FF Advisors provides financial planning, portfolio management for individuals and small businesses, education planning, insurance, retirement plan services, and tax preparation.
FF Advisors reports 108 clients. They include 52 high-net-worth individuals, 36 individual clients, and 14 pension and profit-sharing plans. Of its assets, 100.0% ($280M across 464 accounts) are managed with discretion.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 33% | 6% |
| High-net-worth individuals | 48% | 83% |
| Pension and profit-sharing plans | 13% | 10% |
| Charitable organizations | Fewer than 5 | 1% |
| Corporations and other businesses | 6% | <1% |
Client shares use reported counts. Client types without a reported count are excluded from that total.
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 36 | $15.9M | 5.7% | $441K |
| High-net-worth individuals | 52 | $232M | 82.8% | $4.46M |
| Pension and profit-sharing plans | 14 | $28.4M | 10.1% | $2.03M |
| Charitable organizations | Fewer than 5 | $3.59M | 1.3% | — |
| Corporations and other businesses | 6 | $292K | 0.1% | $48.6K |
| Total | 108 | $280M | 100% | — |
- Clients
- 36
- Regulatory AUM
- $15.9M
- AUM share
- 5.7%
- Avg. per client
- $441K
- Clients
- 52
- Regulatory AUM
- $232M
- AUM share
- 82.8%
- Avg. per client
- $4.46M
- Clients
- 14
- Regulatory AUM
- $28.4M
- AUM share
- 10.1%
- Avg. per client
- $2.03M
- Clients
- Fewer than 5
- Regulatory AUM
- $3.59M
- AUM share
- 1.3%
- Avg. per client
- —
- Clients
- 6
- Regulatory AUM
- $292K
- AUM share
- 0.1%
- Avg. per client
- $48.6K
Total
- Clients
- 108
- Regulatory AUM
- $280M
- AUM share
- 100%
- Avg. per client
- —
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 0
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 0
FF Advisors charges 0.25%–1.20% a year for its Wealth Management Services. Each asset band is charged at its own rate. The fee is billed in advance, is negotiable and has a $12,000 annual minimum. The brochure also prices one other service, listed under fee details.
| Asset band | Annual rate |
|---|---|
| $0–$3M | 1.20% |
| $3M–$5M | 1.00% |
| $5M–$10M | 0.85% |
| $10M–$20M | 0.70% |
| $20M–$50M | 0.50% |
| $50M–$100M | 0.30% |
| $100M and above | 0.25% |
Fee details and sources
Other fees
- Retirement Plan Advisory Services
- Retirement plan advisory fees are an annual asset-based fee of up to 1.00%, based on the size of the plan and scope of services.
FF Holdings, LLC. owns 75% or more of FF Advisors and is in turn owned by Tammy Trenta (75% or more). Tammy Trenta is CEO. It has 4 employees, 2 of them in advisory roles.
Leadership
- Tammy TrentaFounder, Chief Executive Officer and Chief Compliance Officer
- Kelsey RossDirector of Operations
Investment adviser representatives
1 representatives listed in the SEC register as of 9 October 2026.
- Tammy Anne Trenta
Staff
- 4 employees
- 2 in advisory functions
- 2 state-registered reps
- 1 insurance agent
- Owns 75% or more of FF Advisors, LLC
FF Holdings, LLC.
Control person · since November 2021
- Owns 75% or more of FF Holdings, LLC.
Tammy Trenta
Control person · since July 2021
FF Advisors’ regulatory assets grew 2.2× from $126M (June 2022) to $280M (March 2026); clients rose from 65 to 108 and employees were 4 in both filings.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | Employees | Offices |
|---|---|---|---|---|
| March 2026 | $280M | 108 | 4 | 2 |
| April 2025 | $233M | 127 | 4 | 3 |
| March 2024 | $185M | 119 | 4 | 4 |
| March 2023 | $128M | 92 | 3 | 3 |
| June 2022 | $126M | 65 | 4 | 3 |
Besides its headquarters, FF Advisors has 1 office (1 private residence, listed without an address), with 1 listed address in California.
California · 1 listed address
- 1601 N. Sepulveda BLVD, 722, Manhattan BeachHQ
Contact and registration details
- Legal name
- FF Advisors, LLC
- Headquarters
- 1601 N. Sepulveda BLVD, 722, Manhattan Beach, CA 90266
- Website
- familyfinancial.biz
- Phone
- 310-598-8481
- @family-financial
- SEC file
- 801-122728
- Founded
- 2021
- Structure
- Nevada LLC
- Fiscal year end
- December
FF Advisors uses Charles Schwab ($271M) as custodian for its separately managed accounts. FF Advisors has custody of $109M in client assets for 68 clients.
- Charles SchwabCharles Schwab & Co., Inc. · San Francisco, CA · $271M100%
At year end, FF Advisors’ separately managed accounts were mostly in stocks (91%). Its reported 13F holdings for the quarter ended 30 June 2026 total $267M across 123 positions; the largest are Invesco Qqq TR (16.6%), Vanguard Tax-managed Fds (6.6%) and Apple Inc. (6.5%).
What the accounts hold
- Stocks91%
- Funds9%
Reported 13F holdings
- $267M
- Reported 13F value
- 123
- Positions
- 56.1%
- In the 10 largest
- +8.2%
- Value vs. prior quarter
- Invesco Qqq TR · Unit Ser 116.6%
- Vanguard Tax-managed Fds · Van FTSE Dev Mkt6.6%
- Apple Inc.6.5%
- Vanguard Index Fds · Value ETF5.9%
- SPDR Series Trust · ST Str P400mid4.8%
- Vanguard Intl Equity Index F · FTSE Emr Mkt ETF4.8%
- Schwab Strategic TR · 5 10yr Corp. BD3.4%
- JPMORGAN Chase Finl CO LLC · Cal Lkd 442.6%
- Schwab Strategic TR · 1 5yr Corp. BD2.4%
- Vanguard Index Fds · Growth ETF2.4%
Together, the ten largest are 56.1% of reported value.
How many clients does FF Advisors have?
FF Advisors has 108 clients and manages $280 million for them, as of March 2026. They include 52 high-net-worth individuals, 36 individual clients, and 14 pension and profit-sharing plans.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 30 March 2026
What services does FF Advisors offer?
FF Advisors provides financial planning, portfolio management for individuals and small businesses, education planning, insurance, retirement plan services, and tax preparation.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file; Part 2A brochure, Item 4
How much does FF Advisors charge?
FF Advisors charges 0.25%–1.20% a year for its Wealth Management Services. Each asset band is charged at its own rate. The fee is billed in advance, is negotiable and has a $12,000 annual minimum.
Source: FF ADVISORS DISCLOSURE BROCHURE AND BROCHURE SUPPLEMENTS, filed 30 March 2026
Which custodians does FF Advisors use?
FF Advisors’ separately managed account assets are held at Charles Schwab & Co., Inc. (San Francisco, CA), with $271M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 30 March 2026
How many financial advisors does FF Advisors have?
FF Advisors has 2 investment adviser representatives registered with state securities authorities, out of 4 employees, and 2 perform investment advisory functions. 0 employees are registered representatives of a broker-dealer and 1 employee is a licensed insurance agent.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does FF Advisors invest in?
At the end of its last fiscal year, FF Advisors’ separately managed accounts held 91% exchange-traded equities and 9% registered funds (mutual funds, ETFs, BDCs).
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns FF Advisors?
FF Advisors is owned through a holding company by Tammy Trenta. Its direct owner is FF Holdings, LLC. (75% or more).
Source: Form ADV Part 1A, Schedules A and B, filed 30 March 2026
How does FF Advisors get paid?
FF Advisors is paid through a percentage of assets under management and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
Is FF Advisors registered with the SEC?
Yes, FF Advisors has been registered with the SEC as an investment adviser since 22 November 2021. Its CRD number is 316723 and its SEC file number is 801-122728.
Source: Form ADV Part 1A, Item 1, filed 30 March 2026; IAPD firm record
How do I contact FF Advisors?
FF Advisors’ main office is at 1601 N. Sepulveda BLVD, 722, Manhattan Beach, CA 90266. Its phone number is 310-598-8481. Its website is familyfinancial.biz.