Farnam Financial provides financial planning, portfolio management for individuals and small businesses, and pension consulting. Financial planning was provided to 51–100 clients last fiscal year.
Farnam Financial reports 81 clients. They include 59 high-net-worth individuals and 22 individual clients. Of its assets, 100.0% ($161M across 240 accounts) are managed with discretion. A wrap fee program the firm both sponsors and manages holds $161M. It advised 6 clients without assets under management last fiscal year.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 27% | 6% |
| High-net-worth individuals | 73% | 94% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 22 | $10.3M | 6.4% | $467K |
| High-net-worth individuals | 59 | $151M | 93.6% | $2.56M |
| Total | 81 | $161M | 100% | $1.99M |
- Clients
- 22
- Regulatory AUM
- $10.3M
- AUM share
- 6.4%
- Avg. per client
- $467K
- Clients
- 59
- Regulatory AUM
- $151M
- AUM share
- 93.6%
- Avg. per client
- $2.56M
Total
- Clients
- 81
- Regulatory AUM
- $161M
- AUM share
- 100%
- Avg. per client
- $1.99M
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 6
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 51–100
Farnam Financial charges 0.30%–1.00% a year for its Investment Management Services. Each asset band is charged at its own rate. The fee is billed in arrears and is negotiable. The brochure also prices 2 other services, listed under fee details.
| Asset band | Annual rate |
|---|---|
| $0–$2M | 1.00% |
| $2M–$10M | 0.60% |
| $10M and above | 0.30% |
Fee details and sources
Other fees
- Employer Retirement Plan Services
- Employer retirement plan services carry an annualized asset-based fee of 0.5% to 1% (50 to 100 basis points), depending on program, strategy, holdings and account size.
- Ongoing Financial Planning
- Ongoing financial planning is billed $250 to $25,000 per quarter in arrears, based on complexity and needs, and is included at no charge for investment management clients.
Jonathan Bird owns 75% or more of Farnam Financial. It has 3 employees.
Leadership
Jonathan BirdMember, CCO
Investment adviser representatives
3 representatives listed in the SEC register as of 9 October 2026.
Staff
- 3 employees
- 3 in advisory functions
- 3 state-registered reps
- Owns 75% or more of Farnam Financial, LLC
Jonathan Bird
Control person · since September 2019
Farnam Financial’s regulatory assets grew from $122M (July 2025) to $161M (April 2026); clients rose from 70 to 81 and employees fell from 4 to 3.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | Employees | Offices |
|---|---|---|---|---|
| April 2026 | $161M | 81 | 3 | 3 |
| July 2025 | $122M | 70 | 4 | 4 |
Besides its headquarters, Farnam Financial has 2 offices (1 private residence, listed without an address), with 2 listed addresses in Arizona.
Arizona · 2 listed addresses
- 2415 E Camelback RD, Ste 700, PhoenixHQ
- (Bradstreet, Greg) 16165 N 83rd Ave, Peoria
Contact and registration details
- Legal name
- Farnam Financial, LLC
- Headquarters
- 2415 E Camelback RD, Ste 700, Phoenix, AZ 85016
- Website
- farnamfinancial.com
- Phone
- 602-603-4000
- @farnam-financial
- SEC file
- 801-132622
- Structure
- Arizona LLC
- Fiscal year end
- December
Farnam Financial uses Charles Schwab ($161M) as custodian for its separately managed accounts. Farnam Financial has custody of $81M in client assets for 48 clients.
- Charles SchwabCharles Schwab & Co., Inc. · Westlake, TX · $161M100%
At year end, Farnam Financial’s separately managed accounts were mostly in funds (79%) and stocks (15%). Its reported 13F holdings for the quarter ended 30 June 2026 total $137M across 53 positions; the largest are Vanguard Tax-managed Fds (8.2%), Vanguard Index Fds (8.1%) and iShares TR (7.3%).
What the accounts hold
- Stocks15%
- Funds79%
- Bonds5%
- U.S. government and agency bonds2%
- Investment grade corporate bonds2%
- State and local bonds1%
- Cash1%
Reported 13F holdings
- $137M
- Reported 13F value
- 53
- Positions
- 56.4%
- In the 10 largest
- +12.9%
- Value vs. prior quarter
- Vanguard Tax-managed Fds · Van FTSE Dev Mkt8.2%
- Vanguard Index Fds · Total Stk Mkt8.1%
- iShares TR · 0-3 Mth Treasury7.3%
- Schwab Strategic TR · US Lrg Cap ETF6.6%
- Intel Corp.5.2%
- Invesco Exch Trd Slf Idx FD · Bulshs 2027 CB4.4%
- Invesco Exch Trd Slf Idx FD · Bulshs 2026 CB4.3%
- Vanguard Index Fds · S&P 500 ETF Shs4.2%
- Invesco Exch Trd Slf Idx FD · Invsco Blsh 284.2%
- Apple Inc.4.0%
Together, the ten largest are 56.4% of reported value.
How many clients does Farnam Financial have?
Farnam Financial has 81 clients and manages $161 million for them, as of April 2026. They include 59 high-net-worth individuals and 22 individual clients.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 16 April 2026
What services does Farnam Financial offer?
Farnam Financial provides financial planning, portfolio management for individuals and small businesses, and pension consulting.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
How much does Farnam Financial charge?
Farnam Financial charges 0.30%–1.00% a year for its Investment Management Services. Each asset band is charged at its own rate. The fee is billed in arrears and is negotiable.
Source: 2026-02-26 FARNAM FINANCIAL FORM ADV PART 2A, filed 21 October 2026
Which custodians does Farnam Financial use?
Farnam Financial’s separately managed account assets are held at Charles Schwab & Co., Inc. (Westlake, TX), with $161M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 16 April 2026
How many financial advisors does Farnam Financial have?
Farnam Financial has 3 investment adviser representatives registered with state securities authorities, out of 3 employees, and 3 perform investment advisory functions. None are registered representatives of a broker-dealer or licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Farnam Financial invest in?
At the end of its last fiscal year, Farnam Financial’s separately managed accounts held 79% registered funds (mutual funds, ETFs, BDCs), 15% exchange-traded equities, 2% U.S. government and agency bonds, 2% investment grade corporate bonds, 1% state and local bonds and 1% cash and equivalents.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Farnam Financial?
Farnam Financial’s direct owner is Jonathan Bird (75% or more).
Source: Form ADV Part 1A, Schedules A and B, filed 16 April 2026
How does Farnam Financial get paid?
Farnam Financial is paid through a percentage of assets under management, hourly charges and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact Farnam Financial?
Farnam Financial’s main office is at 2415 E Camelback RD, Ste 700, Phoenix, AZ 85016. Its phone number is 602-603-4000. Its website is farnamfinancial.com.