Cloud Investments provides financial planning, portfolio management for individuals and small businesses, pension consulting, and educational seminars.
Cloud Investments reports 995 clients. They include 904 individual clients, 76 high-net-worth individuals and 15 other clients. Of its assets, 100.0% ($404M across 1,749 accounts) are managed with discretion.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 91% | 63% |
| High-net-worth individuals | 8% | 36% |
| Other | 2% | 1% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 904 | $253M | 62.7% | $280K |
| High-net-worth individuals | 76 | $145M | 36.0% | $1.91M |
| Other | 15 | $5.4M | 1.3% | $360K |
| Total | 995 | $404M | 100% | $406K |
- Clients
- 904
- Regulatory AUM
- $253M
- AUM share
- 62.7%
- Avg. per client
- $280K
- Clients
- 76
- Regulatory AUM
- $145M
- AUM share
- 36.0%
- Avg. per client
- $1.91M
- Clients
- 15
- Regulatory AUM
- $5.4M
- AUM share
- 1.3%
- Avg. per client
- $360K
Total
- Clients
- 995
- Regulatory AUM
- $404M
- AUM share
- 100%
- Avg. per client
- $406K
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 0
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 0
Cloud Investments charges 1.35%–1.80% a year for its Asset Management. The whole portfolio is charged at the rate of its band. The brochure also prices 2 other services, listed under fee details.
| Asset band | Annual rate |
|---|---|
| $0–$250K | 1.80% |
| $250K–$500K | 1.70% |
| $500K–$1M | 1.60% |
| $1M–$2M | 1.50% |
| $2M and above | 1.35% |
Fee details and sources
Other fees
- ERISA Plan Services
- ERISA plan services are charged on the market value of included plan assets, at no more than 1% a year, negotiable and billed monthly or quarterly.
- Financial Planning and Consulting
- Financial planning and consulting are a fixed fee based on complexity, between $200 and $2,000, due on commencement of the advisory agreement.
Don Cloud owns 75% or more of Cloud Investments. The leadership team of Cloud Investments includes Chief Compliance Officer Scott Montes. It has 6 employees.
Leadership
- Scott MontesChief Compliance Officer
- Don CloudManaging Member
Investment adviser representatives
6 representatives listed in the SEC register as of 9 October 2026.
- Don P Cloud
- Germi Lamar Cloud
- Charles Harriman
- Aaron Joseph Howard
- John Huggins
- Scott Alan Montes
Staff
- 6 employees
- 6 in advisory functions
- 6 state-registered reps
- 6 insurance agents
- Owns 75% or more of Cloud Investments, LLC
Don Cloud
Control person · since October 2015
Cloud Investments’ regulatory assets grew 2.2× from $181M (February 2021) to $404M (February 2026); clients rose from 706 to 995 and employees from 5 to 6.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | Employees | Offices |
|---|---|---|---|---|
| February 2026 | $404M | 995 | 6 | 3 |
| February 2025 | $300M | 447 | 6 | 3 |
| January 2024 | $238M | 826 | 7 | 3 |
| January 2023 | $210M | 805 | 6 | 3 |
| February 2022 | $226M | 747 | 6 | 3 |
| February 2021 | $181M | 706 | 5 | 3 |
Besides its headquarters, Cloud Investments has 2 offices, with 3 listed addresses in Alabama.
Alabama · 3 listed addresses
- 200 Clinton Ave, Suite 1020, HuntsvilleHQ
- 750 Forrest Ave., Gadsen
- 201 S. Court Street, Florence
Contact and registration details
- Legal name
- Cloud Investments, LLC
- Headquarters
- 200 Clinton Ave, Suite 1020, Huntsville, AL 35801
- Website
- cloudfinancial.com
- Phone
- 256-715-0094
- SEC file
- 801-112434
- Structure
- Alabama LLC
- Fiscal year end
- December
Cloud Investments uses Fidelity ($404M) as custodian for its separately managed accounts. Cloud Investments does not have custody of client assets.
- FidelityFidelity Distributors Company LLC · Smithfield, RI · $404M100%
At year end, Cloud Investments’ separately managed accounts were mostly in funds (75%) and stocks (19%).
What the accounts hold
- Stocks19%
- Funds75%
- Cash6%
How many clients does Cloud Investments have?
Cloud Investments has 995 clients and manages $404 million for them, as of February 2026. They include 904 individual clients, 76 high-net-worth individuals and 15 other clients.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 12 February 2026
What services does Cloud Investments offer?
Cloud Investments provides financial planning, portfolio management for individuals and small businesses, pension consulting, and educational seminars.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
How much does Cloud Investments charge?
Cloud Investments charges 1.35%–1.80% a year for its Asset Management. The whole portfolio is charged at the rate of its band.
Which custodians does Cloud Investments use?
Cloud Investments’ separately managed account assets are held at Fidelity Distributors Company LLC (Smithfield, RI), with $404M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 12 February 2026
How many financial advisors does Cloud Investments have?
Cloud Investments has 6 investment adviser representatives registered with state securities authorities, out of 6 employees, and 6 perform investment advisory functions. 0 employees are registered representatives of a broker-dealer and 6 employees are licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Cloud Investments invest in?
At the end of its last fiscal year, Cloud Investments’ separately managed accounts held 75% registered funds (mutual funds, ETFs, BDCs), 19% exchange-traded equities and 6% cash and equivalents.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Cloud Investments?
Cloud Investments’ direct owner is Don Cloud (75% or more).
Source: Form ADV Part 1A, Schedules A and B, filed 12 February 2026
How does Cloud Investments get paid?
Cloud Investments is paid through a percentage of assets under management and hourly charges. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact Cloud Investments?
Cloud Investments’ main office is at 200 Clinton Ave, Suite 1020, Huntsville, AL 35801. Its phone number is 256-715-0094. Its website is cloudfinancial.com.