Coyle Financial Counsel provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, selecting other managers, publishing newsletters, education planning, estate planning, insurance, philanthropic planning, and tax planning. Financial planning was provided to 251–500 clients last fiscal year.
Coyle Financial Counsel reports 439 clients. They include 234 high-net-worth individuals, 204 individual clients and 1 charitable organization. Of its assets, 88.9% ($933M across 1,889 accounts) are managed with discretion; $116M across 381 accounts are not. It advised 3 clients without assets under management last fiscal year.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 46% | 5% |
| High-net-worth individuals | 53% | 95% |
| Charitable organizations | <1% | <1% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 204 | $51.5M | 4.9% | $253K |
| High-net-worth individuals | 234 | $997M | 95.0% | $4.26M |
| Charitable organizations | Fewer than 5 | $444K | 0.0% | $444K |
| Total | 439 | $1.05B | 100% | — |
- Clients
- 204
- Regulatory AUM
- $51.5M
- AUM share
- 4.9%
- Avg. per client
- $253K
- Clients
- 234
- Regulatory AUM
- $997M
- AUM share
- 95.0%
- Avg. per client
- $4.26M
- Clients
- Fewer than 5
- Regulatory AUM
- $444K
- AUM share
- 0.0%
- Avg. per client
- $444K
Total
- Clients
- 439
- Regulatory AUM
- $1.05B
- AUM share
- 100%
- Avg. per client
- —
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 3
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 251–500
Coyle Financial Counsel charges 0.50%–1.25% a year for its Asset Management. The fee is billed in advance, is negotiable and has a $10,000 annual minimum. The brochure also prices 4 other services, listed under fee details.
Fee details and sources
Other fees
- Financial Assessment Fees
- Financial assessment fees are billed in advance at $5,000 for net worth under $5 million, $10,000 for $5 to $25 million, and $25,000 above $25 million.
- Financial, Wealth, and Family Consulting Services
- An annual fee, billed quarterly, normally from $2,500 to $50,000 or more depending on client complexity.
- Monthly Subscription Services
- A monthly subscription fee, billed in advance, ranging from $50 to $150 per month based on the level of service selected.
- Project-Based Fees
- A one-time project fee agreed in advance by the client and the firm, varying with the project scope.
Coyle Holdings LLC owns 75% or more of Coyle Financial Counsel and is in turn owned by Gary Klaben (50–75%) and Kevin Coyle (50–75%). The leadership team of Coyle Financial Counsel includes President Gary Klaben. It has 24 employees, 10 of them in advisory roles.
Staff
- 24 employees
- 10 in advisory functions
- 10 state-registered reps
- 3 insurance agents
- 1 soliciting firm
- Owns 75% or more of Coyle Financial Counsel, LLC
Coyle Holdings LLC
Control person · since October 2015
- Owns 50% to 75% of Coyle Holdings LLC
Gary Klaben
Control person · since October 2015
- Owns 50% to 75% of Coyle Holdings LLC
Kevin Coyle
Control person · since October 2015
Coyle Financial Counsel’s regulatory assets grew from $739M (April 2021) to $1.05B (March 2026); clients rose from 404 to 439 and employees were 24 in both filings.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | StaffEmployees | Offices |
|---|---|---|---|---|
| Mar 2026March 2026 | $1.05B | 439 | 24 | 7 |
| Feb 2025February 2025 | $922M | 426 | 22 | 2 |
| Mar 2024March 2024 | $823M | 411 | 22 | 2 |
| Apr 2023April 2023 | $729M | 415 | 24 | 2 |
| Jul 2022July 2022 | $855M | 427 | 23 | 2 |
| Apr 2021April 2021 | $739M | 404 | 23 | 2 |
Besides its headquarters, Coyle Financial Counsel has 6 offices (5 private residences, listed without an address), with 2 listed addresses across 2 states.
Florida · 1 listed address
- 12381 S Cleveland Ave, Fort Myers
Illinois · 1 listed address
- 2700 Patriot BLVD., Suite 440, GlenviewHQ
Contact and registration details
- Legal name
- Coyle Financial Counsel, LLC
- Headquarters
- 2700 Patriot BLVD., Suite 440, Glenview, IL 60026
- Website
- coyle.com
- Phone
- 847-441-5644
- @coyle-financial-counsel
- SEC file
- 801-17378
- Founded
- 1972
- Structure
- Illinois LLC
- Fiscal year end
- December
Coyle Financial Counsel’s named custodian for separately managed accounts is Charles Schwab ($1.03B). Coyle Financial Counsel has custody of $1.03B for 439 clients.
- Charles SchwabCharles Schwab & Co., Inc · San Francisco, CA · $1.03B100%
At year end, Coyle Financial Counsel’s separately managed accounts were mostly in funds (53%) and stocks (31%). Its reported 13F holdings for the quarter ended 31 March 2026 total $473M across 113 positions; the largest are iShares TR (16.5%), Vanguard Tax-managed Fds (13.5%) and Fidelity Merrimack Str TR (7.7%).
What the accounts hold
- Stocks31%
- Exchange-traded equities30%
- Non-exchange-traded equities1%
- Funds53%
- Registered funds52%
- Pooled vehicles1%
- Bonds6%
- State and local bonds3%
- U.S. government and agency bonds1%
- Investment grade corporate bonds1%
- High-yield corporate bonds1%
- Cash9%
- Other1%
- Derivatives1%
How many clients does Coyle Financial Counsel have?
Coyle Financial Counsel has 439 clients and manages $1.05 billion for them, as of March 2026. They include 234 high-net-worth individuals, 204 individual clients and 1 charitable organization.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 23 March 2026
What services does Coyle Financial Counsel offer?
Coyle Financial Counsel provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, selecting other managers, publishing newsletters, education planning, estate planning, insurance, philanthropic planning, and tax planning.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file; Part 2A brochure, Item 4
How much does Coyle Financial Counsel charge?
Coyle Financial Counsel charges 0.50%–1.25% a year for its Asset Management. The fee is billed in advance, is negotiable and has a $10,000 annual minimum.
Which custodians does Coyle Financial Counsel use?
Coyle Financial Counsel’s separately managed account assets are held at Charles Schwab & Co., Inc (San Francisco, CA), with $1.03B. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 23 March 2026
How many financial advisors does Coyle Financial Counsel have?
Coyle Financial Counsel has 10 investment adviser representatives registered with state securities authorities, out of 24 employees, and 10 perform investment advisory functions. 0 employees are registered representatives of a broker-dealer and 3 employees are licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Coyle Financial Counsel invest in?
At the end of its last fiscal year, Coyle Financial Counsel’s separately managed accounts held 52% registered funds (mutual funds, ETFs, BDCs), 30% exchange-traded equities, 9% cash and equivalents, 3% state and local bonds, 1% non-exchange-traded equities, 1% U.S. government and agency bonds, 1% investment grade corporate bonds, 1% high-yield corporate bonds, 1% derivatives and 1% pooled vehicles (private funds and similar).
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Coyle Financial Counsel?
Coyle Financial Counsel is owned through a holding company by Gary Klaben and Kevin Coyle. Its direct owner is Coyle Holdings LLC (75% or more).
Source: Form ADV Part 1A, Schedules A and B, filed 23 March 2026
How does Coyle Financial Counsel get paid?
Coyle Financial Counsel is paid through a percentage of assets under management, hourly charges, subscription fees and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact Coyle Financial Counsel?
Coyle Financial Counsel’s main office is at 2700 Patriot BLVD., Suite 440, Glenview, IL 60026. Its phone number is 847-441-5644. Its website is coyle.com.