Demars Financial Group provides financial planning, portfolio management for individuals and small businesses, pension consulting, selecting other managers, estate planning, insurance, and tax planning. Financial planning was provided to 11–25 clients last fiscal year.
Demars Financial Group reports 502 clients. They include 333 individual clients, 165 high-net-worth individuals and 4 other clients. Nearly all assets ($374M across 1,246 accounts) are managed with discretion; $180K across 4 accounts are not.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 66% | 24% |
| High-net-worth individuals | 33% | 76% |
| Other | <1% | <1% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 333 | $88.5M | 23.7% | $266K |
| High-net-worth individuals | 165 | $285M | 76.3% | $1.73M |
| Other | 4 | $180K | 0.0% | $45.1K |
| Total | 502 | $374M | 100% | $745K |
- Clients
- 333
- Regulatory AUM
- $88.5M
- AUM share
- 23.7%
- Avg. per client
- $266K
- Clients
- 165
- Regulatory AUM
- $285M
- AUM share
- 76.3%
- Avg. per client
- $1.73M
- Clients
- 4
- Regulatory AUM
- $180K
- AUM share
- 0.0%
- Avg. per client
- $45.1K
Total
- Clients
- 502
- Regulatory AUM
- $374M
- AUM share
- 100%
- Avg. per client
- $745K
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 0
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 11–25
Demars Financial Group charges 0.90%–1.50% a year for its Asset management. The fee is negotiable. The brochure also prices one other service, listed under fee details.
Fee details and sources
Other fees
- Financial Planning
- Negotiable fee of $250 per hour, collected on completion; often waived for asset management clients.
David Demars owns 75% or more of Demars Financial Group. The leadership team of Demars Financial Group includes Chief Compliance Officer David Demars. It has 3 employees.
Leadership
- David DemarsManaging Member/Chief Compliance Officer
Investment adviser representatives
4 representatives listed in the SEC register as of 9 October 2026.
- David Theodore Demars
- Taylor David Demars
- Richard Ryan Kennedy
- Brent Melvin Sears
Staff
- 3 employees
- 3 in advisory functions
- 3 state-registered reps
- 3 broker-dealer reps
- 3 insurance agents
- Owns 75% or more of Demars Financial Group LLC
David Demars
Control person · since February 2015
Demars Financial Group’s regulatory assets grew 1.6× from $227M (March 2021) to $374M (March 2026); clients rose from 432 to 502 and employees fell from 7 to 3.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | Employees | Offices |
|---|---|---|---|---|
| March 2026 | $374M | 502 | 3 | 2 |
| June 2025 | $291M | 461 | 3 | 2 |
| June 2024 | $232M | 436 | 3 | 2 |
| March 2023 | $228M | 451 | 7 | 2 |
| June 2022 | $276M | 493 | 7 | 2 |
| March 2021 | $227M | 432 | 7 | 2 |
Besides its headquarters, Demars Financial Group has 1 office, with 2 listed addresses in Alaska and Washington.
Alaska · 1 listed address
- 805 Frontage RD, Kenai
Washington · 1 listed address
- 420 N Evergreen, Ste 300, Spokane ValleyHQ
Contact and registration details
- Legal name
- Demars Financial Group LLC
- Headquarters
- 420 N Evergreen, Ste 300, Spokane Valley, WA 99216
- Website
- demarsfinancial.com
- Phone
- 509-536-9556
- SEC file
- 801-112885
- Founded
- 1999
- Structure
- Washington LLC
- Fiscal year end
- December
Demars Financial Group uses Fidelity ($243M) as custodian for its separately managed accounts. Demars Financial Group does not have custody of client assets.
- FidelityNational Financial Services LLC · Boston, MA · $243M100%
At year end, Demars Financial Group’s separately managed accounts were mostly in funds (71%) and stocks (27%). Its reported 13F holdings for the quarter ended 30 June 2026 total $361M across 113 positions; the largest are Invesco Exchange Traded FD T (18.3%), Invesco Exchange Traded FD T (13.2%) and iShares TR (11.9%).
What the accounts hold
- Stocks27%
- Exchange-traded equities26%
- Non-exchange-traded equities1%
- Funds71%
- Registered funds67%
- Pooled vehicles4%
- Bonds1%
- Cash1%
Reported 13F holdings
- $361M
- Reported 13F value
- 113
- Positions
- 68.0%
- In the 10 largest
- +18.8%
- Value vs. prior quarter
- Invesco Exchange Traded FD T · S&P500 Quality18.3%
- Invesco Exchange Traded FD T · S&P 500 Top 5013.2%
- iShares TR · Fltg Rate NT ETF11.9%
- iShares TR · S&P 100 ETF7.4%
- Vaneck ETF Trust · IG Floa Rate ETF4.7%
- Berkshire Hathaway Inc. Del · CL B New4.3%
- Nvidia Corporation2.8%
- Apple Inc.2.0%
- Proshares TR · Ultrapro Qqq1.7%
- Bwx Technologies Inc.1.7%
Together, the ten largest are 68.0% of reported value.
How many clients does Demars Financial Group have?
Demars Financial Group has 502 clients and manages $374 million for them, as of March 2026. They include 333 individual clients, 165 high-net-worth individuals and 4 other clients.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 3 March 2026
What services does Demars Financial Group offer?
Demars Financial Group provides financial planning, portfolio management for individuals and small businesses, pension consulting, selecting other managers, estate planning, insurance, and tax planning.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file; Part 2A brochure, Item 4
How much does Demars Financial Group charge?
Demars Financial Group charges 0.90%–1.50% a year for its Asset management. The fee is negotiable.
Source: DEMARS FINANCIAL GROUP LLC FORM ADV PART 2A AND 2B, filed 5 February 2026
Which custodians does Demars Financial Group use?
Demars Financial Group’s separately managed account assets are held at National Financial Services LLC (Boston, MA), with $243M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 3 March 2026
How many financial advisors does Demars Financial Group have?
Demars Financial Group has 3 investment adviser representatives registered with state securities authorities, out of 3 employees, and 3 perform investment advisory functions. 3 employees are registered representatives of a broker-dealer and 3 employees are licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Demars Financial Group invest in?
At the end of its last fiscal year, Demars Financial Group’s separately managed accounts held 67% registered funds (mutual funds, ETFs, BDCs), 26% exchange-traded equities, 4% pooled vehicles (private funds and similar), 1% non-exchange-traded equities, 1% state and local bonds and 1% cash and equivalents.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Demars Financial Group?
Demars Financial Group’s direct owner is David Demars (75% or more).
Source: Form ADV Part 1A, Schedules A and B, filed 3 March 2026
How does Demars Financial Group get paid?
Demars Financial Group is paid through a percentage of assets under management and hourly charges. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact Demars Financial Group?
Demars Financial Group’s main office is at 420 N Evergreen, Ste 300, Spokane Valley, WA 99216. Its phone number is 509-536-9556. Its website is demarsfinancial.com.