Cooper/Haims Advisors provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, pension consulting, selecting other managers, education planning, estate planning, insurance, tax planning, and tax preparation. Financial planning was provided to 500 clients last fiscal year.
Cooper/Haims Advisors reports 527 clients. They include 293 high-net-worth individuals, 226 individual clients and 4 charitable organizations. Of its assets, 98.9% ($1.17B across 1,609 accounts) are managed with discretion; $13M across 45 accounts are not. It advised 18 clients without assets under management last fiscal year.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 43% | 7% |
| High-net-worth individuals | 56% | 90% |
| Charitable organizations | <1% | 1% |
| Corporations and other businesses | <1% | 2% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 226 | $83.2M | 7.0% | $368K |
| High-net-worth individuals | 293 | $1.06B | 89.8% | $3.62M |
| Charitable organizations | Fewer than 5 | $12.5M | 1.1% | $3.12M |
| Corporations and other businesses | Fewer than 5 | $25.3M | 2.1% | $6.33M |
| Total | 527 | $1.18B | 100% | — |
- Clients
- 226
- Regulatory AUM
- $83.2M
- AUM share
- 7.0%
- Avg. per client
- $368K
- Clients
- 293
- Regulatory AUM
- $1.06B
- AUM share
- 89.8%
- Avg. per client
- $3.62M
- Clients
- Fewer than 5
- Regulatory AUM
- $12.5M
- AUM share
- 1.1%
- Avg. per client
- $3.12M
- Clients
- Fewer than 5
- Regulatory AUM
- $25.3M
- AUM share
- 2.1%
- Avg. per client
- $6.33M
Total
- Clients
- 527
- Regulatory AUM
- $1.18B
- AUM share
- 100%
- Avg. per client
- —
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 18
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 500
Cooper/Haims Advisors charges 0.35%–1.10% a year for its Asset management services. Each asset band is charged at its own rate. The fee is billed in arrears and is negotiable.
| Asset band | Annual rate |
|---|---|
| $0–$1M | 1.10% |
| $1M–$2.5M | 0.75% |
| $2.5M–$5M | 0.60% |
| $5M–$10M | 0.50% |
| $10M and above | 0.35% |
Fee details and sources
Esl Holdco, LLC owns 75% or more of Cooper/Haims Advisors and is in turn owned by Esl Federal Credit Union (75% or more). The leadership team of Cooper/Haims Advisors includes Chief Compliance Officer Joelle Donahoe. It has 19 employees, 13 of them in advisory roles.
Leadership
- Joelle DonahoeChief Compliance Officer
- Daniel JonesManaging Director
Investment adviser representatives
9 representatives listed in the SEC register as of 9 October 2026.
- Richard Thomas Bentley
- Andrea Marie Ells
- Jared Haims
- Dean Matthew Hutchinson
- Daniel Norris Jones
- Matthew Ryan Kelley
- Benjamin William Owens
- Brian Scott Roes
- Andrew Xian Wong
Staff
- 19 employees
- 13 in advisory functions
- 9 state-registered reps
- 1 broker-dealer rep
- 2 insurance agents
- Owns 75% or more of Cooper/Haims Advisors, LLC
Esl Holdco, LLC
Control person · since March 2026
- Owns 75% or more of Esl Holdco, LLC
Esl Federal Credit Union
Control person · since February 2025
Cooper/Haims Advisors’ regulatory assets grew 1.7× from $678M (May 2021) to $1.18B (August 2026); clients rose from 456 to 527 and employees from 14 to 19.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | Employees | Offices |
|---|---|---|---|---|
| August 2026 | $1.18B | 527 | 19 | 1 |
| July 2025 | $939M | 488 | 18 | 1 |
| July 2024 | $853M | 479 | 14 | 1 |
| March 2023 | $881M | 483 | 13 | 1 |
| March 2022 | $1B | 478 | 14 | 1 |
| May 2021 | $678M | 456 | 14 | 1 |
Besides its headquarters, Cooper/Haims Advisors has 0 offices, with 1 listed address in New York.
New York · 1 listed address
- 50 Square Drive, Suite 210, VictorHQ
Contact and registration details
- Legal name
- Cooper/Haims Advisors, LLC
- Headquarters
- 50 Square Drive, Suite 210, Victor, NY 14564
- Website
- cooperhaims.com
- Phone
- 585-248-6400
- @cooper-haims-advisors-llc
- SEC file
- 801-61599
- Structure
- New York LLC
- Fiscal year end
- December
Cooper/Haims Advisors uses Charles Schwab ($1.15B) as custodian for its separately managed accounts. Cooper/Haims Advisors has custody of $194M in client assets for 58 clients.
- Charles SchwabCharles Schwab & Co., Inc. · San Francisco, CA · $1.15B100%
At year end, Cooper/Haims Advisors’ separately managed accounts were mostly in funds (86%). Its reported 13F holdings for the quarter ended 30 June 2026 total $232M across 116 positions; the largest are Schwab Strategic TR (15.5%), Vanguard Intl Equity Index F (10.9%) and iShares TR (9.0%).
What the accounts hold
- Stocks5%
- Funds86%
- Bonds2%
- U.S. government and agency bonds1%
- State and local bonds1%
- Cash7%
Reported 13F holdings
- $232M
- Reported 13F value
- 116
- Positions
- 67.0%
- In the 10 largest
- +9.4%
- Value vs. prior quarter
- Schwab Strategic TR · Emrg Mkteq ETF15.5%
- Vanguard Intl Equity Index F · FTSE Europe ETF10.9%
- iShares TR · Core S&P500 ETF9.0%
- iShares TR · Global REIT ETF7.1%
- J P Morgan Exchange Traded F · Core Plus BD ETF6.5%
- Schwab Strategic TR · US Lrg Cap ETF5.2%
- Vanguard Charlotte Fds · Total Int BD ETF4.2%
- Vanguard Mun BD Fds · Tax Exempt BD3.2%
- Apple Inc.2.8%
- Paychex Inc.2.6%
Together, the ten largest are 67.0% of reported value.
How many clients does Cooper/Haims Advisors have?
Cooper/Haims Advisors has 527 clients and manages $1.18 billion for them, as of August 2026. They include 293 high-net-worth individuals, 226 individual clients and 4 charitable organizations.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 19 August 2026
What services does Cooper/Haims Advisors offer?
Cooper/Haims Advisors provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, pension consulting, selecting other managers, education planning, estate planning, insurance, tax planning, and tax preparation.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file; Part 2A brochure, Item 4
How much does Cooper/Haims Advisors charge?
Cooper/Haims Advisors charges 0.35%–1.10% a year for its Asset management services. Each asset band is charged at its own rate. The fee is billed in arrears and is negotiable.
Which custodians does Cooper/Haims Advisors use?
Cooper/Haims Advisors’ separately managed account assets are held at Charles Schwab & Co., Inc. (San Francisco, CA), with $1.15B. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 19 August 2026
How many financial advisors does Cooper/Haims Advisors have?
Cooper/Haims Advisors has 9 investment adviser representatives registered with state securities authorities, out of 19 employees, and 13 perform investment advisory functions. 1 employee is a registered representative of a broker-dealer and 2 employees are licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Cooper/Haims Advisors invest in?
At the end of its last fiscal year, Cooper/Haims Advisors’ separately managed accounts held 86% registered funds (mutual funds, ETFs, BDCs), 7% cash and equivalents, 5% exchange-traded equities, 1% U.S. government and agency bonds and 1% state and local bonds.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Cooper/Haims Advisors?
Cooper/Haims Advisors is owned through a holding company by Esl Federal Credit Union. Its direct owner is Esl Holdco, LLC (75% or more).
Source: Form ADV Part 1A, Schedules A and B, filed 19 August 2026
How does Cooper/Haims Advisors get paid?
Cooper/Haims Advisors is paid through a percentage of assets under management, hourly charges and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact Cooper/Haims Advisors?
Cooper/Haims Advisors’ main office is at 50 Square Drive, Suite 210, Victor, NY 14564. Its phone number is 585-248-6400. Its website is cooperhaims.com.