Colton Groome Financial Advisors provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, selecting other managers, education planning, estate planning, insurance, retirement plan services, and tax planning. Financial planning was provided to 101–250 clients last fiscal year.
Colton Groome Financial Advisors reports 362 clients. They include 180 high-net-worth individuals, 166 individual clients, and 7 corporations and other businesses. Of its assets, 97.6% ($707M across 1,041 accounts) are managed with discretion; $17.7M across 55 accounts are not. It advised 101 clients without assets under management last fiscal year.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 46% | 6% |
| High-net-worth individuals | 50% | 84% |
| Pension and profit-sharing plans | <1% | 4% |
| Charitable organizations | 2% | 5% |
| Corporations and other businesses | 2% | <1% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 166 | $45.7M | 6.3% | $275K |
| High-net-worth individuals | 180 | $610M | 84.2% | $3.39M |
| Pension and profit-sharing plans | Fewer than 5 | $28M | 3.9% | $9.34M |
| Charitable organizations | 6 | $35.3M | 4.9% | $5.89M |
| Corporations and other businesses | 7 | $5.7M | 0.8% | $815K |
| Total | 362 | $725M | 100% | — |
- Clients
- 166
- Regulatory AUM
- $45.7M
- AUM share
- 6.3%
- Avg. per client
- $275K
- Clients
- 180
- Regulatory AUM
- $610M
- AUM share
- 84.2%
- Avg. per client
- $3.39M
- Clients
- Fewer than 5
- Regulatory AUM
- $28M
- AUM share
- 3.9%
- Avg. per client
- $9.34M
- Clients
- 6
- Regulatory AUM
- $35.3M
- AUM share
- 4.9%
- Avg. per client
- $5.89M
- Clients
- 7
- Regulatory AUM
- $5.7M
- AUM share
- 0.8%
- Avg. per client
- $815K
Total
- Clients
- 362
- Regulatory AUM
- $725M
- AUM share
- 100%
- Avg. per client
- —
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 101
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 101–250
Colton Groome Financial Advisors charges 0.31%–0.99% for its Investment Advisory Service Fees. The brochure does not state whether the rate is annual. Each asset band is charged at its own rate. The fee is billed in advance and is negotiable. The brochure also prices 2 other services, listed under fee details.
| Asset band | Rate (period not stated) |
|---|---|
| $0–$1M | 0.99% |
| $1M–$2.5M | 0.87% |
| $2.5M–$5M | 0.76% |
| $5M–$7.5M | 0.56% |
| $7.5M–$10M | 0.46% |
| $10M and above | 0.31% |
Fee details and sources
Other fees
- General Consulting Services
- General consulting fees are negotiated for each client and may be a flat fee, an hourly fee or a percentage of assets.
- Stand-alone Financial Planning
- Stand-alone financial planning has a minimum planning fee typically between $7,500 and $12,000 a year, negotiable.
Groome Holdings, LLC. owns 75% or more of Colton Groome Financial Advisors and is in turn owned by Matthew Groome (25–50%) and George Groome (25–50%). It has 16 employees, 13 of them in advisory roles.
Leadership
- George GroomeCo-CEO
- Matthew GroomeCo-CEO
- Taylor PoteatCCO & COO
Investment adviser representatives
10 representatives listed in the SEC register as of 9 October 2026.
- Stacey McIntosh Anderson
- Robin Vickery Barber
- Todd Burkhalter
- Matthew William Donohue
- Kyle Edgar Grandstaff
- Matthew Lindsay Groome
- David Michael Nelson
- Taylor Bell Poteat
- Jay Garst Reese
- Donald Lawrence Reichert
Staff
- 16 employees
- 13 in advisory functions
- 10 state-registered reps
- 1 insurance agent
- Owns 75% or more of Colton Groome Financial Advisors, LLC
Groome Holdings, LLC.
Control person · since January 2016
- Owns 25% to 50% of Groome Holdings, LLC.
Matthew Groome
Control person · since January 2016
- Owns 25% to 50% of Groome Holdings, LLC.
George Groome
Control person · since January 2016
Colton Groome Financial Advisors’ regulatory assets grew 3.8× from $189M (June 2021) to $725M (September 2026); clients rose from 195 to 362 and employees from 15 to 16.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | Employees | Offices |
|---|---|---|---|---|
| September 2026 | $725M | 362 | 16 | 3 |
| March 2025 | $444M | 325 | 15 | 2 |
| March 2024 | $351M | 287 | 15 | 1 |
| May 2023 | $282M | 255 | 14 | 1 |
| March 2022 | $283M | 226 | 13 | 1 |
| June 2021 | $189M | 195 | 15 | 1 |
Besides its headquarters, Colton Groome Financial Advisors has 2 offices (1 private residence, listed without an address), with 2 listed addresses in North Carolina.
North Carolina · 2 listed addresses
- 1127-B Hendersonville Road, AshevilleHQ
- 1870 Brevard Road, Arden
Contact and registration details
- Legal name
- Colton Groome Financial Advisors, LLC
- Headquarters
- 1127-B Hendersonville Road, Asheville, NC 28803
- Website
- coltongroome.com
- Phone
- 828-252-1816
- @colton-groome-company
- SEC file
- 801-113274
- Founded
- 2003
- Structure
- North Carolina LLC
- Fiscal year end
- December
Colton Groome Financial Advisors uses Charles Schwab ($458M, 65%) and Fidelity ($249M, 35%) as custodians for its separately managed accounts. Colton Groome Financial Advisors has custody of $4M in client assets for 20 clients.
- Charles SchwabCharles Schwab & Co., Inc. · San Francisco, CA · $458M65%
- FidelityFidelity Brokerage Services LLC · Smithfield, RI · $249M35%
At year end, Colton Groome Financial Advisors’ separately managed accounts were mostly in funds (53%) and bonds (21%). Its reported 13F holdings for the quarter ended 30 June 2026 total $414M across 164 positions; the largest are iShares TR (17.1%), iShares TR (7.8%) and iShares TR (6.5%).
What the accounts hold
- Stocks10%
- Funds53%
- Registered funds52%
- Pooled vehicles1%
- Bonds21%
- U.S. government and agency bonds15%
- State and local bonds4%
- Investment grade corporate bonds2%
- Cash16%
Reported 13F holdings
- $414M
- Reported 13F value
- 164
- Positions
- 52.3%
- In the 10 largest
- +17.8%
- Value vs. prior quarter
- iShares TR · Core S&P500 ETF17.1%
- iShares TR · MSCI Eafe ETF7.8%
- iShares TR · Core US Aggbd ET6.5%
- iShares TR · MSCI Emg Mkt ETF5.2%
- iShares TR · Ishs 5-10yr Invt3.4%
- iShares TR · Core S&P Mcp ETF3.2%
- Goldman Sachs Physical Gold · Unit3.0%
- Apple Inc.2.3%
- Select Sector SPDR TR · ST Str Discr ETF2.0%
- iShares TR · A Rate CP BD ETF1.8%
Together, the ten largest are 52.3% of reported value.
How many clients does Colton Groome Financial Advisors have?
Colton Groome Financial Advisors has 362 clients and manages $725 million for them, as of September 2026. They include 180 high-net-worth individuals, 166 individual clients, and 7 corporations and other businesses.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 3 September 2026
What services does Colton Groome Financial Advisors offer?
Colton Groome Financial Advisors provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, selecting other managers, education planning, estate planning, insurance, retirement plan services, and tax planning.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file; Part 2A brochure, Item 4
How much does Colton Groome Financial Advisors charge?
Colton Groome Financial Advisors charges 0.31%–0.99% for its Investment Advisory Service Fees. The brochure does not state whether the rate is annual. Each asset band is charged at its own rate. The fee is billed in advance and is negotiable.
Which custodians does Colton Groome Financial Advisors use?
Colton Groome Financial Advisors’ separately managed account assets are held at Charles Schwab & Co., Inc. (San Francisco, CA), with $458M and Fidelity Brokerage Services LLC (Smithfield, RI), with $249M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 3 September 2026
How many financial advisors does Colton Groome Financial Advisors have?
Colton Groome Financial Advisors has 10 investment adviser representatives registered with state securities authorities, out of 16 employees, and 13 perform investment advisory functions. 0 employees are registered representatives of a broker-dealer and 1 employee is a licensed insurance agent.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Colton Groome Financial Advisors invest in?
At the end of its last fiscal year, Colton Groome Financial Advisors’ separately managed accounts held 52% registered funds (mutual funds, ETFs, BDCs), 16% cash and equivalents, 15% U.S. government and agency bonds, 10% exchange-traded equities, 4% state and local bonds, 2% investment grade corporate bonds and 1% pooled vehicles (private funds and similar).
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Colton Groome Financial Advisors?
Colton Groome Financial Advisors is owned through a holding company by Matthew and George Groome. Its direct owner is Groome Holdings, LLC. (75% or more).
Source: Form ADV Part 1A, Schedules A and B, filed 3 September 2026
How does Colton Groome Financial Advisors get paid?
Colton Groome Financial Advisors is paid through a percentage of assets under management, fixed fees and other compensation. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact Colton Groome Financial Advisors?
Colton Groome Financial Advisors’ main office is at 1127-B Hendersonville Road, Asheville, NC 28803. Its phone number is 828-252-1816. Its website is coltongroome.com.