Financial Advisory provides financial planning, portfolio management for individuals and small businesses, and portfolio management for institutions. Financial planning was provided to 251–500 clients last fiscal year.
Financial Advisory reports 293 clients. They include 133 high-net-worth individuals, 125 individual clients and 14 charitable organizations. Of its assets, 100.0% ($1.1B across 1,162 accounts) are managed with discretion. It advised 5 clients without assets under management last fiscal year.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 43% | 6% |
| High-net-worth individuals | 45% | 48% |
| Pension and profit-sharing plans | 3% | 4% |
| Charitable organizations | 5% | 30% |
| Corporations and other businesses | 4% | 12% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 125 | $64.5M | 5.8% | $516K |
| High-net-worth individuals | 133 | $534M | 48.3% | $4.01M |
| Pension and profit-sharing plans | 10 | $44.8M | 4.1% | $4.48M |
| Charitable organizations | 14 | $334M | 30.3% | $23.9M |
| Corporations and other businesses | 11 | $127M | 11.5% | $11.6M |
| Total | 293 | $1.1B | 100% | $3.77M |
- Clients
- 125
- Regulatory AUM
- $64.5M
- AUM share
- 5.8%
- Avg. per client
- $516K
- Clients
- 133
- Regulatory AUM
- $534M
- AUM share
- 48.3%
- Avg. per client
- $4.01M
- Clients
- 10
- Regulatory AUM
- $44.8M
- AUM share
- 4.1%
- Avg. per client
- $4.48M
- Clients
- 14
- Regulatory AUM
- $334M
- AUM share
- 30.3%
- Avg. per client
- $23.9M
- Clients
- 11
- Regulatory AUM
- $127M
- AUM share
- 11.5%
- Avg. per client
- $11.6M
Total
- Clients
- 293
- Regulatory AUM
- $1.1B
- AUM share
- 100%
- Avg. per client
- $3.77M
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 5
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 251–500
Financial Advisory charges 0.25%–0.95% a year for its Wealth Management Fee. The fee is billed in advance and has a $19,000 annual minimum. The brochure also prices one other service, listed under fee details.
Fee details and sources
Other fees
- Hourly and fixed-fee work
- On rare occasions work is billed hourly at rates up to $500 an hour, invoiced after completion, or as a fixed fee.
Paul Anthes owns 50% to 75% of Financial Advisory. The leadership team of Financial Advisory includes President Paul Anthes and Chief Compliance Officer Loran Filson. It has 14 employees.
Leadership
- Paul AnthesPresident
- Loran FilsonChief Operations Officer, Chief Compliance Officer
- Joel Vander MeydenWealth Advisor
- Christopher StillWealth Advisor
Investment adviser representatives
9 representatives listed in the SEC register as of 9 October 2026.
- Ryan Michael Allen
- Paul George Anthes
- Loran Jay Filson
- Craig Matthew Rayment
- Andrew James Roberts
- Nicholas Somers
- Christopher Michael Still
- Joel David Vander Meyden
- Jackson J VanDyke
Staff
- 14 employees
- 14 in advisory functions
- 9 state-registered reps
- Owns 50% to 75% of Financial Advisory Corporation
Paul Anthes
Control person · since July 1988
- Owns 25% to 50% of Financial Advisory Corporation
Loran Filson
Control person · since July 1998
- Owns 10% to 25% of Financial Advisory Corporation
Joel Vander Meyden
Control person · since October 2005
- Owns 10% to 25% of Financial Advisory Corporation
Christopher Still
Control person · since October 2013
Financial Advisory’s regulatory assets grew 1.5× from $731M (March 2021) to $1.1B (February 2026); clients rose from 210 to 293 and employees from 11 to 14.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | Employees | Offices |
|---|---|---|---|---|
| February 2026 | $1.1B | 293 | 14 | 1 |
| May 2025 | $972M | 288 | 14 | 1 |
| February 2024 | $913M | 239 | 14 | 1 |
| March 2023 | $796M | 235 | 14 | 1 |
| March 2022 | $854M | 219 | 12 | 1 |
| March 2021 | $731M | 210 | 11 | 1 |
Besides its headquarters, Financial Advisory has 0 offices, with 1 listed address in Michigan.
Michigan · 1 listed address
- 4251 Cascade Road S.e., Grand RapidsHQ
Contact and registration details
- Legal name
- Financial Advisory Corporation
- Headquarters
- 4251 Cascade Road S.e., Grand Rapids, MI 49546
- Website
- facwealth.com
- Phone
- 616-235-5260
- @2113413
- SEC file
- 801-33761
- Structure
- Michigan corporation
- Fiscal year end
- December
Financial Advisory uses Charles Schwab ($974M) as custodian for its separately managed accounts. Financial Advisory has custody of $23.7M in client assets for 48 clients.
- Charles SchwabCharles Schwab & Co., Inc. · Westlake, TX · $974M100%
At year end, Financial Advisory’s separately managed accounts were mostly in funds (81%) and bonds (15%). Its reported 13F holdings for the quarter ended 30 June 2026 total $754M across 58 positions; the largest are iShares TR (17.7%), iShares TR (14.4%) and iShares TR (10.7%).
What the accounts hold
- Funds81%
- Bonds15%
- U.S. government and agency bonds14%
- Investment grade corporate bonds1%
- Cash2%
- Other2%
- Securities in fixed and variable annuities and 529 plans2%
Reported 13F holdings
- $754M
- Reported 13F value
- 58
- Positions
- 82.2%
- In the 10 largest
- +4.8%
- Value vs. prior quarter
- iShares TR · Core S&P500 ETF17.7%
- iShares TR · Rus MD CP GR ETF14.4%
- iShares TR · Trs Flt RT BD10.7%
- Vanguard Index Fds · SM CP Val ETF8.3%
- Vanguard Tax-managed Fds · Van FTSE Dev Mkt6.5%
- iShares TR · Eafe Sml CP ETF6.0%
- Vanguard Index Fds · Value ETF5.2%
- iShares TR · Ibonds 26 Trm TS4.8%
- iShares TR · Ibonds 29 Trm TS4.6%
- iShares TR · Ibonds 28 Trm TS4.0%
Together, the ten largest are 82.2% of reported value.
How many clients does Financial Advisory have?
Financial Advisory has 293 clients and manages $1.1 billion for them, as of February 2026. They include 133 high-net-worth individuals, 125 individual clients and 14 charitable organizations.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 3 February 2026
What services does Financial Advisory offer?
Financial Advisory provides financial planning, portfolio management for individuals and small businesses, and portfolio management for institutions.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
How much does Financial Advisory charge?
Financial Advisory charges 0.25%–0.95% a year for its Wealth Management Fee. The fee is billed in advance and has a $19,000 annual minimum.
Source: SEC FORM ADV PART 2A - FINANCIAL ADVISORY CORPORATION, filed 3 February 2026
Which custodians does Financial Advisory use?
Financial Advisory’s separately managed account assets are held at Charles Schwab & Co., Inc. (Westlake, TX), with $974M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 3 February 2026
How many financial advisors does Financial Advisory have?
Financial Advisory has 9 investment adviser representatives registered with state securities authorities, out of 14 employees, and 14 perform investment advisory functions. None are registered representatives of a broker-dealer or licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Financial Advisory invest in?
At the end of its last fiscal year, Financial Advisory’s separately managed accounts held 81% registered funds (mutual funds, ETFs, BDCs), 14% U.S. government and agency bonds, 2% cash and equivalents, 2% other and 1% investment grade corporate bonds. The 2% other category is described as: Securities in Fixed and Variable Annuities and 529 Plans.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Financial Advisory?
Financial Advisory’s direct owners are Loran Filson (25% to 50%), Paul Anthes (50% to 75%), Joel Vander Meyden (10% to 25%) and Christopher Still (10% to 25%).
Source: Form ADV Part 1A, Schedules A and B, filed 3 February 2026
How does Financial Advisory get paid?
Financial Advisory is paid through a percentage of assets under management, hourly charges, fixed fees and other compensation. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
Is Financial Advisory registered with the SEC?
Yes, Financial Advisory has been registered with the SEC as an investment adviser since 27 January 1989. Its CRD number is 105472 and its SEC file number is 801-33761.
Source: Form ADV Part 1A, Item 1, filed 3 February 2026; IAPD firm record
How do I contact Financial Advisory?
Financial Advisory’s main office is at 4251 Cascade Road S.e., Grand Rapids, MI 49546. Its phone number is 616-235-5260. Its website is facwealth.com.