Crumly and Associates provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, and selecting other managers. Financial planning was provided to 601 clients last fiscal year.
Crumly and Associates reports 679 clients. They include 434 individual clients, 139 high-net-worth individuals, and 58 pension and profit-sharing plans. Of its assets, 66.1% ($780M across 1,533 accounts) are managed with discretion; $400M across 158 accounts are not. Of its clients, 2% are outside the U.S. It advised 198 clients without assets under management last fiscal year.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 64% | 16% |
| High-net-worth individuals | 20% | 35% |
| Pension and profit-sharing plans | 9% | 33% |
| Charitable organizations | <1% | <1% |
| Corporations and other businesses | 6% | 16% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 434 | $186M | 15.7% | $428K |
| High-net-worth individuals | 139 | $418M | 35.4% | $3.01M |
| Pension and profit-sharing plans | 58 | $387M | 32.8% | $6.68M |
| Charitable organizations | 6 | $3.77M | 0.3% | $628K |
| Corporations and other businesses | 42 | $185M | 15.7% | $4.4M |
| Total | 679 | $1.18B | 100% | $1.74M |
- Clients
- 434
- Regulatory AUM
- $186M
- AUM share
- 15.7%
- Avg. per client
- $428K
- Clients
- 139
- Regulatory AUM
- $418M
- AUM share
- 35.4%
- Avg. per client
- $3.01M
- Clients
- 58
- Regulatory AUM
- $387M
- AUM share
- 32.8%
- Avg. per client
- $6.68M
- Clients
- 6
- Regulatory AUM
- $3.77M
- AUM share
- 0.3%
- Avg. per client
- $628K
- Clients
- 42
- Regulatory AUM
- $185M
- AUM share
- 15.7%
- Avg. per client
- $4.4M
Total
- Clients
- 679
- Regulatory AUM
- $1.18B
- AUM share
- 100%
- Avg. per client
- $1.74M
- Clients outside the U.S.
- 2%
- Clients advised without assets under management last fiscal year
- 198
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 601
Crumly and Associates charges 0.40%–1.40% a year for its Portfolio management services. The fee is billed in advance, is negotiable and requires an account of at least $100,000. The brochure also prices 2 other services, listed under fee details.
Fee details and sources
Other fees
- Financial planning
- Financial planning is billed hourly at $50 (clerical work) or $300 (adviser work), or as a fixed fee typically from $1,000 to $7,000.
- Retirement plan services
- Retirement plan services are charged annually from 0.03% to 1.00%, quarterly in arrears, or as a flat fee of $2,500 to $100,000 a year.
Kevin Crumly owns 50% to 75% of Crumly and Associates. Scott Norris is CEO; the leadership team includes President Erin Crumly, Chief Investment Officer Kevin Crumly and Chief Compliance Officer Bridget Johnson. It has 12 employees, 6 of them in advisory roles.
Leadership
- Scott NorrisChief Executive Officer and Wealth Advisor
- Erin CrumlyPresident and Wealth Advisor
- Bridget JohnsonChief Compliance Officer
- Kevin CrumlyChairman of the Board, Chief Investment Officer and Wealth Advisor
- David CrumlySecretary and Treasurer
- Todd GreenShareholder
- Ward CantrallWealth Advisor
- Colleen GotsisShareholder
Investment adviser representatives
6 representatives listed in the SEC register as of 9 October 2026.
- Ward Douglas Cantrall JR.
- Erin Michelle Crumly
- Kevin Wayne Crumly
- Ryan Timothy Davlin
- Timothy Steven Nash
- Scott Michael Norris
Staff
- 12 employees
- 6 in advisory functions
- 6 state-registered reps
- 6 insurance agents
- Owns 50% to 75% of Crumly and Associates, Incorporated
Kevin Crumly
Control person · since January 2011
- Owns 10% to 25% of Crumly and Associates, Incorporated
Scott Norris
Control person · since January 2018
- Owns 10% to 25% of Crumly and Associates, Incorporated
Todd Green
Control person · since June 2022
- Owns 5% to 10% of Crumly and Associates, Incorporated
Erin Crumly
Control person · since January 2022
- Owns 5% to 10% of Crumly and Associates, Incorporated
David Crumly
Control person · since January 2022
- Owns 5% to 10% of Crumly and Associates, Incorporated
Ward Cantrall
Control person · since January 2025
- Owns 5% to 10% of Crumly and Associates, Incorporated
Colleen Gotsis
since January 2025
Crumly and Associates’ regulatory assets grew 4.5× from $264M (May 2021) to $1.18B (June 2026); clients rose from 348 to 679 and employees from 8 to 12.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | Employees | Offices |
|---|---|---|---|---|
| June 2026 | $1.18B | 679 | 12 | 2 |
| July 2025 | $970M | 613 | 11 | 2 |
| April 2024 | $841M | 565 | 9 | 2 |
| March 2023 | $666M | 493 | 7 | 2 |
| July 2022 | $532M | 430 | 7 | 2 |
| May 2021 | $264M | 348 | 8 | 1 |
Besides its headquarters, Crumly and Associates has 1 office, with 2 listed addresses in Florida and Illinois.
Florida · 1 listed address
- 2400 Tamiami Trail N, Naples
Illinois · 1 listed address
- 1200 Centre West Drive, SpringfieldHQ
Other business names
Crumly and Associates has reported 1 other business name to the SEC.
- Troxell Financial
Contact and registration details
- Legal name
- Crumly and Associates, Incorporated
- Headquarters
- 1200 Centre West Drive, Springfield, IL 62704
- Website
- Not reported
- Phone
- 217-321-3210
- SEC file
- 801-81175
- Structure
- Illinois corporation
- Fiscal year end
- December
Crumly and Associates uses Charles Schwab ($891M, 82%) and Matrix Trust ($195M, 18%) as custodians for its separately managed accounts. Crumly and Associates has custody of $26.5M in client assets for 6 clients.
- Charles SchwabCharles Schwab & Co., Inc. · Westlake, TX · $891M82%
- Matrix TrustMatrix Trust Co. · Denver, CO · $195M18%
At year end, Crumly and Associates’ separately managed accounts were largely in funds (47%) and stocks (41%). Its reported 13F holdings for the quarter ended 30 June 2026 total $522M across 196 positions; the largest are iShares TR (5.6%), First TR Exchange Traded FD (5.0%) and J P Morgan Exchange Traded F (4.7%).
What the accounts hold
- Stocks41%
- Exchange-traded equities40%
- Non-exchange-traded equities1%
- Funds47%
- Registered funds46%
- Pooled vehicles1%
- Bonds9%
- State and local bonds7%
- U.S. government and agency bonds1%
- Investment grade corporate bonds1%
- Cash5%
Reported 13F holdings
- $522M
- Reported 13F value
- 196
- Positions
- 38.5%
- In the 10 largest
- +9.7%
- Value vs. prior quarter
- iShares TR · Hdg MSCI Eafe5.6%
- First TR Exchange Traded FD · Risng Divd Achiv5.0%
- J P Morgan Exchange Traded F · Active Growth4.7%
- ETF Ser Solutions · Distillate US4.3%
- ETF Ser Solutions · Distillate Intnl4.0%
- First TR Exchange Traded FD · Smid Risng ETF3.9%
- First TR Exch Trd Alphdx FD · India Nfty50 Eqw3.0%
- Tidal Trust II · Hilt Smal MI ETF2.7%
- Janus Detroit Str TR · Hendrson Aaa CL2.7%
- Pgim ETF TR · Shrt Dur Hgh Yld2.6%
Together, the ten largest are 38.5% of reported value.
How many clients does Crumly and Associates have?
Crumly and Associates has 679 clients and manages $1.18 billion for them, as of June 2026. They include 434 individual clients, 139 high-net-worth individuals, and 58 pension and profit-sharing plans.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 10 June 2026
What services does Crumly and Associates offer?
Crumly and Associates provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, and selecting other managers.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
How much does Crumly and Associates charge?
Crumly and Associates charges 0.40%–1.40% a year for its Portfolio management services. The fee is billed in advance, is negotiable and requires an account of at least $100,000.
Source: 03 05 2026 TFA FORM ADV PART 2A AND 2B FINAL, filed 5 March 2026
Which custodians does Crumly and Associates use?
Crumly and Associates’ separately managed account assets are held at Charles Schwab & Co., Inc. (Westlake, TX), with $891M and Matrix Trust Co. (Denver, CO), with $195M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 10 June 2026
How many financial advisors does Crumly and Associates have?
Crumly and Associates has 6 investment adviser representatives registered with state securities authorities, out of 12 employees, and 6 perform investment advisory functions. 0 employees are registered representatives of a broker-dealer and 6 employees are licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Crumly and Associates invest in?
At the end of its last fiscal year, Crumly and Associates’ separately managed accounts held 46% registered funds (mutual funds, ETFs, BDCs), 40% exchange-traded equities, 7% state and local bonds, 5% cash and equivalents, 1% non-exchange-traded equities, 1% U.S. government and agency bonds, 1% investment grade corporate bonds and 1% pooled vehicles (private funds and similar).
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Does Crumly and Associates have a minimum investment?
Yes, Crumly and Associates’ minimum account size for its Portfolio management services is $100K.
Source: 03 05 2026 TFA FORM ADV PART 2A AND 2B FINAL, filed 5 March 2026
Who owns Crumly and Associates?
Crumly and Associates’ direct owners are Kevin Crumly (50% to 75%), Scott Norris (10% to 25%), Erin Crumly (5% to 10%), David Crumly (5% to 10%), Todd Green (10% to 25%), Ward Cantrall (5% to 10%) and Colleen Gotsis (5% to 10%).
Source: Form ADV Part 1A, Schedules A and B, filed 10 June 2026
How does Crumly and Associates get paid?
Crumly and Associates is paid through a percentage of assets under management, hourly charges and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
Is Crumly and Associates registered with the SEC?
Yes, Crumly and Associates has been registered with the SEC as an investment adviser since 24 March 2015. Its CRD number is 168998 and its SEC file number is 801-81175.
Source: Form ADV Part 1A, Item 1, filed 10 June 2026; IAPD firm record
How do I contact Crumly and Associates?
Crumly and Associates’ main office is at 1200 Centre West Drive, Springfield, IL 62704. Its phone number is 217-321-3210.