Clients
D.A. Davidson & serves 70,118 clients, 18,223 of them high-net-worth individuals. The average client has about $597,000 with the firm, and high-net-worth clients hold 56% of its $41.8 billion in assets.
- Individuals49,912 clients33%
- High-net-worth individuals18,223 clients56%
- Charitable organizations1,098 clients4%
- Corporations and other businesses616 clients3%
- OtherPension and profit-sharing plans, State or municipal government entities2%
Show client breakdownHide client breakdown
| Client type | Clients | Regulatory AUM | Share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 49,912 | $14,015,605,013 | 33.5% | $281K |
| High-net-worth individuals | 18,223 | $23,597,665,968 | 56.4% | $1.29M |
| Pension and profit-sharing plans | 240 | $546,783,883 | 1.3% | $2.28M |
| Charitable organizations | 1,098 | $1,828,763,075 | 4.4% | $1.67M |
| State or municipal government entities | 29 | $390,228,649 | 0.9% | $13.5M |
| Corporations and other businesses | 616 | $1,460,199,111 | 3.5% | $2.37M |
| Total | 70,118 | $41,839,245,699 | 100% | $597K |
- Clients
- 49,912
- Regulatory AUM
- $14,015,605,013
- Share
- 33.5%
- Avg. per client
- $281K
- Clients
- 18,223
- Regulatory AUM
- $23,597,665,968
- Share
- 56.4%
- Avg. per client
- $1.29M
- Clients
- 240
- Regulatory AUM
- $546,783,883
- Share
- 1.3%
- Avg. per client
- $2.28M
- Clients
- 1,098
- Regulatory AUM
- $1,828,763,075
- Share
- 4.4%
- Avg. per client
- $1.67M
- Clients
- 29
- Regulatory AUM
- $390,228,649
- Share
- 0.9%
- Avg. per client
- $13.5M
- Clients
- 616
- Regulatory AUM
- $1,460,199,111
- Share
- 3.5%
- Avg. per client
- $2.37M
Total
- Clients
- 70,118
- Regulatory AUM
- $41,839,245,699
- Share
- 100%
- Avg. per client
- $597K
What it does
D.A. Davidson & provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, pension consulting, selecting other managers, publishing newsletters and educational seminars. It is paid through a percentage of assets, hourly charges and fixed fees.
D.A. Davidson & provided financial planning to 7,000 clients last fiscal year and advises no private funds.
91.5% of assets ($38.30B across 88,458 accounts) are managed with discretion; $3.54B across 3,688 accounts are not. $41.84B sits in a wrap fee program the firm both sponsors and manages. 0% of clients are outside the U.S., and 1,050 clients received advice without assets under management last fiscal year.
What the accounts hold
- Stocks35%
- Funds57%
- Bonds6%
- U.S. government and agency bonds2%
- State and local bonds2%
- Investment grade corporate bonds1%
- High-yield corporate bonds1%
- Cash2%
Custodians
D.A. Davidson &’s client accounts are held mainly at D.A. Davidson &, with 57% of managed assets, and D.A. Davidson Trust Services, with 41%. D.A. Davidson & has custody of $41.57B for 70,269 clients.
- D.A. Davidson &D.A. Davidson & Co. · Great Falls, MT · $23.98B57%
- D.A. Davidson Trust ServicesD.A. Davidson Trust Services, Inc. · Great Falls, MT · $17.30B41%
- All other custodians$551.9M1%
Ownership and leadership
D.A. Davidson Companies owns 75% or more of D.A. Davidson &.
- Owns 75% or more of D.A. Davidson & Co.
D.A. Davidson Companies
Control person · since May 1986
- Owns 25% to 50% of D.A. Davidson Companies
Employee Stock Ownership Plan and Trust
since September 2001
- Owns 25% to 50% of Employee Stock Ownership Plan and Trust
D.A. Davidson Trust Company
since September 2001
Leadership
- Marc Russell DispensePresident, Fixed Income Capital Markets
- Rory Adam McKinneyPresident, Equity Capital Markets
- Michael Joseph PurpuraPresident, Wealth Management, Director
- David Ian WakefieldChief Financial Officer
- Jared C McCubbinSVP, Chief Compliance Officer
- Jacqueline Ann BeauprezSVP, General Counsel
- James Lee CronkPrincipal Operations Officer
- Lawrence Todd MartinezChariman and CEO, D.A. Davidson Companies, Director
Staff
- 990 employees
- 410 in advisory functions
- 650 state-registered reps
- 710 broker-dealer reps
- 350 insurance agents
- 3 soliciting firms
Reported holdings
D.A. Davidson &’s reported 13F holdings total $18.09B across 1,593 positions, and the ten largest make up 28.9% of it.
- $18.09B
- Reported 13F value
- 1,593
- Positions
- 28.9%
- In the 10 largest
- +9.7%
- Value vs. prior quarter
- Vanguard Index Fds · Value ETF6.9%
- Vanguard Index Fds · Growth ETF5.2%
- iShares TR · Core MSCI Total4.2%
- iShares TR · Core US Aggbd ET2.9%
- Apple Inc.2.4%
- Microsoft Corp.1.8%
- iShares TR · Rus 2000 Val ETF1.6%
- Vanguard Tax-managed Fds · Van FTSE Dev Mkt1.4%
- Broadcom Inc.1.4%
- SPDR Series Trust · ST Inter BD ETF1.2%
Together, the ten largest are 28.9% of reported value.
A 13F covers only exchange-traded long positions the firm holds with discretion, so this $18.09B is not its $41.84B in regulatory assets and does not represent any individual client's portfolio.
Fees
D.A. Davidson & is paid through a percentage of assets under management, hourly charges and fixed fees (other than subscription fees).
D.A. Davidson &’s fee rates are not included in this profile. Find its brochure on the SEC’s site.
Offices and registrations
Besides its headquarters, D.A. Davidson & has 100 offices, with 26 listed addresses across 8 states.
Montana · 6 listed addresses
- 8 Third Street North, Great FallsHQ
- 176 Timberwolf Pkwy, Kalispell
- 283 W. Front ST., Missoula
- Hart Albin Building, Billings
- 40 W. 14th ST., Helena
- 1101 E Main ST, Suite 301, Bozeman
Washington · 5 listed addresses
- Columbia Center, 701 5th Avenue, Seattle
- 601 W. Main Ave, Spokane
- 10400 Ne 4th ST., Bellevue
- 151 South Worthen Street, Wenatchee
- 701 5th Avenue, Seattle
California · 4 listed addresses
- Opus Plaza 1, Carlsbad
- 301 N. Lake, Pasadena
- 697 E. Foothill Boulevard, Suite D, Claremont
- 2901 Douglas BLVD., Roseville
Oregon · 4 listed addresses
- 360 SW Bond Street, Bend
- 3210 Hillcrest Park Drive, Medford
- Two Centerpointe Drive, Lake Oswego
- 1495 NW Garden Valley, Roseburg
Idaho · 3 listed addresses
- 101 S. Capitol BLVD., Boise
- 608 Northwest Boulevard, Coeur D' Alene
- 805 Pine Street, Sandpoint
Nebraska · 2 listed addresses
- 450 Regency Parkway, Omaha
- 115 Canopy Street, Lincoln
Colorado · 1 listed address
- 121 S Tejon ST, Suite 1109, Colorado Springs
Utah · 1 listed address
- 95 S State ST, Salt Lake City
Registration details
- Legal name
- D.A. Davidson & Co.
- Headquarters
- 8 Third Street North, Great Falls, MT 59401
- Phone
- 406-727-4200
- Website
- www.dadavidson.com
- SEC file
- 801-45761
- Structure
- Montana corporation
- Fiscal year end
- September
This directory does not report disciplinary history, for any firm or individual, in either direction. The SEC publishes the complete record, including any disciplinary events, and it is the authoritative place to check one. See this firm's record on adviserinfo.sec.gov
Common questions
How many clients does D.A. Davidson & have?
D.A. Davidson & has 70,118 clients and manages $41.8 billion for them, as of July 2026. They include 49,912 other individuals, 18,223 high-net-worth individuals and 1,098 charitable organizations.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 30 July 2026
What services does D.A. Davidson & offer?
D.A. Davidson & provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, pension consulting, selecting other managers, publishing newsletters and educational seminars.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
Which custodians does D.A. Davidson & use?
D.A. Davidson &’s separately managed account assets are held at D.A. Davidson & Co. (Great Falls, MT), with $23,984,210,569 and D.A. Davidson Trust Services, Inc. (Great Falls, MT), with $17,303,152,250. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 30 July 2026
How many financial advisors does D.A. Davidson & have?
D.A. Davidson & has 650 investment adviser representatives registered with state securities authorities, out of 990 employees, and 410 perform investment advisory functions. 710 are registered representatives of a broker-dealer and 350 are licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does D.A. Davidson & invest in?
At the end of its last fiscal year, D.A. Davidson &’s separately managed accounts held 57% registered funds (mutual funds, ETFs, BDCs), 35% exchange-traded equities, 2% U.S. government and agency bonds, 2% state and local bonds, 2% cash and equivalents, 1% investment grade corporate bonds and 1% high-yield corporate bonds. It advises no private funds of its own.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns D.A. Davidson &?
D.A. Davidson & is owned through a chain of holding companies by D.A. Davidson Trust Company. Its direct owner is D.A. Davidson Companies (75% or more).
Source: Form ADV Part 1A, Schedules A and B, filed 30 July 2026
How does D.A. Davidson & get paid?
D.A. Davidson & is paid through a percentage of assets under management, hourly charges and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file