FC Advisory provides financial planning, portfolio management for individuals and small businesses, insurance, and philanthropic planning. Financial planning was provided to 251–500 clients last fiscal year.
FC Advisory reports 253 clients. They include 172 individual clients and 81 high-net-worth individuals. Nearly all assets ($397M across 773 accounts) are managed with discretion; $109K across 1 account is not. It advised 10 clients without assets under management last fiscal year.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 68% | 28% |
| High-net-worth individuals | 32% | 72% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 172 | $112M | 28.3% | $654K |
| High-net-worth individuals | 81 | $285M | 71.7% | $3.52M |
| Total | 253 | $397M | 100% | $1.57M |
- Clients
- 172
- Regulatory AUM
- $112M
- AUM share
- 28.3%
- Avg. per client
- $654K
- Clients
- 81
- Regulatory AUM
- $285M
- AUM share
- 71.7%
- Avg. per client
- $3.52M
Total
- Clients
- 253
- Regulatory AUM
- $397M
- AUM share
- 100%
- Avg. per client
- $1.57M
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 10
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 251–500
FC Advisory is paid through a percentage of assets under management, hourly charges and fixed fees (other than subscription fees). The reviewed brochures do not disclose an asset-based fee rate. Read the SEC-filed brochure. The brochure also prices 2 other services, listed under fee details.
Fee details and sources
Other fees
- Financial Plan Development (Financial Coach)
- One-time planning fees range from $2,500 to $5,000.
- Plan Development (New Wealth Project)
- Planning modules are $500 each, or $1,500 for all three.
Jeffrey Mastronardo owns 25% to 50% of FC Advisory. The leadership team of FC Advisory includes Chief Compliance Officer Rebecca Mulhern. It has 7 employees, 5 of them in advisory roles.
Leadership
- Rebecca MulhernChief Compliance Officer
- Jeffrey MastronardoPartner
- Owen MulhernPartner
- Meghan TaitPartner
- Michael TraynorPartner
Investment adviser representatives
5 representatives listed in the SEC register as of 9 October 2026.
- Kevin Janiec
- Jeffrey NMN Mastronardo
- Owen Francis Mulhern IV
- Meghan Theresa Tait
- Michael Brian Traynor
Staff
- 7 employees
- 5 in advisory functions
- 5 state-registered reps
- 1 insurance agent
- Owns 25% to 50% of FC Advisory, LLC
Jeffrey Mastronardo
Control person · since February 2014
- Owns 25% to 50% of FC Advisory, LLC
Owen Mulhern
Control person · since February 2014
- Owns 10% to 25% of FC Advisory, LLC
Michael Traynor
Control person · since January 2018
- Owns 10% to 25% of FC Advisory, LLC
Meghan Tait
Control person · since January 2020
FC Advisory’s regulatory assets grew 1.8× from $223M (January 2021) to $397M (March 2026); clients rose from 189 to 253 and employees were 7 in both filings.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | Employees | Offices |
|---|---|---|---|---|
| March 2026 | $397M | 253 | 7 | 1 |
| January 2025 | $347M | 238 | 7 | 1 |
| February 2024 | $301M | 218 | 7 | 1 |
| March 2023 | $240M | 213 | 7 | 1 |
| March 2022 | $269M | 203 | 7 | 1 |
| January 2021 | $223M | 189 | 7 | 1 |
Besides its headquarters, FC Advisory has 0 offices, with 1 listed address in Pennsylvania.
Pennsylvania · 1 listed address
- 940 E. Boot RD., Suite 101, West ChesterHQ
Other business names
FC Advisory has reported 3 other business names to the SEC.
- Financial Coach
- New Wealth Project
- The Financial Coach Group
Contact and registration details
- Legal name
- FC Advisory, LLC
- Headquarters
- 940 E. Boot RD., Suite 101, West Chester, PA 19380
- Website
- financialcoachgroup.com
- Phone
- 484-887-0452
- @financialcoach
- SEC file
- 801-81042
- Founded
- 2014
- Structure
- Pennsylvania LLC
- Fiscal year end
- December
FC Advisory uses Charles Schwab ($347M) as custodian for its separately managed accounts. FC Advisory has custody of $395M in client assets for 252 clients.
- Charles SchwabCharles Schwab & Co., Inc. · San Francisco, CA · $347M100%
At year end, FC Advisory’s separately managed accounts were mostly in funds (95%). Its reported 13F holdings for the quarter ended 30 June 2026 total $378M across 118 positions; the largest are Vanguard World FD (10.7%), Vanguard Index Fds (8.8%) and Vanguard Intl Equity Index F (8.7%).
What the accounts hold
- Stocks3%
- Funds95%
- Cash2%
Reported 13F holdings
- $378M
- Reported 13F value
- 118
- Positions
- 55.5%
- In the 10 largest
- +10.3%
- Value vs. prior quarter
- Vanguard World FD · Mega Grwth Ind10.7%
- Vanguard Index Fds · Extend Mkt ETF8.8%
- Vanguard Intl Equity Index F · Allwrld EX US8.7%
- Vanguard Index Fds · Growth ETF5.4%
- Vanguard Index Fds · Sml CP Grw ETF4.1%
- iShares TR · Core Div Grwth4.0%
- iShares TR · Core US Aggbd ET4.0%
- Vanguard BD Index Fds · Intermed Term3.7%
- Vanguard Index Fds · Real Estate ETF3.3%
- iShares TR · Broad Usd High2.9%
Together, the ten largest are 55.5% of reported value.
How many clients does FC Advisory have?
FC Advisory has 253 clients and manages $397 million for them, as of March 2026. They include 172 individual clients and 81 high-net-worth individuals.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 18 March 2026
What services does FC Advisory offer?
FC Advisory provides financial planning, portfolio management for individuals and small businesses, insurance, and philanthropic planning.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file; Part 2A brochure, Item 4
Which custodians does FC Advisory use?
FC Advisory’s separately managed account assets are held at Charles Schwab & Co., Inc. (San Francisco, CA), with $347M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 18 March 2026
How many financial advisors does FC Advisory have?
FC Advisory has 5 investment adviser representatives registered with state securities authorities, out of 7 employees, and 5 perform investment advisory functions. 0 employees are registered representatives of a broker-dealer and 1 employee is a licensed insurance agent.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does FC Advisory invest in?
At the end of its last fiscal year, FC Advisory’s separately managed accounts held 95% registered funds (mutual funds, ETFs, BDCs), 3% exchange-traded equities and 2% cash and equivalents.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns FC Advisory?
FC Advisory’s direct owners are Jeffrey Mastronardo, Owen Mulhern, Michael Traynor and Meghan Tait, each holding 50% or less.
Source: Form ADV Part 1A, Schedules A and B, filed 18 March 2026
How does FC Advisory get paid?
FC Advisory is paid through a percentage of assets under management, hourly charges and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
Is FC Advisory registered with the SEC?
Yes, FC Advisory has been registered with the SEC as an investment adviser since 26 February 2015. Its CRD number is 170478 and its SEC file number is 801-81042.
Source: Form ADV Part 1A, Item 1, filed 18 March 2026; IAPD firm record
How do I contact FC Advisory?
FC Advisory’s main office is at 940 E. Boot RD., Suite 101, West Chester, PA 19380. Its phone number is 484-887-0452. Its website is financialcoachgroup.com.