DSG Capital Advisors provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, and selecting other managers. Financial planning was provided to 1–10 clients last fiscal year.
DSG Capital Advisors reports 115 clients. They include 63 high-net-worth individuals and 52 individual clients. Of its assets, 97.8% ($763M across 503 accounts) are managed with discretion; $17.1M across 7 accounts are not. A wrap fee program the firm both sponsors and manages holds $667M.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 45% | 3% |
| High-net-worth individuals | 55% | 90% |
| Charitable organizations | Fewer than 5 | 7% |
| State or municipal government entities | Fewer than 5 | <1% |
Client shares use reported counts. Client types without a reported count are excluded from that total.
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 52 | $20.3M | 2.6% | $390K |
| High-net-worth individuals | 63 | $702M | 90.0% | $11.1M |
| Charitable organizations | Fewer than 5 | $57M | 7.3% | — |
| State or municipal government entities | Fewer than 5 | $837K | 0.1% | — |
| Total | 115 | $780M | 100% | — |
- Clients
- 52
- Regulatory AUM
- $20.3M
- AUM share
- 2.6%
- Avg. per client
- $390K
- Clients
- 63
- Regulatory AUM
- $702M
- AUM share
- 90.0%
- Avg. per client
- $11.1M
- Clients
- Fewer than 5
- Regulatory AUM
- $57M
- AUM share
- 7.3%
- Avg. per client
- —
- Clients
- Fewer than 5
- Regulatory AUM
- $837K
- AUM share
- 0.1%
- Avg. per client
- —
Total
- Clients
- 115
- Regulatory AUM
- $780M
- AUM share
- 100%
- Avg. per client
- —
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 0
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 1–10
DSG Capital Advisors charges 0.60%–1.25% a year for its Investment Management Services. Each asset band is charged at its own rate. The fee is billed in advance and is negotiable. The brochure also prices 2 other services, listed under fee details.
| Asset band | Annual rate |
|---|---|
| $0–$5M | 1.25% |
| $5M–$10M | 1.15% |
| $10M–$25M | 0.95% |
| $25M–$50M | 0.80% |
| $50M–$100M | 0.70% |
| $100M and above | 0.60% |
Fee details and sources
Other fees
- Consulting Services
- Non-advisory consulting is billed at $125 to $475 an hour, or as a negotiated fixed engagement fee.
- Financial Planning Services
- Financial planning is billed hourly at $125 to $475 an hour, or as a fixed engagement fee of up to $500,000.
DSG Holdings, LLC owns 75% or more of DSG Capital Advisors and is in turn owned by Denver Gilliand (75% or more). Denver Gilliand is CEO. It has 10 employees, 7 of them in advisory roles.
Staff
- 10 employees
- 7 in advisory functions
- 7 state-registered reps
- 1 insurance agent
- Owns 75% or more of DSG Capital Advisors, LLC
DSG Holdings, LLC
Control person · since August 2024
- Owns 75% or more of DSG Holdings, LLC
Denver Gilliand
Control person · since August 2024
DSG Capital Advisors’ regulatory assets grew from $684M (June 2025) to $780M (September 2026); clients fell from 123 to 115 and employees were 10 in both filings.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | StaffEmployees | Offices |
|---|---|---|---|---|
| Sep 2026September 2026 | $780M | 115 | 10 | 1 |
| Jun 2025June 2025 | $684M | 123 | 10 | 1 |
Besides its headquarters, DSG Capital Advisors has 0 offices, with 1 listed address in 1 state.
Minnesota · 1 listed address
- 7760 France Avenue South, Suite 815, EdinaHQ
Contact and registration details
- Legal name
- DSG Capital Advisors, LLC
- Headquarters
- 7760 France Avenue South, Suite 815, Edina, MN 55435
- Website
- Not reported
- Phone
- 612-515-9900
- SEC file
- 801-130879
- Structure
- South Dakota LLC
- Fiscal year end
- December
DSG Capital Advisors’ named custodians for separately managed accounts are LPL Financial ($667M, 89%) and Fidelity ($84.5M, 11%). DSG Capital Advisors has custody of $301M for 49 clients.
- LPL FinancialLPL Financial LLC · Fort Mill, SC · $667M89%
- FidelityNational Financial Services LLC · Boston, MA · $84.5M11%
At year end, DSG Capital Advisors’ separately managed accounts were mostly in stocks (68%) and funds (25%). Its reported 13F holdings for the quarter ended 30 June 2026 total $704M across 118 positions; the largest are Apple Inc. (7.8%), Broadcom Inc. (5.7%) and Eli Lilly & CO (5.5%).
What the accounts hold
- Stocks68%
- Funds25%
- Registered funds22%
- Pooled vehicles3%
- Cash4%
- Other3%
- Derivatives3%
How many clients does DSG Capital Advisors have?
DSG Capital Advisors has 115 clients and manages $780 million for them, as of September 2026. They include 63 high-net-worth individuals and 52 individual clients.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 16 September 2026
What services does DSG Capital Advisors offer?
DSG Capital Advisors provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, and selecting other managers.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
How much does DSG Capital Advisors charge?
DSG Capital Advisors charges 0.60%–1.25% a year for its Investment Management Services. Each asset band is charged at its own rate. The fee is billed in advance and is negotiable.
Source: DSG ADVISORS DISCLOSURE BROCHURE AND BROCHURE SUPPLEMENTS, filed 16 September 2026
Which custodians does DSG Capital Advisors use?
DSG Capital Advisors’ separately managed account assets are held at LPL Financial LLC (Fort Mill, SC), with $667M and National Financial Services LLC (Boston, MA), with $84.5M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 16 September 2026
How many financial advisors does DSG Capital Advisors have?
DSG Capital Advisors has 7 investment adviser representatives registered with state securities authorities, out of 10 employees, and 7 perform investment advisory functions. 0 employees are registered representatives of a broker-dealer and 1 employee is a licensed insurance agent.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does DSG Capital Advisors invest in?
At the end of its last fiscal year, DSG Capital Advisors’ separately managed accounts held 68% exchange-traded equities, 22% registered funds (mutual funds, ETFs, BDCs), 4% cash and equivalents, 3% derivatives and 3% pooled vehicles (private funds and similar).
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns DSG Capital Advisors?
DSG Capital Advisors is owned through a holding company by Denver Gilliand. Its direct owner is DSG Holdings, LLC (75% or more).
Source: Form ADV Part 1A, Schedules A and B, filed 16 September 2026
How does DSG Capital Advisors get paid?
DSG Capital Advisors is paid through a percentage of assets under management, hourly charges and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact DSG Capital Advisors?
DSG Capital Advisors’ main office is at 7760 France Avenue South, Suite 815, Edina, MN 55435. Its phone number is 612-515-9900.