Entrust Financial provides financial planning, portfolio management for individuals and small businesses, pension consulting, selecting other managers, estate planning, insurance, philanthropic planning, and tax planning. Financial planning was provided to 251–500 clients last fiscal year.
Entrust Financial reports 268 clients. They include 175 individual clients, 89 high-net-worth individuals and 2 charitable organizations. Of its assets, 99.1% ($348M across 841 accounts) are managed with discretion; $3.03M across 14 accounts are not. It advised 18 clients without assets under management last fiscal year.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 65% | 27% |
| High-net-worth individuals | 33% | 72% |
| Charitable organizations | <1% | <1% |
| Corporations and other businesses | <1% | <1% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 175 | $95.5M | 27.2% | $546K |
| High-net-worth individuals | 89 | $254M | 72.3% | $2.85M |
| Charitable organizations | Fewer than 5 | $1.57M | 0.4% | $783K |
| Corporations and other businesses | Fewer than 5 | $256K | 0.1% | $128K |
| Total | 268 | $351M | 100% | — |
- Clients
- 175
- Regulatory AUM
- $95.5M
- AUM share
- 27.2%
- Avg. per client
- $546K
- Clients
- 89
- Regulatory AUM
- $254M
- AUM share
- 72.3%
- Avg. per client
- $2.85M
- Clients
- Fewer than 5
- Regulatory AUM
- $1.57M
- AUM share
- 0.4%
- Avg. per client
- $783K
- Clients
- Fewer than 5
- Regulatory AUM
- $256K
- AUM share
- 0.1%
- Avg. per client
- $128K
Total
- Clients
- 268
- Regulatory AUM
- $351M
- AUM share
- 100%
- Avg. per client
- —
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 18
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 251–500
Entrust Financial charges 0.50%–1.10% a year for its Investment and Wealth Management. The fee is billed in advance. The brochure also prices one other service, listed under fee details.
Fee details and sources
Other fees
- Financial Planning and Consulting
- Stand-alone planning and consulting is negotiable, with a minimum fixed fee of $3,500 and $350 an hour thereafter.
McKenzie Frankel owns 50% to 75% of Entrust Financial. The leadership team of Entrust Financial includes Chief Compliance Officer Jennifer Bravo. It has 6 employees, 5 of them in advisory roles.
Leadership
- Jennifer BravoPrincipal & Chief Compliance Officer
- Joslyn EwartFounder
- McKenzie FrankelPrincipal
- Jay LlewelynResearch Analyst & Portfolio Associate, Shareholder
- Joseph MartinezAssociate Investment Advisor, Shareholder
Investment adviser representatives
5 representatives listed in the SEC register as of 9 October 2026.
- Jennifer Mary Bravo
- Joslyn Gail Ewart
- McKenzie Jane Frankel
- Jay Gordon Llewelyn
- Joseph Martinez
Staff
- 6 employees
- 5 in advisory functions
- 5 state-registered reps
- Owns 50% to 75% of Entrust Financial LLC
McKenzie Frankel
Control person · since January 2024
- Owns 25% to 50% of Entrust Financial LLC
Jennifer Bravo
Control person · since January 2024
- Owns 5% to 10% of Entrust Financial LLC
Jay Llewelyn
since January 2024
- Owns 5% to 10% of Entrust Financial LLC
Joseph Martinez
since January 2024
Entrust Financial’s regulatory assets grew 1.8× from $194M (March 2021) to $351M (March 2026); clients fell from 336 to 268 and employees rose from 5 to 6.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | Employees | Offices |
|---|---|---|---|---|
| March 2026 | $351M | 268 | 6 | 1 |
| February 2025 | $315M | 360 | 6 | 1 |
| March 2024 | $266M | 347 | 5 | 1 |
| July 2023 | $225M | 371 | 5 | 1 |
| March 2022 | $236M | 353 | 5 | 1 |
| March 2021 | $194M | 336 | 5 | 1 |
Besides its headquarters, Entrust Financial has 0 offices, with 1 listed address in Pennsylvania.
Pennsylvania · 1 listed address
- 487 Devon Park Drive, Suite 216, WayneHQ
Contact and registration details
- Legal name
- Entrust Financial LLC
- Headquarters
- 487 Devon Park Drive, Suite 216, Wayne, PA 19087
- Website
- entrustfinancial.com
- Phone
- 610-687-3515
- @entrust-financial
- SEC file
- 801-110230
- Founded
- 2015
- Structure
- Pennsylvania LLC
- Fiscal year end
- December
Entrust Financial uses Charles Schwab ($346M) as custodian for its separately managed accounts. Entrust Financial has custody of $6.27M in client assets for 5 clients.
- Charles SchwabCharles Schwab & Co., Inc. · San Francisco, CA · $346M100%
At year end, Entrust Financial’s separately managed accounts were mostly in funds (92%). Its reported 13F holdings for the quarter ended 30 June 2026 total $154M across 445 positions; the largest are Vanguard Index Fds (13.9%), Vanguard Admiral Fds Inc. (11.7%) and Dimensional ETF Trust (11.6%).
What the accounts hold
- Stocks7%
- Funds92%
- Cash1%
Reported 13F holdings
- $154M
- Reported 13F value
- 445
- Positions
- 71.0%
- In the 10 largest
- +7.8%
- Value vs. prior quarter
- Vanguard Index Fds · Total Stk Mkt13.9%
- Vanguard Admiral Fds Inc. · 500 Grth Idx F11.7%
- Dimensional ETF Trust · US Cor Equ 2 ETF11.6%
- Dimensional ETF Trust · US High Prof ETF10.7%
- Dimensional ETF Trust · Intl Core EQT MK5.6%
- Vanguard Tax-managed Fds · Van FTSE Dev Mkt5.1%
- Dimensional ETF Trust · World EX US Core5.0%
- Invesco Exch Traded FD TR II · Natl Amt Muni2.8%
- Vanguard BD Index Fds · Total Bnd Mrkt2.7%
- Apple Inc.2.0%
Together, the ten largest are 71.0% of reported value.
How many clients does Entrust Financial have?
Entrust Financial has 268 clients and manages $351 million for them, as of March 2026. They include 175 individual clients, 89 high-net-worth individuals and 2 charitable organizations.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 1 March 2026
What services does Entrust Financial offer?
Entrust Financial provides financial planning, portfolio management for individuals and small businesses, pension consulting, selecting other managers, estate planning, insurance, philanthropic planning, and tax planning.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file; Part 2A brochure, Item 4
How much does Entrust Financial charge?
Entrust Financial charges 0.50%–1.10% a year for its Investment and Wealth Management. The fee is billed in advance.
Which custodians does Entrust Financial use?
Entrust Financial’s separately managed account assets are held at Charles Schwab & Co., Inc. (San Francisco, CA), with $346M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 1 March 2026
How many financial advisors does Entrust Financial have?
Entrust Financial has 5 investment adviser representatives registered with state securities authorities, out of 6 employees, and 5 perform investment advisory functions. None are registered representatives of a broker-dealer or licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Entrust Financial invest in?
At the end of its last fiscal year, Entrust Financial’s separately managed accounts held 92% registered funds (mutual funds, ETFs, BDCs), 7% exchange-traded equities and 1% cash and equivalents.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Entrust Financial?
Entrust Financial’s direct owners are McKenzie Frankel (50% to 75%), Jennifer Bravo (25% to 50%), Jay Llewelyn (5% to 10%) and Joseph Martinez (5% to 10%).
Source: Form ADV Part 1A, Schedules A and B, filed 1 March 2026
How does Entrust Financial get paid?
Entrust Financial is paid through a percentage of assets under management and hourly charges. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
Is Entrust Financial registered with the SEC?
Yes, Entrust Financial has been registered with the SEC as an investment adviser since 3 April 2017. Its CRD number is 174694 and its SEC file number is 801-110230.
Source: Form ADV Part 1A, Item 1, filed 1 March 2026; IAPD firm record
How do I contact Entrust Financial?
Entrust Financial’s main office is at 487 Devon Park Drive, Suite 216, Wayne, PA 19087. Its phone number is 610-687-3515. Its website is entrustfinancial.com.