CX Institutional provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, and pension consulting. Financial planning was provided to 4,000 clients last fiscal year.
CX Institutional reports 4,560 clients. They include 2,997 individual clients, 1,556 high-net-worth individuals and 7 charitable organizations. Of its assets, 100.0% ($4.46B across 13,723 accounts) are managed with discretion. It advised 3 clients without assets under management last fiscal year.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 66% | 21% |
| High-net-worth individuals | 34% | 74% |
| Charitable organizations | <1% | <1% |
| Insurance companies | Fewer than 5 | <1% |
| Corporations and other businesses | Fewer than 5 | 3% |
Client shares use reported counts. Client types without a reported count are excluded from that total.
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 2,997 | $950M | 21.3% | $317K |
| High-net-worth individuals | 1,556 | $3.32B | 74.5% | $2.14M |
| Charitable organizations | 7 | $32.8M | 0.7% | $4.69M |
| Insurance companies | Fewer than 5 | $4.46M | 0.1% | — |
| Corporations and other businesses | Fewer than 5 | $154M | 3.4% | — |
| Total | 4,560 | $4.46B | 100% | — |
- Clients
- 2,997
- Regulatory AUM
- $950M
- AUM share
- 21.3%
- Avg. per client
- $317K
- Clients
- 1,556
- Regulatory AUM
- $3.32B
- AUM share
- 74.5%
- Avg. per client
- $2.14M
- Clients
- 7
- Regulatory AUM
- $32.8M
- AUM share
- 0.7%
- Avg. per client
- $4.69M
- Clients
- Fewer than 5
- Regulatory AUM
- $4.46M
- AUM share
- 0.1%
- Avg. per client
- —
- Clients
- Fewer than 5
- Regulatory AUM
- $154M
- AUM share
- 3.4%
- Avg. per client
- —
Total
- Clients
- 4,560
- Regulatory AUM
- $4.46B
- AUM share
- 100%
- Avg. per client
- —
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 3
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 4000
CX Institutional charges up to 2.00% for its Asset Management Fees. The brochure does not state whether the rate is annual. The fee is billed in arrears and is negotiable. The brochure also prices one other service, listed under fee details.
Fee details and sources
Other fees
- Financial Planning and Consulting
- Financial planning clients pay a retainer of 50% of the estimated fee in advance; the first-year fee is $6,250, and later annual fees at the Management Level have a $3,125 minimum.
Credent Holdings, LLC owns 75% or more of CX Institutional. David Hefty is CEO; the leadership team includes President Stacy Hefty, Chief Investment Officer Edison Byzyka and Chief Operating Officer Matthew Hendrickson. It has 130 employees, 73 of them in advisory roles.
Leadership
- David HeftyChief Executive Officer
- Stacy HeftyPresident
- Christina NorthChief Financial Officer
- Matthew HendricksonChief Operating Officer
- Kyle OstingChief Compliance Officer, General Counsel
- Edison ByzykaChief Investment Officer
- Albert HicksDirector
- Thomas KehoeManaging Director, Wealth Manager
Investment adviser representatives
80 representatives listed in the SEC register as of 9 October 2026.
- Nelson Battle Arrington III
- Timothy Patrick Atkinson
- Chad Andrew Baxter
- Gregory James Betlach
- Christopher W Bredeson
- Edison Byzyka
- Laura Chinander
- Owen George Crabtree
- Joseph Michael D'Amico II
- Nicholas Andrew D'Andrea
- Brian Christopher Davis
- Tanner David Echenoz
- Joshua Benjamin Feld
- Layton David Ginder
- Travis Scott Glassley
- Marques Delmar Glaze
- Adam Christian Gottschalk
- Braeden Michael Hall
- David Wayne Hefty
- Stacy Elaine Hefty
- Jared Thomas Herndon
- Erik Martin Herstad
- Terry John Hirsch
- Austin Lee Houle
- Ross Michael Hutton
- Steve Indiveri
- Susan Gay Isaacson
- Sally Byrd Jilek
- Albert Duncan Kaufman
- Thomas Dennis Kehoe JR
- Rebecca Mary Kindig
- Sydney Kissel
- Thomas Andrew Knippa
- Laken Lamar Lewis
- Christopher Joel Lipper
- Douglas Edward Lockwood MR
- Joel Jeffrey Macyauski
- Cameron Joseph Magoon
- Kentrina Genea Mapes
- Diedre Matheny
- Andrew Lee Mayer
- Brady McBride
- Scott McCandless
- Nicholas Richard Thomas McKinley
- Brad William Michels
- Wade Christian Miller
- William Avery Mitchell III
- Brian David Neal
- Kent Carl Newhart
- Alisha Marie Norris
- Erin Nichole Palmer
- Michael Joseph Pepin
- Anthony Joseph Picerni JR
- Christopher Michael Pollack
- Bo Zachary Potter
- James Pearce Priebe
- Aubrey Hyde Ramey
- Matthew David Redmond
- Paul David Reile
- Brian Alexander Remson
- Andrew Michael Renninger
- Tyler Rickert
- John Steven Ruzza
- Lucille Elinor Satterwhite
- Blake Von Scheer
- David John Scott
- Cristina Gabriela Siles
- Eli Thomas Smith
- Sarah Ann Southworth
- Adam Barrett Spence
- Daniel Edward Steichen
- Tanner Stepp
- William W Ternet
- Heston Major Terzo
- Dustin James Tirpak
- Elizabeth Tulloch
- Jacob Jeffrey Walker
- David William Wellsand
- Thomas Patrick Williams
- Gabriel Wyatt
Staff
- 130 employees
- 73 in advisory functions
- 73 state-registered reps
- Owns 75% or more of CX Institutional, LLC
Credent Holdings, LLC
Control person · since May 2024
- Owns 25% to 50% of CX Institutional, LLC
Hefty Wealth Partners
Control person · since April 2018
- Owns 25% to 50% of Hefty Wealth Partners
David W. Hefty Living Trust Uta Dated December 6, 2011
Control person · since March 2018
David Hefty
Trustee · Control person · since December 2011
- Owns 25% to 50% of Hefty Wealth Partners
Stacy E. Hefty Living Trust Uta Dated December 6, 2011
Control person · since April 2018
Stacy Hefty
Trustee · Control person · since December 2011
CX Institutional’s regulatory assets grew 3.8× from $1.17B (May 2021) to $4.46B (March 2026); clients rose from 1,599 to 4,560 and employees from 46 to 130. Between 2018 and 2026, 6 advisory firms joined it. The largest by last filed assets were Personal Wealth Partners ($631M, October 2022) and TFG Advisers (TFG Advisors) ($423M, July 2025). The most recent was V. M. Manning & Co. (V.M. Manning & Co.), in July 2026.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | Employees | Offices |
|---|---|---|---|---|
| March 2026 | $4.46B | 4,560 | 130 | 16 |
| June 2025 | $3.34B | 3,430 | 92 | 12 |
| June 2024 | $2.39B | 2,709 | 85 | 9 |
| May 2023 | $2.22B | 2,809 | 89 | 10 |
| July 2022 | $1.83B | 2,531 | 79 | 6 |
| May 2021 | $1.17B | 1,599 | 46 | 4 |
Firms that joined
20261 joined
- V. M. Manning & Co. (V.M. Manning & Co.)Last filed AUM $115M
20251 joined
- TFG Advisers (TFG Advisors)Last filed AUM $423M
20241 joined
- Clarify Wealth ManagementLast filed AUM $410M
20231 joined
- Euclid Investment AdvisoryLast filed AUM $70M
20221 joined
- Personal Wealth PartnersLast filed AUM $631M
20181 joined
- Oak Point Wealth ManagementNo filed AUM
Firms whose SEC withdrawal reports a sale to this firm, and deals reported in the press. Teams that moved without selling a registered firm may not appear.
Besides its headquarters, CX Institutional has 15 offices (1 private residence, listed without an address), with 15 listed addresses across 8 states.
Michigan · 3 listed addresses
- 3121 University DR., Auburn Hills
- 900 Victors Way, Ann Arbor
- 8075 Creekside Drive, Portage
Texas · 3 listed addresses
- 15150 Badger Ranch BLVD., Suite 203, Woodway
- 7500 Dallas Parkway, Suite 475, Plano
- 320 S. Polk Street, Amarillo
Indiana · 2 listed addresses
- 200 East 7th Street, AuburnHQ
- 2925 Union Street, Lafayette
Ohio · 2 listed addresses
- 4555 Lake Forest DR, Blue Ash
- 4449 Easton Way, Columbus
Oklahoma · 2 listed addresses
- 5700 NW 130th Street, Oklahoma City
- 8801 South Yale Ave., Tulsa
Kentucky · 1 listed address
- 4350 Brownsboro Road, Louisville
Minnesota · 1 listed address
- 7900 International Drive, Bloomington
Wisconsin · 1 listed address
- 111 W Walnut Street, River Falls
Other business names
CX Institutional has reported 1 other business name to the SEC.
- Credent Wealth Management
Contact and registration details
- Legal name
- CX Institutional, LLC
- Headquarters
- 200 East 7th Street, Auburn, IN 46706
- Website
- credentwealth.com
- Phone
- 260-927-1830
- SEC file
- 801-112742
- Structure
- Delaware LLC
- Fiscal year end
- December
CX Institutional uses Charles Schwab ($4.19B) as custodian for its separately managed accounts. CX Institutional has custody of $457M in client assets for 590 clients.
- Charles SchwabCharles Schwab & Co., Inc. · Westlake, TX · $4.19B100%
At year end, CX Institutional’s separately managed accounts were mostly in funds (50%) and stocks (33%). Its reported 13F holdings for the quarter ended 30 June 2026 total $3.46M across 1,568 positions; the largest are iShares Etfs/usa (5.4%), iShares Etfs/usa (2.4%) and iShares Etfs/usa (2.1%).
What the accounts hold
- Stocks33%
- Funds50%
- Bonds1%
- Cash3%
- Other13%
- Structured notes and annuities13%
Reported 13F holdings
- $3.46M
- Reported 13F value
- 1,568
- Positions
- 22.2%
- In the 10 largest
- +5.7%
- Value vs. prior quarter
- iShares Etfs/usa · Etp5.4%
- iShares Etfs/usa · Etp2.4%
- iShares Etfs/usa · Etp2.1%
- Apple Inc.2.0%
- Nvidia Corp.1.8%
- Vanguard Etf/usa · Etp1.8%
- State Street Etf/usa · Etp1.8%
- State Street Etf/usa · Etp1.8%
- Vanguard Etf/usa · Etp1.6%
- State Street Etf/usa · Etp1.6%
Together, the ten largest are 22.2% of reported value.
How many clients does CX Institutional have?
CX Institutional has 4,560 clients and manages $4.46 billion for them, as of March 2026. They include 2,997 individual clients, 1,556 high-net-worth individuals and 7 charitable organizations.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 28 March 2026
What services does CX Institutional offer?
CX Institutional provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, and pension consulting.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
How much does CX Institutional charge?
CX Institutional charges up to 2.00% for its Asset Management Fees. The brochure does not state whether the rate is annual. The fee is billed in arrears and is negotiable.
Source: ADV PART 2A, filed 27 March 2026
Which custodians does CX Institutional use?
CX Institutional’s separately managed account assets are held at Charles Schwab & Co., Inc. (Westlake, TX), with $4.19B. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 28 March 2026
How many financial advisors does CX Institutional have?
CX Institutional has 73 investment adviser representatives registered with state securities authorities, out of 130 employees, and 73 perform investment advisory functions. None are registered representatives of a broker-dealer or licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does CX Institutional invest in?
At the end of its last fiscal year, CX Institutional’s separately managed accounts held 50% registered funds (mutual funds, ETFs, BDCs), 33% exchange-traded equities, 13% other, 3% cash and equivalents and 1% U.S. government and agency bonds. The 13% other category is described as: Structured Notes and Annuities.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns CX Institutional?
CX Institutional’s direct owners are Hefty Wealth Partners (25% to 50%) and Credent Holdings, LLC (75% or more).
Source: Form ADV Part 1A, Schedules A and B, filed 28 March 2026
How does CX Institutional get paid?
CX Institutional is paid through a percentage of assets under management and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
Is CX Institutional registered with the SEC?
Yes, CX Institutional has been registered with the SEC as an investment adviser since 1 March 2018. Its CRD number is 292627 and its SEC file number is 801-112742.
Source: Form ADV Part 1A, Item 1, filed 28 March 2026; IAPD firm record
How do I contact CX Institutional?
CX Institutional’s main office is at 200 East 7th Street, Auburn, IN 46706. Its phone number is 260-927-1830. Its website is credentwealth.com.