At year end, Financial Plans & Strategies’ separately managed accounts were mostly in funds (87%) and cash (10%).
What the accounts hold
- Stocks3%
- Funds87%
- Cash10%
How many clients does Financial Plans & Strategies have?
Financial Plans & Strategies has 1,081 clients and manages $611 million for them, as of July 2026. They include 896 individual clients and 185 high-net-worth individuals.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 29 July 2026
What services does Financial Plans & Strategies offer?
Financial Plans & Strategies provides financial planning and portfolio management for individuals and small businesses.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
How much does Financial Plans & Strategies charge?
Financial Plans & Strategies charges up to 1.50% a year for its Investment Management Services. The fee is billed in arrears and is negotiable.
Which custodians does Financial Plans & Strategies use?
Financial Plans & Strategies’ separately managed account assets are held at Altruist Financial LLC (Culver City, CA), with $321M and Charles Schwab & Co., Inc. (Westlake, TX), with $264M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 29 July 2026
How many financial advisors does Financial Plans & Strategies have?
Financial Plans & Strategies has 5 investment adviser representatives registered with state securities authorities, out of 12 employees, and 5 perform investment advisory functions. 0 employees are registered representatives of a broker-dealer and 1 employee is a licensed insurance agent.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Financial Plans & Strategies invest in?
At the end of its last fiscal year, Financial Plans & Strategies’ separately managed accounts held 87% registered funds (mutual funds, ETFs, BDCs), 10% cash and equivalents and 3% exchange-traded equities.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Financial Plans & Strategies?
Financial Plans & Strategies’ direct owners are Maggie Meiners (50% to 75%) and Bauer Schmeltz (25% to 50%).
Source: Form ADV Part 1A, Schedules A and B, filed 29 July 2026
How does Financial Plans & Strategies get paid?
Financial Plans & Strategies is paid through a percentage of assets under management, hourly charges, fixed fees and commissions. Its Form ADV lists no performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact Financial Plans & Strategies?
Financial Plans & Strategies’ main office is at 375 N. Madison Avenue, Greenwood, IN 46142-3636. Its phone number is 317-882-7675.