Councilmark Asset Management provides portfolio management for individuals and small businesses and portfolio management for institutions.
Councilmark Asset Management reports 28 clients. They include 28 high-net-worth individuals. Of its assets, 100.0% ($271M across 107 accounts) are managed with discretion.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | Fewer than 5 | <1% |
| High-net-worth individuals | 100% | 89% |
| Charitable organizations | Fewer than 5 | 1% |
| Corporations and other businesses | Fewer than 5 | 10% |
Client shares use reported counts. Client types without a reported count are excluded from that total.
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | Fewer than 5 | $446K | 0.2% | — |
| High-net-worth individuals | 28 | $241M | 88.8% | $8.59M |
| Charitable organizations | Fewer than 5 | $3.52M | 1.3% | — |
| Corporations and other businesses | Fewer than 5 | $26.2M | 9.7% | — |
| Total | 28 | $271M | 100% | — |
- Clients
- Fewer than 5
- Regulatory AUM
- $446K
- AUM share
- 0.2%
- Avg. per client
- —
- Clients
- 28
- Regulatory AUM
- $241M
- AUM share
- 88.8%
- Avg. per client
- $8.59M
- Clients
- Fewer than 5
- Regulatory AUM
- $3.52M
- AUM share
- 1.3%
- Avg. per client
- —
- Clients
- Fewer than 5
- Regulatory AUM
- $26.2M
- AUM share
- 9.7%
- Avg. per client
- —
Total
- Clients
- 28
- Regulatory AUM
- $271M
- AUM share
- 100%
- Avg. per client
- —
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 0
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 0
Councilmark Asset Management charges 0.30%–1.00% a year for its Standard fee schedule. Each asset band is charged at its own rate. The fee is billed in arrears, is negotiable and has a $20,000 annual minimum.
| Asset band | Annual rate |
|---|---|
| $0–$2M | 1.00% |
| $2M–$5M | 0.70% |
| $5M–$10M | 0.50% |
| $10M and above | 0.30% |
Fee details and sources
Daniel Pettway owns 50% to 75% of Councilmark Asset Management. The leadership team of Councilmark Asset Management includes Chief Compliance Officer Daniel Pettway. It has 3 employees.
Leadership
- Daniel PettwayMember, Managing Partner, Chief Compliance Officer
- Stanley ErwinMember, Portfolio Manager
Staff
- 3 employees
- 3 in advisory functions
- 3 state-registered reps
- Owns 50% to 75% of Councilmark Asset Management, LLC
Daniel Pettway
Control person · since September 1999
- Owns 25% to 50% of Councilmark Asset Management, LLC
Stanley Erwin
Control person · since July 2000
Councilmark Asset Management’s regulatory assets grew from $206M (March 2021) to $271M (March 2026); clients were 28 in both filings and employees were 3 in both filings.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | Employees | Offices |
|---|---|---|---|---|
| March 2026 | $271M | 28 | 3 | 1 |
| March 2025 | $249M | 28 | 3 | 1 |
| March 2024 | $289M | 28 | 3 | 1 |
| March 2023 | $237M | 28 | 3 | 1 |
| March 2022 | $223M | 28 | 3 | 1 |
| March 2021 | $206M | 29 | 3 | 1 |
Besides its headquarters, Councilmark Asset Management has 0 offices, with 1 listed address in Tennessee.
Tennessee · 1 listed address
- 2607 Kingston Pike, Tyson Place, Suite 180, KnoxvilleHQ
Contact and registration details
- Legal name
- Councilmark Asset Management, LLC
- Headquarters
- 2607 Kingston Pike, Tyson Place, Suite 180, Knoxville, TN 37919
- Website
- councilmark.com
- Phone
- 865-330-2525
- SEC file
- 801-57832
- Structure
- Tennessee LLC
- Fiscal year end
- December
Councilmark Asset Management uses Charles Schwab ($148M) as custodian for its separately managed accounts. Councilmark Asset Management does not have custody of client assets.
- Charles SchwabCharles Schwab & Co., Inc. · San Francisco, CA · $148M100%
At year end, Councilmark Asset Management’s separately managed accounts were mostly in stocks (67%) and bonds (24%). Its reported 13F holdings for the quarter ended 30 June 2026 total $189M across 84 positions; the largest are Vanguard Dividend Appreciation (10.5%), Apple Inc.. (10.0%) and Alphabet, Inc.. - CL A (5.8%).
What the accounts hold
- Stocks67%
- Bonds24%
- State and local bonds13%
- U.S. government and agency bonds11%
- Cash9%
Reported 13F holdings
- $189M
- Reported 13F value
- 84
- Positions
- 53.9%
- In the 10 largest
- +8.4%
- Value vs. prior quarter
- Vanguard Dividend Appreciation · Equity Funds10.5%
- Apple Inc..10.0%
- Alphabet, Inc.. - CL A5.8%
- Microsoft Corp..5.2%
- Berkshire Hathaway, Inc.. - Cla4.8%
- Alphabet, Inc.. - CL C4.3%
- Mckesson Corp..3.7%
- Walmart Inc..3.6%
- Home Depot, Inc..3.1%
- Vanguard Total Stock Market ET · Equity Funds2.9%
Together, the ten largest are 53.9% of reported value.
How many clients does Councilmark Asset Management have?
Councilmark Asset Management has 28 clients and manages $271 million for them, as of March 2026. They include 28 high-net-worth individuals.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 27 March 2026
What services does Councilmark Asset Management offer?
Councilmark Asset Management provides portfolio management for individuals and small businesses and portfolio management for institutions.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
How much does Councilmark Asset Management charge?
Councilmark Asset Management charges 0.30%–1.00% a year for its Standard fee schedule. Each asset band is charged at its own rate. The fee is billed in arrears, is negotiable and has a $20,000 annual minimum.
Source: ADV PARTS 2A & 2B, MARCH 25, 2026, filed 27 March 2026
Which custodians does Councilmark Asset Management use?
Councilmark Asset Management’s separately managed account assets are held at Charles Schwab & Co., Inc. (San Francisco, CA), with $148M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 27 March 2026
How many financial advisors does Councilmark Asset Management have?
Councilmark Asset Management has 3 investment adviser representatives registered with state securities authorities, out of 3 employees, and 3 perform investment advisory functions. None are registered representatives of a broker-dealer or licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Councilmark Asset Management invest in?
At the end of its last fiscal year, Councilmark Asset Management’s separately managed accounts held 67% exchange-traded equities, 13% state and local bonds, 11% U.S. government and agency bonds and 9% cash and equivalents.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Councilmark Asset Management?
Councilmark Asset Management’s direct owners are Daniel Pettway (50% to 75%) and Stanley Erwin (25% to 50%).
Source: Form ADV Part 1A, Schedules A and B, filed 27 March 2026
How does Councilmark Asset Management get paid?
Councilmark Asset Management is paid through a percentage of assets under management and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact Councilmark Asset Management?
Councilmark Asset Management’s main office is at 2607 Kingston Pike, Tyson Place, Suite 180, Knoxville, TN 37919. Its phone number is 865-330-2525. Its website is councilmark.com.