Skip to content

Crescent Grove Advisors

Wealth managementRIA

Lake Forest, ILCRD 170912Updated

Crescent Grove Advisors is an investment adviser based in Lake Forest, IL, registered with the SEC since 2014. It provides financial planning and investment management. Its clients include high-net-worth individuals, charitable organizations and other clients. Its regulatory assets under management total $5.5 billion, as filed on 26 March 2026.

382
Clients
$15.8M
AUM per individual client
14
Advisory staff
3
Offices
0.10–1.25%
Annual fee

From Form ADV filed 26 March 2026SEC record

Services and clients

Crescent Grove Advisors provides financial planning, portfolio management for individuals and small businesses, and portfolio management for institutions. Financial planning was provided to 251–500 clients last fiscal year.

Crescent Grove Advisors reports 382 clients. They include 290 high-net-worth individuals, 35 individual clients and 33 other clients. Of its assets, 99.2% ($5.46B across 378 accounts) are managed with discretion; $45.4M across 4 accounts are not. It advised 8 clients without assets under management last fiscal year.

Clients and assets by client type
Clients382 clients
Assets$5.5B
Share of clients and assets by client type
Client typeClientsAssets
Individuals (other than HNW)9%<1%
High-net-worth individuals76%93%
Charitable organizations5%3%
Corporations and other businesses1%2%
Other9%2%
Client breakdown and activity details
Individuals (other than HNW)
Clients
35
Regulatory AUM
$30.3M
AUM share
0.5%
Avg. per client
$865K
High-net-worth individuals
Clients
290
Regulatory AUM
$5.11B
AUM share
92.9%
Avg. per client
$17.6M
Charitable organizations
Clients
19
Regulatory AUM
$176M
AUM share
3.2%
Avg. per client
$9.27M
Corporations and other businesses
Clients
5
Regulatory AUM
$91.3M
AUM share
1.7%
Avg. per client
$18.3M
Other
Clients
33
Regulatory AUM
$92.9M
AUM share
1.7%
Avg. per client
$2.81M

Total

Clients
382
Regulatory AUM
$5.5B
AUM share
100%
Avg. per client
$14.4M
Clients outside the U.S.
0%
Clients advised without assets under management last fiscal year
8
Private funds advised
0
Financial planning clients last fiscal year
251–500

Crescent Grove Advisors fees and minimums

Crescent Grove Advisors charges 0.10%–1.25% a year for its Investment Management Fees. The fee is billed in arrears and is negotiable. The brochure also prices one other service, listed under fee details.

Fee details and sources

Other fees

Financial Planning and Consulting
Financial planning and consulting is a negotiable fixed annual fee, typically $3,000 to $150,000 a year, charged quarterly in advance.

Who owns Crescent Grove Advisors

Crescent Grove Holdings, LLC owns 75% or more of Crescent Grove Advisors. The leadership team of Crescent Grove Advisors includes Chief Investment Officer David Keevins, Chief Operating Officer Elizabeth Watkins and Chief Financial Officer Nicholas Kochanski. It has 34 employees, 14 of them in advisory roles.

Leadership

Investment adviser representatives

21 representatives listed in the SEC register as of 9 October 2026.

Staff

  • 34 employees
  • 14 in advisory functions
  • 17 state-registered reps
  • 3 insurance agents
Ownership chain
Crescent Grove Advisors, LLC· the adviser
  • Crescent Grove Holdings, LLC

    Control person · since June 2015

    Owns 75% or more of Crescent Grove Advisors, LLC
    • Gregg George

      Founder, chief legal officer and managing director · Control person · since April 2015

    • Nicholas Kochanski

      Founder, chief financial officer and managing director · Control person · since April 2015

    • David Keevins

      Founder, chief investment officer and managing director · Control person · since April 2015

Growth and acquisitions

Crescent Grove Advisors’ regulatory assets grew from $3.7B (March 2021) to $5.5B (March 2026); clients rose from 274 to 382 and employees from 29 to 34.

By annual filing
Measure
Figures from each annual filing
Crescent Grove Advisors figures from each annual Form ADV filing
FiledRegulatory AUMClientsEmployeesOffices
March 2026$5.5B382343
July 2025$5B381343
March 2024$4.46B359343
July 2023$3.91B350323
March 2022$4.35B330313
March 2021$3.7B274293

Offices and registration details

Besides its headquarters, Crescent Grove Advisors has 2 offices, with 3 listed addresses in Georgia, Illinois and Wisconsin.

Listed office addresses by state

Illinois · 1 listed address

  • 100 South Saunders Road, Suite 210, Lake ForestHQ

Contact and registration details

Legal name
Crescent Grove Advisors, LLC
Headquarters
100 South Saunders Road, Suite 210, Lake Forest, IL 60045
LinkedIn
@16223559
SEC file
801-79577
Structure
Delaware LLC
Fiscal year end
December

Custodians

Crescent Grove Advisors uses Fidelity ($5.39B) as custodian for its separately managed accounts. Crescent Grove Advisors has custody of $5.48B in client assets for 365 clients.

Reported separately managed account assets by custodian
$5.39B
named custodians
  • FidelityNational Financial Services LLC · Boston, MA · $5.39B100%

Investments and reported holdings

At year end, Crescent Grove Advisors’ separately managed accounts were mostly in funds (57%) and stocks (26%). Its reported 13F holdings for the quarter ended 30 June 2026 total $1.2B across 298 positions; the largest are Zurn Elkay Water Solutions (9.9%), iShares S&P 500 ETF (6.2%) and Vanguard 500 Index Fund ETF (5.0%).

What the accounts hold

Separately managed account assets by class, year end
  • Stocks26%
  • Funds57%
    • Registered funds42%
    • Pooled vehicles15%
  • Bonds10%
    • State and local bonds7%
    • U.S. government and agency bonds3%
  • Cash6%
  • Other1%
    • Derivatives1%

Reported 13F holdings

$1.2B
Reported 13F value
298
Positions
37.9%
In the 10 largest
+15.2%
Value vs. prior quarter
Ten largest positions, share of reported value
  1. Zurn Elkay Water Solutions · Comm9.9%
  2. iShares S&P 500 ETFETF6.2%
  3. Vanguard 500 Index Fund ETFETF5.0%
  4. SPDR S&P 500 ETFETF3.0%
  5. Vanguard Total Stock Market ETFETF2.7%
  6. iShares Core MSCI Emerging Markets ETFETF2.6%
  7. Invesco Powershares Qqq ETFETF2.2%
  8. iShares Core S&P Small-cap ETFETF2.1%
  9. 2024 Psu (target) · Comm2.1%
  10. iShares Core S&P Mid-cap ETFETF2.0%

Together, the ten largest are 37.9% of reported value.

The 50 largest positions and quarterly changesQuarter ended 30 June 2026 · filed 10 August 2026

Common questions

How many clients does Crescent Grove Advisors have?

Crescent Grove Advisors has 382 clients and manages $5.5 billion for them, as of March 2026. They include 290 high-net-worth individuals, 35 individual clients and 33 other clients.

Source: Form ADV Part 1A, Items 5.D and 5.F, filed 26 March 2026

What services does Crescent Grove Advisors offer?

Crescent Grove Advisors provides financial planning, portfolio management for individuals and small businesses, and portfolio management for institutions.

Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file

How much does Crescent Grove Advisors charge?

Crescent Grove Advisors charges 0.10%–1.25% a year for its Investment Management Fees. The fee is billed in arrears and is negotiable.

Source: CRESCENT GROVE ADVISORS ADV PART 2A, filed 26 March 2026

Which custodians does Crescent Grove Advisors use?

Crescent Grove Advisors’ separately managed account assets are held at National Financial Services LLC (Boston, MA), with $5.39B. Only custodians holding at least a tenth of those assets are named.

Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 26 March 2026

How many financial advisors does Crescent Grove Advisors have?

Crescent Grove Advisors has 17 investment adviser representatives registered with state securities authorities, out of 34 employees, and 14 perform investment advisory functions. 0 employees are registered representatives of a broker-dealer and 3 employees are licensed insurance agents.

Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file

What does Crescent Grove Advisors invest in?

At the end of its last fiscal year, Crescent Grove Advisors’ separately managed accounts held 42% registered funds (mutual funds, ETFs, BDCs), 26% exchange-traded equities, 15% pooled vehicles (private funds and similar), 7% state and local bonds, 6% cash and equivalents, 3% U.S. government and agency bonds and 1% derivatives.

Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file

Who owns Crescent Grove Advisors?

Crescent Grove Advisors’ direct owner is Crescent Grove Holdings, LLC (75% or more).

Source: Form ADV Part 1A, Schedules A and B, filed 26 March 2026

How does Crescent Grove Advisors get paid?

Crescent Grove Advisors is paid through a percentage of assets under management, hourly charges and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.

Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file

Is Crescent Grove Advisors registered with the SEC?

Yes, Crescent Grove Advisors has been registered with the SEC as an investment adviser since 17 April 2014. Its CRD number is 170912 and its SEC file number is 801-79577.

Source: Form ADV Part 1A, Item 1, filed 26 March 2026; IAPD firm record

How do I contact Crescent Grove Advisors?

Crescent Grove Advisors’ main office is at 100 South Saunders Road, Suite 210, Lake Forest, IL 60045. Its phone number is 847-752-0292. Its website is crescentgroveadvisors.com.

Source: Form ADV Part 1A, Item 1.F, filed 26 March 2026

Sources and methodology

  1. Form ADV Part 1A, amendment filed 26 March 2026. Items 1, 5, 9, 11 and Schedules A, B and D.
  2. CRESCENT GROVE ADVISORS ADV PART 2A, submitted 26 March 2026.
  3. IAPD firm record, CRD 170912.
  4. SEC registered adviser data, annual Form ADV amendments filed 10 March 2021 to 26 March 2026. Items 1.F and 5.
  5. SEC investment adviser representative register, as of 9 October 2026; loaded 10 October 2026.
  6. Form 13F-HR, filed 10 August 2026 for the quarter ended 30 June 2026.

Retrieved 15 October 2026. All are published by the SEC and may have been amended since. Disciplinary history is not yet shown here. The SEC publishes the complete record, including any disciplinary events, and it is the authoritative place to check one.

Download source data (JSON)How this directory is compiledReport a correction