Diversified Financial Management Associates provides financial planning, portfolio management for individuals and small businesses, pension consulting, selecting other managers, educational seminars, education planning, estate planning, insurance, and tax planning. Financial planning was provided to 51–100 clients last fiscal year.
Diversified Financial Management Associates reports 144 clients. They include 74 individual clients, 65 high-net-worth individuals, and 5 pension and profit-sharing plans. Of its assets, 71.5% ($242M across 391 accounts) are managed with discretion; $96.6M across 87 accounts are not.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 51% | 10% |
| High-net-worth individuals | 45% | 86% |
| Pension and profit-sharing plans | 3% | 4% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 74 | $34.1M | 10.1% | $461K |
| High-net-worth individuals | 65 | $290M | 85.7% | $4.47M |
| Pension and profit-sharing plans | 5 | $14.3M | 4.2% | $2.86M |
| Total | 144 | $339M | 100% | $2.35M |
- Clients
- 74
- Regulatory AUM
- $34.1M
- AUM share
- 10.1%
- Avg. per client
- $461K
- Clients
- 65
- Regulatory AUM
- $290M
- AUM share
- 85.7%
- Avg. per client
- $4.47M
- Clients
- 5
- Regulatory AUM
- $14.3M
- AUM share
- 4.2%
- Avg. per client
- $2.86M
Total
- Clients
- 144
- Regulatory AUM
- $339M
- AUM share
- 100%
- Avg. per client
- $2.35M
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 0
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 51–100
Diversified Financial Management Associates charges 0.50%–1.00% a year for its Investment Advisory Services. Each asset band is charged at its own rate. The fee is billed in arrears, is negotiable and has a $5,000 annual minimum. The brochure also prices one other service, listed under fee details.
| Asset band | Annual rate |
|---|---|
| $0–$1M | 1.00% |
| $1M–$3M | 0.90% |
| $3M–$5M | 0.75% |
| $5M and above | 0.50% |
Fee details and sources
Other fees
- Financial Planning
- Free for advisory clients as a courtesy; other clients pay a fixed fee based on complexity or an hourly rate of $350.
Henry Place owns 75% or more of Diversified Financial Management Associates. The leadership team of Diversified Financial Management Associates includes President Henry Place. It has 5 employees, 3 of them in advisory roles.
Leadership
- Henry PlacePresident and Chief Compliance Officer
Investment adviser representatives
4 representatives listed in the SEC register as of 9 October 2026.
- Bradford Cadigan
- Adam Keith Dworkin
- Mark Joseph Everett
- Henry Calvin Place JR.
Staff
- 5 employees
- 3 in advisory functions
- 3 state-registered reps
- 1 soliciting firm
- Owns 75% or more of Diversified Financial Management Associates, Inc.
Henry Place
Control person · since May 2014
Diversified Financial Management Associates’ regulatory assets grew 1.8× from $189M (April 2021) to $339M (March 2026); clients rose from 116 to 144 and employees from 4 to 5.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | Employees | Offices |
|---|---|---|---|---|
| March 2026 | $339M | 144 | 5 | 2 |
| March 2025 | $302M | 131 | 5 | 2 |
| March 2024 | $259M | 131 | 4 | 1 |
| March 2023 | $228M | 125 | 4 | 1 |
| March 2022 | $231M | 120 | 4 | 1 |
| April 2021 | $189M | 116 | 4 | 1 |
Besides its headquarters, Diversified Financial Management Associates has 1 office, with 2 listed addresses in Massachusetts.
Massachusetts · 2 listed addresses
- 80 Washington Street, Building E-13, NorwellHQ
- 20 Walnut Street, Wellesley Hills
Contact and registration details
- Legal name
- Diversified Financial Management Associates, Inc.
- Headquarters
- 80 Washington Street, Building E-13, Norwell, MA 02061-1729
- Website
- dfmwealth.com
- Phone
- 781-792-0440
- SEC file
- 801-79902
- Founded
- 1986
- Structure
- Massachusetts corporation
- Fiscal year end
- December
Diversified Financial Management Associates uses Fidelity ($269M, 82%) and Charles Schwab ($57.4M, 18%) as custodians for its separately managed accounts. Diversified Financial Management Associates has custody of $60.1M in client assets for 31 clients.
- FidelityFidelity Brokerage Services LLC · Smithfield, RI · $269M82%
- Charles SchwabCharles Schwab & Co., Inc. · San Francisco, CA · $57.4M18%
At year end, Diversified Financial Management Associates’ separately managed accounts were largely in stocks (42%) and funds (30%).
What the accounts hold
- Stocks42%
- Funds30%
- Bonds10%
- Investment grade corporate bonds5%
- State and local bonds3%
- U.S. government and agency bonds2%
- Cash18%
How many clients does Diversified Financial Management Associates have?
Diversified Financial Management Associates has 144 clients and manages $339 million for them, as of March 2026. They include 74 individual clients, 65 high-net-worth individuals, and 5 pension and profit-sharing plans.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 13 March 2026
What services does Diversified Financial Management Associates offer?
Diversified Financial Management Associates provides financial planning, portfolio management for individuals and small businesses, pension consulting, selecting other managers, educational seminars, education planning, estate planning, insurance, and tax planning.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file; Part 2A brochure, Item 4
How much does Diversified Financial Management Associates charge?
Diversified Financial Management Associates charges 0.50%–1.00% a year for its Investment Advisory Services. Each asset band is charged at its own rate. The fee is billed in arrears, is negotiable and has a $5,000 annual minimum.
Which custodians does Diversified Financial Management Associates use?
Diversified Financial Management Associates’ separately managed account assets are held at Fidelity Brokerage Services LLC (Smithfield, RI), with $269M and Charles Schwab & Co., Inc. (San Francisco, CA), with $57.4M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 13 March 2026
How many financial advisors does Diversified Financial Management Associates have?
Diversified Financial Management Associates has 3 investment adviser representatives registered with state securities authorities, out of 5 employees, and 3 perform investment advisory functions. None are registered representatives of a broker-dealer or licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Diversified Financial Management Associates invest in?
At the end of its last fiscal year, Diversified Financial Management Associates’ separately managed accounts held 42% exchange-traded equities, 30% registered funds (mutual funds, ETFs, BDCs), 18% cash and equivalents, 5% investment grade corporate bonds, 3% state and local bonds and 2% U.S. government and agency bonds.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Diversified Financial Management Associates?
Diversified Financial Management Associates’ direct owner is Henry Place (75% or more).
Source: Form ADV Part 1A, Schedules A and B, filed 13 March 2026
How does Diversified Financial Management Associates get paid?
Diversified Financial Management Associates is paid through a percentage of assets under management, hourly charges and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
Is Diversified Financial Management Associates registered with the SEC?
Yes, Diversified Financial Management Associates has been registered with the SEC as an investment adviser since 13 June 2014. Its CRD number is 171813 and its SEC file number is 801-79902.
Source: Form ADV Part 1A, Item 1, filed 13 March 2026; IAPD firm record
How do I contact Diversified Financial Management Associates?
Diversified Financial Management Associates’ main office is at 80 Washington Street, Building E-13, Norwell, MA 02061-1729. Its phone number is 781-792-0440. Its website is dfmwealth.com.