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Cerro Pacific Wealth Advisors

Wealth managementRIA

San Luis Obispo, CACRD 310825Updated

Cerro Pacific Wealth Advisors is an investment adviser based in San Luis Obispo, CA, registered with the SEC since 2020. It provides financial planning and investment management. Its clients include high-net-worth individuals, corporations and other businesses, and individual clients. Its regulatory assets under management total $532 million, as filed on 30 June 2026.

254
Clients
$1.82M
AUM per individual client
4
Advisory staff
1
Offices
0.25–1.00%
Annual fee

From Form ADV filed 30 June 2026SEC record

Services and clients

Cerro Pacific Wealth Advisors provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, pension consulting, and selecting other managers. Financial planning was provided to 51–100 clients last fiscal year.

Cerro Pacific Wealth Advisors reports 254 clients. They include 121 high-net-worth individuals, 112 individual clients, and 10 pension and profit-sharing plans. Of its assets, 100.0% ($532M across 713 accounts) are managed with discretion.

Clients and assets by client type
Clients254 clients
Assets$532M
Share of clients and assets by client type
Client typeClientsAssets
Individuals (other than HNW)44%7%
High-net-worth individuals48%73%
Pension and profit-sharing plans4%3%
Charitable organizations<1%<1%
Corporations and other businesses3%13%
Other client typesOther<1%3%
Client breakdown and activity details
Individuals (other than HNW)
Clients
112
Regulatory AUM
$37.6M
AUM share
7.1%
Avg. per client
$335K
High-net-worth individuals
Clients
121
Regulatory AUM
$387M
AUM share
72.7%
Avg. per client
$3.19M
Pension and profit-sharing plans
Clients
10
Regulatory AUM
$18.1M
AUM share
3.4%
Avg. per client
$1.81M
Charitable organizations
Clients
Fewer than 5
Regulatory AUM
$2.36M
AUM share
0.4%
Avg. per client
$1.18M
Corporations and other businesses
Clients
7
Regulatory AUM
$70.7M
AUM share
13.3%
Avg. per client
$10.1M
Other
Clients
Fewer than 5
Regulatory AUM
$16.3M
AUM share
3.1%
Avg. per client
$8.14M

Total

Clients
254
Regulatory AUM
$532M
AUM share
100%
Avg. per client
—
Clients outside the U.S.
0%
Clients advised without assets under management last fiscal year
0
Private funds advised
0
Financial planning clients last fiscal year
51–100

Fees and minimums

Cerro Pacific Wealth Advisors charges 0.25%–1.00% a year for its Comprehensive Portfolio Management. Each asset band is charged at its own rate. The fee is billed in arrears. The brochure also prices 2 other services, listed under fee details.

$0–$2M1.00%
$2M–$3.5M0.85%
$3.5M–$5M0.70%
$5M–$10M0.50%
$10M and above0.25%
Fee details and sources

Other fees

Financial Planning and Consulting
Flat fee for financial planning and consulting, with a maximum of $3,500, set by the scope and complexity of the engagement.
Retirement Plan Consulting
Maximum annual fee of 1.00%, based on the scope and complexity of the engagement and set case by case.

Ownership and people

Cpwa LLC owns 75% or more of Cerro Pacific Wealth Advisors and is in turn owned by Daniel Speirs (50–75%) and Lyle Meek (25–50%). The leadership team of Cerro Pacific Wealth Advisors includes Chief Compliance Officer Timothy Reyna. It has 6 employees, 4 of them in advisory roles.

Leadership

  • Timothy Reyna
    Chief Compliance Officer

Investment adviser representatives

4 representatives listed in the SEC register as of 9 October 2026.

  • Brianna Marie Ferguson
  • Lyle Lindsay Meek
  • Timothy J Reyna
  • Daniel Keith Speirs

Staff

  • 6 employees
  • 4 in advisory functions
  • 4 state-registered reps
Who owns the firm
Cerro Pacific Wealth Advisors, LLC· the adviser
  • Cpwa LLC

    Control person · since December 2025

    Owns 75% or more of Cerro Pacific Wealth Advisors, LLC
    • Daniel Speirs

      Control person · since December 2025

      Owns 50% to 75% of Cpwa LLC
    • Lyle Meek

      Control person · since December 2025

      Owns 25% to 50% of Cpwa LLC

Growth and acquisitions

Cerro Pacific Wealth Advisors’ regulatory assets grew from $385M (February 2021) to $532M (June 2026); clients fell from 823 to 254 and employees rose from 5 to 6.

By annual filing
Measure
Figures from each annual filing
Cerro Pacific Wealth Advisors figures from each annual Form ADV filing
FiledRegulatory AUMClientsEmployeesOffices
June 2026$532M25461
March 2025$558M37061
March 2024$441M27751
March 2023$351M30351
March 2022$347M31651
February 2021$385M82351

Offices and registration details

Besides its headquarters, Cerro Pacific Wealth Advisors has 0 offices, with 1 listed address in California.

Listed office addresses in California
San Luis Obispo

California · 1 listed address

  • 733 Marsh St., Suite #110, San Luis ObispoHQ

Contact and registration details

Legal name
Cerro Pacific Wealth Advisors, LLC
Headquarters
733 Marsh St., Suite #110, San Luis Obispo, CA 93401
LinkedIn
@cerrowealth
SEC file
801-119640
Structure
California LLC
Fiscal year end
December

Custodians

Cerro Pacific Wealth Advisors uses Fidelity ($513M) as custodian for its separately managed accounts. Cerro Pacific Wealth Advisors has custody of $343M in client assets for 164 clients.

Reported separately managed account assets by custodian
$513M
named custodians
  • FidelityNational Financial Services LLC · Boston, MA · $513M100%

Investments and reported holdings

At year end, Cerro Pacific Wealth Advisors’ separately managed accounts were largely in funds (49%) and stocks (32%). Its reported 13F holdings for the quarter ended 30 June 2026 total $442M across 165 positions; the largest are Invesco Qqq TR (8.2%), Vanguard Admiral Fds Inc. (5.4%) and iShares TR (4.5%).

What the accounts hold

Separately managed account assets by class, year end
  • Stocks32%
  • Funds49%
  • Bonds11%
    • U.S. government and agency bonds10%
    • State and local bonds1%
  • Cash7%
  • Other1%
    • Derivatives1%

Reported 13F holdings

$442M
Reported 13F value
165
Positions
42.4%
In the 10 largest
+16.0%
Value vs. prior quarter
Ten largest positions, share of reported value
  1. Invesco Qqq TR · Unit Ser 18.2%
  2. Vanguard Admiral Fds Inc. · 500 Grth Idx F5.4%
  3. iShares TR · Eafe Grwth ETF4.5%
  4. J P Morgan Exchange Traded F · Ultra Shrt ETF4.4%
  5. Schwab Strategic TR · Fundamental Intl4.3%
  6. Apple Inc.4.2%
  7. Nvidia Corporation3.7%
  8. Invesco Actively Managed Exc · Var Rate Invt2.7%
  9. American Centy ETF TR · US Sml CP Valu2.5%
  10. iShares TR · MSCI USA Value2.5%

Together, the ten largest are 42.4% of reported value.

The 50 largest positions and quarterly changesQuarter ended 30 June 2026 · filed 15 July 2026

Common questions

How many clients does Cerro Pacific Wealth Advisors have?

Cerro Pacific Wealth Advisors has 254 clients and manages $532 million for them, as of June 2026. They include 121 high-net-worth individuals, 112 individual clients, and 10 pension and profit-sharing plans.

Source: Form ADV Part 1A, Items 5.D and 5.F, filed 30 June 2026

What services does Cerro Pacific Wealth Advisors offer?

Cerro Pacific Wealth Advisors provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, pension consulting, and selecting other managers.

Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file

How much does Cerro Pacific Wealth Advisors charge?

Cerro Pacific Wealth Advisors charges 0.25%–1.00% a year for its Comprehensive Portfolio Management. Each asset band is charged at its own rate. The fee is billed in arrears.

Source: FORM ADV PART 2A - FIRM BROCHURE - CERRO PACIFIC WEALTH ADVISORS, filed 8 October 2026

Which custodians does Cerro Pacific Wealth Advisors use?

Cerro Pacific Wealth Advisors’ separately managed account assets are held at National Financial Services LLC (Boston, MA), with $513M. Only custodians holding at least a tenth of those assets are named.

Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 30 June 2026

How many financial advisors does Cerro Pacific Wealth Advisors have?

Cerro Pacific Wealth Advisors has 4 investment adviser representatives registered with state securities authorities, out of 6 employees, and 4 perform investment advisory functions. None are registered representatives of a broker-dealer or licensed insurance agents.

Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file

What does Cerro Pacific Wealth Advisors invest in?

At the end of its last fiscal year, Cerro Pacific Wealth Advisors’ separately managed accounts held 49% registered funds (mutual funds, ETFs, BDCs), 32% exchange-traded equities, 10% U.S. government and agency bonds, 7% cash and equivalents, 1% state and local bonds and 1% derivatives.

Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file

Who owns Cerro Pacific Wealth Advisors?

Cerro Pacific Wealth Advisors is owned through a holding company by Daniel Speirs and Lyle Meek. Its direct owner is Cpwa LLC (75% or more).

Source: Form ADV Part 1A, Schedules A and B, filed 30 June 2026

How does Cerro Pacific Wealth Advisors get paid?

Cerro Pacific Wealth Advisors is paid through a percentage of assets under management and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.

Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file

How do I contact Cerro Pacific Wealth Advisors?

Cerro Pacific Wealth Advisors’ main office is at 733 Marsh St., Suite #110, San Luis Obispo, CA 93401. Its phone number is 805-457-3300. Its website is cerrowealth.com.

Source: Form ADV Part 1A, Item 1.F, filed 30 June 2026

Sources and methodology

  1. Form ADV Part 1A, amendment filed 30 June 2026. Items 1, 5, 9, 11 and Schedules A, B and D.
  2. FORM ADV PART 2A - FIRM BROCHURE - CERRO PACIFIC WEALTH ADVISORS, submitted 8 October 2026.
  3. IAPD firm record, CRD 310825.
  4. SEC registered adviser data, annual Form ADV amendments filed 12 February 2021 to 30 June 2026. Items 1.F and 5.
  5. SEC investment adviser representative register, as of 9 October 2026; loaded 10 October 2026.
  6. Form 13F-HR, filed 15 July 2026 for the quarter ended 30 June 2026.

Retrieved 15 October 2026. All are published by the SEC and may have been amended since. Disciplinary history is not yet shown here. The SEC publishes the complete record, including any disciplinary events, and it is the authoritative place to check one. The logo is reproduced for identification from Cerro Pacific Wealth Advisors, LLC, website.

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