Carolina Wealth Advisors provides financial planning, portfolio management for individuals and small businesses, and pension consulting.
Carolina Wealth Advisors reports 596 clients. They include 459 individual clients, 128 high-net-worth individuals, and 9 corporations and other businesses. Of its assets, 98.4% ($308M across 1,530 accounts) are managed with discretion; $4.96M across 61 accounts are not.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 77% | 32% |
| High-net-worth individuals | 21% | 66% |
| Charitable organizations | 0% | <1% |
| Corporations and other businesses | 2% | 2% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 459 | $99.5M | 31.7% | $217K |
| High-net-worth individuals | 128 | $207M | 66.1% | $1.62M |
| Charitable organizations | Fewer than 5 | $1.82K | 0.0% | — |
| Corporations and other businesses | 9 | $6.71M | 2.1% | $745K |
| Total | 596 | $313M | 100% | — |
- Clients
- 459
- Regulatory AUM
- $99.5M
- AUM share
- 31.7%
- Avg. per client
- $217K
- Clients
- 128
- Regulatory AUM
- $207M
- AUM share
- 66.1%
- Avg. per client
- $1.62M
- Clients
- Fewer than 5
- Regulatory AUM
- $1.82K
- AUM share
- 0.0%
- Avg. per client
- —
- Clients
- 9
- Regulatory AUM
- $6.71M
- AUM share
- 2.1%
- Avg. per client
- $745K
Total
- Clients
- 596
- Regulatory AUM
- $313M
- AUM share
- 100%
- Avg. per client
- —
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 0
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 0
Carolina Wealth Advisors charges up to 2.00% a year for its Portfolio Management. The fee is billed in advance and is negotiable. The brochure also prices one other service, listed under fee details.
Fee details and sources
Other fees
- Financial Planning
- Billed hourly at $500 to $1,000, negotiable depending on scope; generally a 50% prepayment of the estimated fee is required.
RPWCM, Inc. owns 50% to 75% of Carolina Wealth Advisors and is in turn owned by Christopher St. John (75% or more). The leadership team of Carolina Wealth Advisors includes Chief Compliance Officer Christy Horlacher. It has 6 employees, 4 of them in advisory roles.
Leadership
- Christy HorlacherChief Compliance Officer
- Matthew LoweryCFO
- Christopher St. JohnCEO
Investment adviser representatives
4 representatives listed in the SEC register as of 9 October 2026.
- Christy Lee Horlacher
- Matthew Radcliff Lowery
- Christopher David St. John
- Charles Alexander Wiggins
Staff
- 6 employees
- 4 in advisory functions
- 4 state-registered reps
- 4 broker-dealer reps
- 3 insurance agents
- Owns 50% to 75% of Carolina Wealth Advisors, LLC
RPWCM, Inc.
Control person · since May 2017
- Owns 75% or more of RPWCM, Inc.
Christopher St. John
Control person · since September 2004
- Owns 25% to 50% of Carolina Wealth Advisors, LLC
M Radcliff Lowery CPA LLC
Control person · since May 2017
- Owns 75% or more of M Radcliff Lowery CPA LLC
Matthew Lowery
Control person · since August 2008
- Owns 10% to 25% of Carolina Wealth Advisors, LLC
Sweet Bailey, LLC
since August 2021
- Owns 75% or more of Sweet Bailey, LLC
Christy Horlacher
Control person · since May 2019
Carolina Wealth Advisors’ regulatory assets grew 2.0× from $160M (June 2021) to $313M (March 2026); clients rose from 377 to 596 and employees from 4 to 6.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | StaffEmployees | Offices |
|---|---|---|---|---|
| Mar 2026March 2026 | $313M | 596 | 6 | 1 |
| Mar 2025March 2025 | $298M | 531 | 6 | 1 |
| Mar 2024March 2024 | $278M | 537 | 6 | 1 |
| Mar 2023March 2023 | $235M | 492 | 6 | 1 |
| Mar 2022March 2022 | $201M | 429 | 5 | 1 |
| Jun 2021June 2021 | $160M | 377 | 4 | 2 |
Besides its headquarters, Carolina Wealth Advisors has 0 offices, with 1 listed address in 1 state.
South Carolina · 1 listed address
- 1110 London Street, Suite 204, Myrtle BeachHQ
Contact and registration details
- Legal name
- Carolina Wealth Advisors, LLC
- Headquarters
- 1110 London Street, Suite 204, Myrtle Beach, SC 29577
- Website
- carolinawa.com
- Phone
- 843-448-4425
- SEC file
- 801-119040
- Structure
- South Carolina LLC
- Fiscal year end
- December
Carolina Wealth Advisors’ named custodian for separately managed accounts is Charles Schwab ($313M). Carolina Wealth Advisors does not have custody of client assets.
- Charles SchwabCharles Schwab & Co., Inc. · San Francisco, CA · $313M100%
At year end, Carolina Wealth Advisors’ separately managed accounts were mostly in stocks (55%) and funds (34%). Its reported 13F holdings for the quarter ended 30 June 2026 total $255M across 278 positions; the largest are Schwab Long-term U.S. Treasury ETF (7.1%), Bny Mellon US Large Cap Core Equity ETF (6.6%) and Bny Mellon Core Bond ETF (5.0%).
What the accounts hold
- Stocks55%
- Funds34%
- Bonds8%
- Cash3%
Reported 13F holdings
- $255M
- Reported 13F value
- 278
- Positions
- 38.8%
- In the 10 largest
- +6.2%
- Value vs. prior quarter
- Schwab Long-term U.S. Treasury ETFETF7.1%
- Bny Mellon US Large Cap Core Equity ETFETF6.6%
- Bny Mellon Core Bond ETFETF5.0%
- Schwab US Tips ETFETF4.9%
- State Street SPDR Portfolio High Yield Bond ETFETF3.9%
- Cisco Sys Inc.2.9%
- Invesco Bulletshares 2035 Corporate Bond ETFETF2.3%
- Fidelity Enhanced Small Cap Core ETFETF2.1%
- Texas Instrs Inc.2.0%
- Coca Cola CO1.9%
Together, the ten largest are 38.8% of reported value.
How many clients does Carolina Wealth Advisors have?
Carolina Wealth Advisors has 596 clients and manages $313 million for them, as of March 2026. They include 459 individual clients, 128 high-net-worth individuals, and 9 corporations and other businesses.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 25 March 2026
What services does Carolina Wealth Advisors offer?
Carolina Wealth Advisors provides financial planning, portfolio management for individuals and small businesses, and pension consulting.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
How much does Carolina Wealth Advisors charge?
Carolina Wealth Advisors charges up to 2.00% a year for its Portfolio Management. The fee is billed in advance and is negotiable.
Which custodians does Carolina Wealth Advisors use?
Carolina Wealth Advisors’ separately managed account assets are held at Charles Schwab & Co., Inc. (San Francisco, CA), with $313M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 25 March 2026
How many financial advisors does Carolina Wealth Advisors have?
Carolina Wealth Advisors has 4 investment adviser representatives registered with state securities authorities, out of 6 employees, and 4 perform investment advisory functions. 4 employees are registered representatives of a broker-dealer and 3 employees are licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Carolina Wealth Advisors invest in?
At the end of its last fiscal year, Carolina Wealth Advisors’ separately managed accounts held 55% exchange-traded equities, 34% registered funds (mutual funds, ETFs, BDCs), 8% U.S. government and agency bonds and 3% cash and equivalents.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Carolina Wealth Advisors?
Carolina Wealth Advisors is owned through holding companies by Matthew Lowery, Christopher St. John and Christy Horlacher. Its direct owners are M Radcliff Lowery CPA LLC (25% to 50%), RPWCM, Inc. (50% to 75%) and Sweet Bailey, LLC (10% to 25%).
Source: Form ADV Part 1A, Schedules A and B, filed 25 March 2026
How does Carolina Wealth Advisors get paid?
Carolina Wealth Advisors is paid through a percentage of assets under management and hourly charges. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact Carolina Wealth Advisors?
Carolina Wealth Advisors’ main office is at 1110 London Street, Suite 204, Myrtle Beach, SC 29577. Its phone number is 843-448-4425. Its website is carolinawa.com.