Eight 31 Financial provides portfolio management for individuals and small businesses, portfolio management for pooled vehicles, portfolio management for institutions, and selecting other managers. The firm advises 3 private funds.
Eight 31 Financial reports 74 clients. They include 71 high-net-worth individuals and 3 pooled investment vehicles. Of its assets, 65.0% ($346M across 75 accounts) are managed with discretion; $187M across 47 accounts are not. A wrap fee program the firm both sponsors and manages holds $500M. It advised 5 clients without assets under management last fiscal year.
| Client type | Clients | Assets |
|---|---|---|
| High-net-worth individuals | 96% | 93% |
| Pooled investment vehicles | 4% | 6% |
| Other | Fewer than 5 | <1% |
Client shares use reported counts. Client types without a reported count are excluded from that total.
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| High-net-worth individuals | 71 | $495M | 92.9% | $6.97M |
| Pooled investment vehicles | 3 | $32.8M | 6.2% | $10.9M |
| Other | Fewer than 5 | $5.03M | 0.9% | — |
| Total | 74 | $532M | 100% | — |
- Clients
- 71
- Regulatory AUM
- $495M
- AUM share
- 92.9%
- Avg. per client
- $6.97M
- Clients
- 3
- Regulatory AUM
- $32.8M
- AUM share
- 6.2%
- Avg. per client
- $10.9M
- Clients
- Fewer than 5
- Regulatory AUM
- $5.03M
- AUM share
- 0.9%
- Avg. per client
- —
Total
- Clients
- 74
- Regulatory AUM
- $532M
- AUM share
- 100%
- Avg. per client
- —
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 5
- Private funds advised
- 3
Eight 31 Financial charges 1.25%–2.00% a year for its Eight 31 Financial Wrap Program. The fee is negotiable and requires an account of at least $5,000,000. The brochure also prices one other service, listed under fee details.
Fee details and sources
Other fees
- Consulting services
- Stand-alone consulting is negotiable and billed as a fixed fee or hourly, with hourly fees generally from $150 to $500.
Crunk Family, LP owns 75% or more of Eight 31 Financial and is in turn owned by Dane Crunk (50–75%) and Sally Crunk (50–75%). The leadership team of Eight 31 Financial includes Chief Compliance Officer Dane Crunk. It has 5 employees, 4 of them in advisory roles.
Leadership
- Dane CrunkManaging Partner & Chief Compliance Officer
Investment adviser representatives
4 representatives listed in the SEC register as of 9 October 2026.
- Dane Edward Crunk
- Cressinda Nash Hyatt
- Cade Allen Jones
- Raquel L Padilla
Staff
- 5 employees
- 4 in advisory functions
- 5 state-registered reps
- Owns 75% or more of Eight 31 Financial, LLC
Crunk Family, LP
Control person · since September 2023
- Owns 50% to 75% of Crunk Family, LP
Dane Crunk
Control person · since July 2019
- Owns 50% to 75% of Crunk Family, LP
Sally Crunk
Control person · since July 2019
Crunk Family GP, LLC
General partner · Control person · since July 2019
- Owns 10% to 25% of Eight 31 Financial, LLC
Eight 31 Phoenix, LLC
Control person · since December 2023
- Owns 50% to 75% of Eight 31 Phoenix, LLC
F&D Keller Family Limited Partnership, LTD.
Control person · since December 2023
- Owns 25% to 50% of F&D Keller Family Limited Partnership, LTD.
Frankie L Keller II 2014 Trust
Control person · since December 2015
Frankie Keller
Trustee · Control person · since December 2015
- Owns 25% to 50% of F&D Keller Family Limited Partnership, LTD.
Kirsty Lea Keller 2014 Trust
Control person · since December 2015
- Owns 25% to 50% of F&D Keller Family Limited Partnership, LTD.
Melissa Baker 2014 Trust
Control person · since December 2015
Eight 31 Capital Management, LLC
Sole manager · Control person · since December 2023
Eight 31 Financial’s regulatory assets grew 1.5× from $351M (March 2024) to $532M (March 2026); clients rose from 60 to 74 and employees from 4 to 5.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | Employees | Offices |
|---|---|---|---|---|
| March 2026 | $532M | 74 | 5 | 1 |
| March 2025 | $494M | 70 | 4 | 1 |
| March 2024 | $351M | 60 | 4 | 1 |
Besides its headquarters, Eight 31 Financial has 0 offices, with 1 listed address in Texas.
Texas · 1 listed address
- 3200 Mockingbird Lane, Building 7, Suite 204, MidlandHQ
Contact and registration details
- Legal name
- Eight 31 Financial, LLC
- Headquarters
- 3200 Mockingbird Lane, Building 7, Suite 204, Midland, TX 79705
- Website
- Not reported
- Phone
- 423-282-0251
- @eight31financial
- SEC file
- 801-128608
- Structure
- Texas LLC
- Fiscal year end
- December
Eight 31 Financial uses Pershing ($442M) as custodian for its separately managed accounts. Eight 31 Financial has custody of $17.5M in client assets for 3 clients.
- PershingPershing LLC · Jersey City, NJ · $442M100%
At year end, Eight 31 Financial’s separately managed accounts were mostly in stocks (60%) and cash (16%). Its reported 13F holdings for the quarter ended 30 June 2026 total $168M across 66 positions; the largest are Vanguard Index Fds (9.2%), iShares TR (6.0%) and iShares TR (5.6%).
What the accounts hold
- Stocks60%
- Funds9%
- Pooled vehicles6%
- Registered funds3%
- Bonds7%
- Cash16%
- Other6%
- Custom asset6%
Filed values cover 98%. The neutral 2% gap has no reported category.
Reported 13F holdings
- $168M
- Reported 13F value
- 66
- Positions
- 54.8%
- In the 10 largest
- +1.6%
- Value vs. prior quarter
- Vanguard Index Fds · S&P 500 ETF Shs9.2%
- iShares TR · Ibond Dec 20306.0%
- iShares TR · Ibonds 28 Trm TS5.6%
- iShares TR · Ibonds 29 Trm TS5.6%
- iShares TR · Ibonds 27 ETF4.8%
- iShares TR · Ibonds 27 Trm TS4.8%
- iShares TR · Ibds Dec28 ETF4.8%
- iShares TR · Ibonds Dec 20304.8%
- iShares TR · Core 60 Bala ETF4.6%
- Exxon Mobil Corp.4.4%
Together, the ten largest are 54.8% of reported value.
How many clients does Eight 31 Financial have?
Eight 31 Financial has 74 clients and manages $532 million for them, as of March 2026. They include 71 high-net-worth individuals and 3 pooled investment vehicles.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 31 March 2026
What services does Eight 31 Financial offer?
Eight 31 Financial provides portfolio management for individuals and small businesses, portfolio management for pooled vehicles, portfolio management for institutions, and selecting other managers.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
How much does Eight 31 Financial charge?
Eight 31 Financial charges 1.25%–2.00% a year for its Eight 31 Financial Wrap Program. The fee is negotiable and requires an account of at least $5,000,000.
Which custodians does Eight 31 Financial use?
Eight 31 Financial’s separately managed account assets are held at Pershing LLC (Jersey City, NJ), with $442M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 31 March 2026
How many financial advisors does Eight 31 Financial have?
Eight 31 Financial has 5 investment adviser representatives registered with state securities authorities, out of 5 employees, and 4 perform investment advisory functions. None are registered representatives of a broker-dealer or licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Eight 31 Financial invest in?
At the end of its last fiscal year, Eight 31 Financial’s separately managed accounts held 60% exchange-traded equities, 16% cash and equivalents, 7% U.S. government and agency bonds, 6% pooled vehicles (private funds and similar), 6% other and 3% registered funds (mutual funds, ETFs, BDCs). The 6% other category is described as: Custom Asset. It advises 3 private funds.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Does Eight 31 Financial have a minimum investment?
Yes, Eight 31 Financial’s minimum account size for its Eight 31 Financial Wrap Program is $5M.
Who owns Eight 31 Financial?
Eight 31 Financial is owned through a chain of holding companies by Dane and Sally Crunk, Kirsty Lea Keller 2014 Trust, and Melissa Baker 2014 Trust. Its direct owners are Crunk Family, LP (75% or more) and Eight 31 Phoenix, LLC (10% to 25%).
Source: Form ADV Part 1A, Schedules A and B, filed 31 March 2026
How does Eight 31 Financial get paid?
Eight 31 Financial is paid through a percentage of assets under management, hourly charges, fixed fees and performance-based fees. Its Form ADV lists no commissions among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact Eight 31 Financial?
Eight 31 Financial’s main office is at 3200 Mockingbird Lane, Building 7, Suite 204, Midland, TX 79705. Its phone number is 423-282-0251.