Croak Asset Management provides financial planning, portfolio management for individuals and small businesses, pension consulting, and selecting other managers. Financial planning was provided to 251–500 clients last fiscal year.
Croak Asset Management reports 784 clients. They include 690 individual clients, 90 high-net-worth individuals and 3 charitable organizations. Nearly all assets ($364M across 2,072 accounts) are managed with discretion; $170K across 7 accounts are not. A wrap fee program the firm both sponsors and manages holds $316M.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 88% | 47% |
| High-net-worth individuals | 11% | 48% |
| Charitable organizations | <1% | 3% |
| Corporations and other businesses | <1% | 3% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 690 | $171M | 47.0% | $248K |
| High-net-worth individuals | 90 | $173M | 47.6% | $1.92M |
| Charitable organizations | Fewer than 5 | $10.5M | 2.9% | $3.51M |
| Corporations and other businesses | Fewer than 5 | $9.4M | 2.6% | $9.4M |
| Total | 784 | $364M | 100% | — |
- Clients
- 690
- Regulatory AUM
- $171M
- AUM share
- 47.0%
- Avg. per client
- $248K
- Clients
- 90
- Regulatory AUM
- $173M
- AUM share
- 47.6%
- Avg. per client
- $1.92M
- Clients
- Fewer than 5
- Regulatory AUM
- $10.5M
- AUM share
- 2.9%
- Avg. per client
- $3.51M
- Clients
- Fewer than 5
- Regulatory AUM
- $9.4M
- AUM share
- 2.6%
- Avg. per client
- $9.4M
Total
- Clients
- 784
- Regulatory AUM
- $364M
- AUM share
- 100%
- Avg. per client
- —
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 0
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 251–500
Croak Asset Management charges 0.95%–1.35% a year for its Portfolio Management Services. Each asset band is charged at its own rate. The fee is billed in advance and is negotiable. The brochure also prices 3 other services, listed under fee details.
| Asset band | Annual rate |
|---|---|
| $0–$100K | 1.35% |
| $100K–$250K | 1.25% |
| $250K–$500K | 1.15% |
| $500K–$1M | 1.05% |
| $1M and above | 0.95% |
Fee details and sources
Other fees
- 1031 Planning and DST investments
- Fixed fee of up to 4% of the value of the investment for 1031 exchange planning into Delaware Statutory Trust investments, negotiable.
- Financial Planning and Consulting hourly fee
- Hourly fee of up to $300 for financial planning or single-subject consulting, negotiable.
- Financial Planning fixed fee
- Fixed fee generally ranging from $250 to $10,000, negotiable depending on complexity and scope.
Croak Capital, LLC owns 75% or more of Croak Asset Management and is in turn owned by Timothy Croak (50–75%) and Eric Croak (50–75%). The leadership team of Croak Asset Management includes Chief Compliance Officer Eric Croak. It has 6 employees.
Leadership
- Eric CroakManaging Member / Chief Compliance Officer
- Timothy CroakManaging Member
Investment adviser representatives
7 representatives listed in the SEC register as of 9 October 2026.
- James E. Burnor
- Jason Connell
- Eric Timothy Croak
- Timothy Robert Croak
- Jeremy Alan Hartle
- Connor M. Hutchison
- Frances Kraus
Staff
- 6 employees
- 6 in advisory functions
- 6 state-registered reps
- 1 broker-dealer rep
- 4 insurance agents
- 1 soliciting firm
- Owns 75% or more of Croak Asset Management, LLC
Croak Capital, LLC
Control person · since September 2023
- Owns 50% to 75% of Croak Capital, LLC
Timothy Croak
Control person · since September 2023
- Owns 50% to 75% of Croak Capital, LLC
Eric Croak
Control person · since September 2023
Croak Asset Management’s regulatory assets grew 2.5× from $143M (July 2023) to $364M (April 2026); clients fell from 971 to 784 and employees rose from 4 to 6.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | Employees | Offices |
|---|---|---|---|---|
| April 2026 | $364M | 784 | 6 | 1 |
| March 2025 | $300M | 824 | 6 | 1 |
| March 2024 | $213M | 801 | 7 | 1 |
| July 2023 | $143M | 971 | 4 | 1 |
Besides its headquarters, Croak Asset Management has 0 offices, with 1 listed address in Ohio.
Ohio · 1 listed address
- 432 N Superior St., ToledoHQ
Contact and registration details
- Legal name
- Croak Asset Management, LLC
- Headquarters
- 432 N Superior St., Toledo, OH 43604
- Website
- camtoledo.com
- Phone
- 419-464-7000
- @croakcapital
- SEC file
- 801-126464
- Structure
- Ohio LLC
- Fiscal year end
- December
Croak Asset Management uses Charles Schwab ($335M) as custodian for its separately managed accounts. Croak Asset Management does not have custody of client assets.
- Charles SchwabCharles Schwab & Co., Inc. · San Francisco, CA · $335M100%
At year end, Croak Asset Management’s separately managed accounts were mostly in funds (76%) and stocks (10%).
What the accounts hold
- Stocks10%
- Funds76%
- Registered funds75%
- Pooled vehicles1%
- Bonds10%
- U.S. government and agency bonds3%
- State and local bonds3%
- Investment grade corporate bonds2%
- High-yield corporate bonds2%
- Cash3%
- Other1%
- Derivatives1%
How many clients does Croak Asset Management have?
Croak Asset Management has 784 clients and manages $364 million for them, as of April 2026. They include 690 individual clients, 90 high-net-worth individuals and 3 charitable organizations.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 23 April 2026
What services does Croak Asset Management offer?
Croak Asset Management provides financial planning, portfolio management for individuals and small businesses, pension consulting, and selecting other managers.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
How much does Croak Asset Management charge?
Croak Asset Management charges 0.95%–1.35% a year for its Portfolio Management Services. Each asset band is charged at its own rate. The fee is billed in advance and is negotiable.
Source: CROAK ASSET MANAGEMENT ADV PART 2A, filed 23 April 2026
Which custodians does Croak Asset Management use?
Croak Asset Management’s separately managed account assets are held at Charles Schwab & Co., Inc. (San Francisco, CA), with $335M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 23 April 2026
How many financial advisors does Croak Asset Management have?
Croak Asset Management has 6 investment adviser representatives registered with state securities authorities, out of 6 employees, and 6 perform investment advisory functions. 1 employee is a registered representative of a broker-dealer and 4 employees are licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Croak Asset Management invest in?
At the end of its last fiscal year, Croak Asset Management’s separately managed accounts held 75% registered funds (mutual funds, ETFs, BDCs), 10% exchange-traded equities, 3% U.S. government and agency bonds, 3% state and local bonds, 3% cash and equivalents, 2% investment grade corporate bonds, 2% high-yield corporate bonds, 1% derivatives and 1% pooled vehicles (private funds and similar).
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Croak Asset Management?
Croak Asset Management is owned through a holding company by Timothy and Eric Croak. Its direct owner is Croak Capital, LLC (75% or more).
Source: Form ADV Part 1A, Schedules A and B, filed 23 April 2026
How does Croak Asset Management get paid?
Croak Asset Management is paid through a percentage of assets under management, hourly charges, fixed fees and other compensation. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact Croak Asset Management?
Croak Asset Management’s main office is at 432 N Superior St., Toledo, OH 43604. Its phone number is 419-464-7000. Its website is camtoledo.com.