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Fiduciary Alliance

Wealth managementRIA

Greenville, SCCRD 284924Updated

Fiduciary Alliance is an investment adviser based in Greenville, SC, registered with the SEC since 2016. It provides financial planning and investment management. Its clients include individual clients, high-net-worth individuals and other investment advisers. Its regulatory assets under management total $2.53 billion, as filed on 4 September 2026.

8,964
Clients
$269K
AUM per individual client
45
Advisory staff
26
Offices
2.00%
Annual fee
Up to

From Form ADV filed 4 September 2026SEC record

Services and clients

Fiduciary Alliance provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, selecting other managers, and educational seminars.

Fiduciary Alliance reports 8,964 clients. They include 6,356 individual clients, 2,388 high-net-worth individuals, and 168 corporations and other businesses. Of its assets, 98.2% ($2.48B across 8,921 accounts) are managed with discretion; $45.4M across 234 accounts are not.

Clients and assets by client type
Clients8,964 clients reported
Assets$2.53B
Client typeClientsAssets
Individuals (other than HNW)71%48%
High-net-worth individuals27%45%
Pension and profit-sharing plans<1%<1%
Charitable organizations<1%<1%
Other investment advisersFewer than 53%
Other client typesCorporations and other businesses; Other2%3%

Client shares use reported counts. Client types without a reported count are excluded from that total.

Client breakdown and activity details
Individuals (other than HNW)
Clients
6,356
Regulatory AUM
$1.22B
AUM share
48.3%
Avg. per client
$192K
High-net-worth individuals
Clients
2,388
Regulatory AUM
$1.13B
AUM share
44.7%
Avg. per client
$473K
Pension and profit-sharing plans
Clients
12
Regulatory AUM
$11.4M
AUM share
0.5%
Avg. per client
$951K
Charitable organizations
Clients
9
Regulatory AUM
$9.91M
AUM share
0.4%
Avg. per client
$1.1M
Other investment advisers
Clients
Fewer than 5
Regulatory AUM
$83.1M
AUM share
3.3%
Avg. per client
—
Corporations and other businesses
Clients
168
Regulatory AUM
$66.3M
AUM share
2.6%
Avg. per client
$395K
Other
Clients
31
Regulatory AUM
$5.42M
AUM share
0.2%
Avg. per client
$175K

Total

Clients
8,964
Regulatory AUM
$2.53B
AUM share
100%
Avg. per client
—
Clients outside the U.S.
0%
Clients advised without assets under management last fiscal year
0
Private funds advised
0
Financial planning clients last fiscal year
0

Fees and minimums

Fiduciary Alliance charges up to 2.00% a year for its Investment Management Services. The fee is billed in advance and is negotiable. The brochure also prices 3 other services, listed under fee details.

Fee details and sources

Other fees

Estate Planning Fees
Estate planning fees depend on the complexity of the services needed, are agreed at the start of the engagement, and range from $1,000 to $3,000.
Financial Planning Fixed Fee
Fixed fee agreed before work starts, ranging from $500 to $40,000 and negotiable; billed in advance, with no more than $1,200 billed more than 6 months ahead.
Financial Planning Hourly Fee
Financial plans completed on an hourly basis are billed at $350 per hour, negotiable.

Ownership and people

Brian Boughner owns 75% or more of Fiduciary Alliance. The leadership team of Fiduciary Alliance includes Chief Investment Officer Gregory Towner and Chief Compliance Officer Susan Harvell. It has 76 employees, 45 of them in advisory roles.

Loading adviser profiles

Staff

  • 76 employees
  • 45 in advisory functions
  • 45 state-registered reps
  • 1 broker-dealer rep
  • 32 insurance agents
  • 1 soliciting firm
Who owns the firm
Fiduciary Alliance LLC· the adviser
  • Brian Boughner

    Control person · since August 2016

    Owns 75% or more of Fiduciary Alliance LLC

Growth and acquisitions

Fiduciary Alliance’s regulatory assets grew 8.4× from $302M (July 2021) to $2.53B (September 2026); clients rose from 1,486 to 8,964 and employees from 13 to 76.

By annual filing
Measure
Figures from each annual filing
FiledRegulatory AUMClientsStaffEmployeesOffices
Sep 2026September 2026$2.53B8,9647626
Jun 2025June 2025$1.92B6,6626322
Jul 2024July 2024$1.23B2,2914215
Jun 2023June 2023$865M1,6163713
Mar 2022March 2022$626M1,489133
Jul 2021July 2021$302M1,486133

Offices and registration details

Besides its headquarters, Fiduciary Alliance has 25 offices (3 private residences, listed without an address), with 23 listed addresses across 11 states.

Listed office addresses by state

South Carolina · 5 listed addresses

  • 135 S Main St, Suite 600, GreenvilleHQ
  • 146 E Carolina Ave, Hartsville
  • 916 E North 1st St, Seneca
  • 223 East Blackstock Road, Spartanburg
  • 149 W Main Street, Spartanburg

Other business names

Fiduciary Alliance has reported 19 other business names to the SEC.

  • Altum Wealth Alliance
  • Bridgeway Wealth Strategies
  • Creative Retirement Solutions Group, LLC
  • David Dunn Wealth, LLC
  • Echelon Financial Management
  • Elm Wealth Advisors
  • Guard Legacy
  • Kingdom Wealth Management
  • Longview Advisors
  • Madren Financial
  • Merrimack Wealth Management
  • Morrow Wealth Advisory Group
Show all 19 names
  • Norris Lake Retirement Planning, LLC
  • Parallel Financial
  • Provest Wealth Advisors
  • Stella Maris Wealth
  • Stephen & Associates
  • Stewardship Investments, Inc.
  • Triple 7 Wealth

Contact and registration details

Legal name
Fiduciary Alliance LLC
Headquarters
135 S Main St, Suite 600, Greenville, SC 29601
SEC file
801-108283
Structure
South Carolina LLC
Fiscal year end
December

Custodians

Fiduciary Alliance’s named custodians for separately managed accounts are Charles Schwab ($2.16B, 88%) and Fidelity ($306M, 12%). Fiduciary Alliance has custody of $580M for 1,806 clients.

Reported separately managed account assets by custodian
$2.46B
named custodians
  • Charles SchwabCharles Schwab & Co., Inc. · San Francisco, CA · $2.16B88%
  • FidelityFidelity Investments · Boston, MA · $306M12%

Investments and reported holdings

At year end, Fiduciary Alliance’s separately managed accounts were largely in stocks (48%) and funds (36%). Its reported 13F holdings for the quarter ended 30 June 2026 total $1.48B across 535 positions; the largest are Apple (3.4%), State Street SPDR Portfolio S&P 500 ETF (2.8%) and JPMORGAN Chase (2.2%).

What the accounts hold

Separately managed account assets by class, year end
  • Stocks48%
  • Funds36%
  • Bonds4%
    • State and local bonds2%
    • U.S. government and agency bonds1%
    • Investment grade corporate bonds1%
  • Cash10%
  • Other2%
    • Alternative investments2%
Loading reported holdings

Common questions

How many clients does Fiduciary Alliance have?

Fiduciary Alliance has 8,964 clients and manages $2.53 billion for them, as of September 2026. They include 6,356 individual clients, 2,388 high-net-worth individuals, and 168 corporations and other businesses.

Source: Form ADV Part 1A, Items 5.D and 5.F, filed 4 September 2026

What services does Fiduciary Alliance offer?

Fiduciary Alliance provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, selecting other managers, and educational seminars.

Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file

How much does Fiduciary Alliance charge?

Fiduciary Alliance charges up to 2.00% a year for its Investment Management Services. The fee is billed in advance and is negotiable.

Source: TFA ADV 2A, filed 9 February 2026

Which custodians does Fiduciary Alliance use?

Fiduciary Alliance’s separately managed account assets are held at Charles Schwab & Co., Inc. (San Francisco, CA), with $2.16B and Fidelity Investments (Boston, MA), with $306M. Only custodians holding at least a tenth of those assets are named.

Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 4 September 2026

How many financial advisors does Fiduciary Alliance have?

Fiduciary Alliance has 45 investment adviser representatives registered with state securities authorities, out of 76 employees, and 45 perform investment advisory functions. 1 employee is a registered representative of a broker-dealer and 32 employees are licensed insurance agents.

Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file

What does Fiduciary Alliance invest in?

At the end of its last fiscal year, Fiduciary Alliance’s separately managed accounts held 48% exchange-traded equities, 36% registered funds (mutual funds, ETFs, BDCs), 10% cash and equivalents, 2% state and local bonds, 2% other, 1% U.S. government and agency bonds and 1% investment grade corporate bonds. The 2% other category is described as: Alternative Investments.

Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file

Who owns Fiduciary Alliance?

Fiduciary Alliance’s direct owner is Brian Boughner (75% or more).

Source: Form ADV Part 1A, Schedules A and B, filed 4 September 2026

How does Fiduciary Alliance get paid?

Fiduciary Alliance is paid through a percentage of assets under management, hourly charges, fixed fees and performance-based fees. Its Form ADV lists no commissions among how it is paid.

Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file

How do I contact Fiduciary Alliance?

Fiduciary Alliance’s main office is at 135 S Main St, Suite 600, Greenville, SC 29601. Its phone number is 864-385-7999. Its website is fiduciaryalliance.org.

Source: Form ADV Part 1A, Item 1.F, filed 4 September 2026

Sources and methodology

  1. Form ADV Part 1A, amendment filed 4 September 2026. Items 1, 5, 9, 11 and Schedules A, B and D.
  2. TFA ADV 2A, submitted 9 February 2026.
  3. IAPD firm record, CRD 284924.
  4. SEC registered adviser data, annual Form ADV amendments filed 21 July 2021 to 4 September 2026. Items 1.F and 5.
  5. SEC investment adviser representative register, as of 9 October 2026; loaded 10 October 2026.
  6. Form 13F-HR, filed 20 July 2026 for the quarter ended 30 June 2026.

Retrieved 15 October 2026. All are published by the SEC and may have been amended since. Disciplinary history is not yet shown here. The SEC publishes the complete record, including any disciplinary events, and it is the authoritative place to check one. The logo is reproduced for identification from The Fiduciary Alliance, website.

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