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Diversified Portfolios

Wealth managementRIA

Bloomfield Hills, MICRD 108942Updated

Diversified Portfolios is an investment adviser based in Bloomfield Hills, MI, registered with the SEC since 1999. It provides financial planning and investment management. Its clients include high-net-worth individuals, individual clients and charitable organizations. Its regulatory assets under management total $1.94 billion, as filed on 26 March 2026.

665
Clients
$2.81M
AUM per individual client
11
Advisory staff
1
Offices
0.25–1.25%
Annual fee

From Form ADV filed 26 March 2026SEC record

Services and clients

Diversified Portfolios provides financial planning, portfolio management for individuals and small businesses, and retirement plan services. Financial planning was provided to 500 clients last fiscal year.

Diversified Portfolios reports 665 clients. They include 478 individual clients, 182 high-net-worth individuals, and 5 corporations and other businesses. Of its assets, 100.0% ($1.94B across 2,514 accounts) are managed with discretion.

Clients and assets by client type
Clients665 clients
Assets$1.94B
Share of clients and assets by client type
Client typeClientsAssets
Individuals (other than HNW)72%25%
High-net-worth individuals27%71%
Pension and profit-sharing plans0%<1%
Charitable organizations0%3%
Corporations and other businesses<1%<1%
Client breakdown and activity details
Individuals (other than HNW)
Clients
478
Regulatory AUM
$478M
AUM share
24.7%
Avg. per client
$1M
High-net-worth individuals
Clients
182
Regulatory AUM
$1.38B
AUM share
71.2%
Avg. per client
$7.57M
Pension and profit-sharing plans
Clients
Fewer than 5
Regulatory AUM
$2.67M
AUM share
0.1%
Avg. per client
—
Charitable organizations
Clients
Fewer than 5
Regulatory AUM
$63.5M
AUM share
3.3%
Avg. per client
—
Corporations and other businesses
Clients
5
Regulatory AUM
$13.2M
AUM share
0.7%
Avg. per client
$2.64M

Total

Clients
665
Regulatory AUM
$1.94B
AUM share
100%
Avg. per client
—
Clients outside the U.S.
0%
Clients advised without assets under management last fiscal year
0
Private funds advised
0
Financial planning clients last fiscal year
500

Diversified Portfolios fees and minimums

Diversified Portfolios charges 0.25%–1.25% a year for its Investment Management Fee Schedule. The fee is billed in arrears and is negotiable. The brochure also prices one other service, listed under fee details.

Fee details and sources

Other fees

Held-away account management
Discretionary management of held-away retirement accounts through a third-party platform is charged on the same fee schedule as the main program.

Who owns Diversified Portfolios

Thomas Post owns 25% to 50% of Diversified Portfolios. The leadership team of Diversified Portfolios includes President Katharine Wagner. It has 19 employees, 11 of them in advisory roles.

Leadership

  • Katharine Wagner
    President
  • Thomas Post
    Secretary
  • James Cox
    CCO/COO/Shareholder

Investment adviser representatives

10 representatives listed in the SEC register as of 9 October 2026.

  • Catharine O. Betzig
  • Christopher Todd Brittingham
  • Ryan Patrick Conner
  • Daniel Ross Goldberg
  • Connor Sullivan Hughes
  • Thomas Carpenter Post
  • Bradley Michael Sorenson
  • Noel Dacanay Villajuan
  • Katharine Post Wagner
  • Ronald Mark Yolles

Staff

  • 19 employees
  • 11 in advisory functions
  • 11 state-registered reps
Ownership chain
Diversified Portfolios Inc· the adviser
  • Thomas Post

    Control person · since October 2010

    Owns 25% to 50% of Diversified Portfolios Inc
  • Ronald M. Yolles Revocable Living Trust U/A/D 12/21/2023

    Control person · since October 2010

    Owns 25% to 50% of Diversified Portfolios Inc
    • Ronald Yolles

      Trustee · Control person · since December 2023

  • Ronald M. Yolles Revocable Living

    Control person · since October 2010

    Owns 25% to 50% of Diversified Portfolios Inc
  • Katharine Wagner

    Control person · since January 2020

    Owns 10% to 25% of Diversified Portfolios Inc
  • Daniel R. Goldberg Revocable Trust U/A/D 8/24/2022

    Control person · since January 2025

    Owns 10% to 25% of Diversified Portfolios Inc
    • Daniel Goldberg

      Trustee · Control person · since August 2022

  • Daniel R. Goldberg Revocable Trust

    Control person · since January 2025

    Owns 10% to 25% of Diversified Portfolios Inc
  • James Cox

    Control person · since January 2024

    Owns 5% to 10% of Diversified Portfolios Inc

Growth and acquisitions

Diversified Portfolios’ regulatory assets grew 1.6× from $1.2B (March 2021) to $1.94B (March 2026); clients rose from 489 to 665 and employees from 10 to 19.

By annual filing
Measure
Figures from each annual filing
Diversified Portfolios figures from each annual Form ADV filing
FiledRegulatory AUMClientsEmployeesOffices
March 2026$1.94B665191
March 2025$1.66B620161
July 2024$1.55B595101
March 2023$1.25B550101
March 2022$1.47B52491
March 2021$1.2B489101

Offices and registration details

Besides its headquarters, Diversified Portfolios has 0 offices, with 1 listed address in Michigan.

Listed office addresses in Michigan
Bloomfield Hills

Michigan · 1 listed address

  • 39520 Woodward Avenue, Suite 200, Bloomfield HillsHQ

Contact and registration details

Legal name
Diversified Portfolios Inc
Headquarters
39520 Woodward Avenue, Suite 200, Bloomfield Hills, MI 48304
SEC file
801-56371
Founded
1993
Structure
Michigan corporation
Fiscal year end
December

Custodians

Diversified Portfolios uses Charles Schwab ($1.91B) as custodian for its separately managed accounts. Diversified Portfolios has custody of $211M in client assets for 58 clients.

Reported separately managed account assets by custodian
$1.91B
named custodians
  • Charles SchwabCharles Schwab & Co., Inc. · Westlake, TX · $1.91B100%

Investments and reported holdings

At year end, Diversified Portfolios’ separately managed accounts were mostly in funds (75%) and stocks (21%). Its reported 13F holdings for the quarter ended 30 June 2026 total $1.38B across 201 positions; the largest are Vanguard Index Fds (12.4%), Vanguard Malvern Fds (7.7%) and American Centy ETF TR (6.4%).

What the accounts hold

Separately managed account assets by class, year end
  • Stocks21%
  • Funds75%
  • Cash3%
  • Other1%
    • Funds held in annuity products1%

Reported 13F holdings

$1.38B
Reported 13F value
201
Positions
52.0%
In the 10 largest
+13.3%
Value vs. prior quarter
Ten largest positions, share of reported value
  1. Vanguard Index FdsETF12.4%
  2. Vanguard Malvern FdsETF7.7%
  3. American Centy ETF TR6.4%
  4. J P Morgan Exchange Traded FETF6.1%
  5. Dimensional ETF TrustETF4.6%
  6. iShares TRETF3.9%
  7. American Centy ETF TR3.4%
  8. Dimensional ETF TrustETF2.9%
  9. State Str SPDR S&P 500 ETF TETF2.2%
  10. J P Morgan Exchange Traded FETF2.2%

Together, the ten largest are 52.0% of reported value.

The 50 largest positions and quarterly changesQuarter ended 30 June 2026 · filed 4 August 2026

Common questions

How many clients does Diversified Portfolios have?

Diversified Portfolios has 665 clients and manages $1.94 billion for them, as of March 2026. They include 478 individual clients, 182 high-net-worth individuals, and 5 corporations and other businesses.

Source: Form ADV Part 1A, Items 5.D and 5.F, filed 26 March 2026

What services does Diversified Portfolios offer?

Diversified Portfolios provides financial planning, portfolio management for individuals and small businesses, and retirement plan services.

Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file; Part 2A brochure, Item 4

How much does Diversified Portfolios charge?

Diversified Portfolios charges 0.25%–1.25% a year for its Investment Management Fee Schedule. The fee is billed in arrears and is negotiable.

Source: FORM ADV PART 2, filed 26 March 2026

Which custodians does Diversified Portfolios use?

Diversified Portfolios’ separately managed account assets are held at Charles Schwab & Co., Inc. (Westlake, TX), with $1.91B. Only custodians holding at least a tenth of those assets are named.

Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 26 March 2026

How many financial advisors does Diversified Portfolios have?

Diversified Portfolios has 11 investment adviser representatives registered with state securities authorities, out of 19 employees, and 11 perform investment advisory functions. None are registered representatives of a broker-dealer or licensed insurance agents.

Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file

What does Diversified Portfolios invest in?

At the end of its last fiscal year, Diversified Portfolios’ separately managed accounts held 75% registered funds (mutual funds, ETFs, BDCs), 21% exchange-traded equities, 3% cash and equivalents and 1% other. The 1% other category is described as: Funds Held in Annuity Products.

Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file

Who owns Diversified Portfolios?

Diversified Portfolios’ direct owners are Thomas Post, Katharine Wagner, James Cox, Ronald M. Yolles Revocable Living Trust U/A/D 12/21/2023, Ronald M. Yolles Revocable Living, Daniel R. Goldberg Revocable Trust U/A/D 8/24/2022 and Daniel R. Goldberg Revocable Trust, each holding 50% or less.

Source: Form ADV Part 1A, Schedules A and B, filed 26 March 2026

How does Diversified Portfolios get paid?

Diversified Portfolios is paid through a percentage of assets under management. Its Form ADV lists no commissions or performance-based fees among how it is paid.

Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file

Is Diversified Portfolios registered with the SEC?

Yes, Diversified Portfolios has been registered with the SEC as an investment adviser since 23 March 1999. Its CRD number is 108942 and its SEC file number is 801-56371.

Source: Form ADV Part 1A, Item 1, filed 26 March 2026; IAPD firm record

How do I contact Diversified Portfolios?

Diversified Portfolios’ main office is at 39520 Woodward Avenue, Suite 200, Bloomfield Hills, MI 48304. Its phone number is 248-644-3030. Its website is divport.com.

Source: Form ADV Part 1A, Item 1.F, filed 26 March 2026

Sources and methodology

  1. Form ADV Part 1A, amendment filed 26 March 2026. Items 1, 5, 9, 11 and Schedules A, B and D.
  2. FORM ADV PART 2, submitted 26 March 2026.
  3. IAPD firm record, CRD 108942.
  4. SEC registered adviser data, annual Form ADV amendments filed 16 March 2021 to 26 March 2026. Items 1.F and 5.
  5. SEC investment adviser representative register, as of 9 October 2026; loaded 10 October 2026.
  6. Form 13F-HR, filed 4 August 2026 for the quarter ended 30 June 2026.

Retrieved 15 October 2026. All are published by the SEC and may have been amended since. Disciplinary history is not yet shown here. The SEC publishes the complete record, including any disciplinary events, and it is the authoritative place to check one.

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