Capital Advantage provides financial planning, portfolio management for individuals and small businesses, selecting other managers, education planning, estate planning, and tax planning. Financial planning was provided to 51–100 clients last fiscal year.
Capital Advantage reports 667 clients. They include 352 high-net-worth individuals, 309 individual clients, and 4 corporations and other businesses. Of its assets, 100.0% ($1.28B across 2,271 accounts) are managed with discretion.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 46% | 16% |
| High-net-worth individuals | 53% | 84% |
| Charitable organizations | <1% | <1% |
| Corporations and other businesses | <1% | <1% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 309 | $199M | 15.6% | $644K |
| High-net-worth individuals | 352 | $1.07B | 84.0% | $3.05M |
| Charitable organizations | Fewer than 5 | $1.57M | 0.1% | $784K |
| Corporations and other businesses | Fewer than 5 | $3.56M | 0.3% | $890K |
| Total | 667 | $1.28B | 100% | — |
- Clients
- 309
- Regulatory AUM
- $199M
- AUM share
- 15.6%
- Avg. per client
- $644K
- Clients
- 352
- Regulatory AUM
- $1.07B
- AUM share
- 84.0%
- Avg. per client
- $3.05M
- Clients
- Fewer than 5
- Regulatory AUM
- $1.57M
- AUM share
- 0.1%
- Avg. per client
- $784K
- Clients
- Fewer than 5
- Regulatory AUM
- $3.56M
- AUM share
- 0.3%
- Avg. per client
- $890K
Total
- Clients
- 667
- Regulatory AUM
- $1.28B
- AUM share
- 100%
- Avg. per client
- —
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 0
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 51–100
Capital Advantage charges 0.50%–1.00% for its Investment Management Fee Schedule. The brochure does not state whether the rate is annual. Each asset band is charged at its own rate. The fee is billed in arrears, is negotiable and has a $4,500 annual minimum.
| Asset band | Rate (period not stated) |
|---|---|
| $0–$2M | 1.00% |
| $2M–$3M | 0.90% |
| $3M–$4M | 0.85% |
| $4M–$5M | 0.75% |
| $5M–$10M | 0.70% |
| $10M and above | 0.50% |
Fee details and sources
CB Trust owns 50% to 75% of Capital Advantage. The leadership team of Capital Advantage includes President John Hayman and Chief Operating Officer Dawnalizabeth Henke. It has 16 employees, 8 of them in advisory roles.
Leadership
- John HaymanPresident
- Dawnalizabeth HenkeOwner / Chief Compliance Officer / Chief Operating Officer
- Colin TaylorOwner / Director of Investment Management
Investment adviser representatives
8 representatives listed in the SEC register as of 9 October 2026.
- Ian Michael Burkhard
- Ian Ashley Castille
- Selma Benrekia Hackett
- John Sterrett Hayman
- Dawnalizabeth Henke
- Colin Francis Taylor
- Jason Alexander Terhune
- Brian Anthony Wang
Staff
- 16 employees
- 8 in advisory functions
- 9 state-registered reps
- 1 soliciting firm
- Owns 50% to 75% of Capital Advantage, Inc.
CB Trust
Control person · since April 2019
John Hayman
Trustee · Control person · since April 2019
Nicola Longmuir
Trustee · since April 2019
- Owns 10% to 25% of Capital Advantage, Inc.
Colin Taylor
since September 2014
- Owns 10% to 25% of Capital Advantage, Inc.
Castille Family Trust
since June 2019
Ian Castille
Trustee · Control person · since June 2019
Sara Castille
Trustee · since June 2019
- Owns 5% to 10% of Capital Advantage, Inc.
Dawnalizabeth Henke
Control person · since August 2008
- Owns 5% to 10% of Capital Advantage, Inc.
Zinman Family Trust
since April 2019
Donna Zinman
Trustee · since April 2019
Mark Zinman
Trustee · since April 2019
Capital Advantage’s regulatory assets grew from $892M (July 2021) to $1.28B (August 2026); clients rose from 614 to 667 and employees from 14 to 16.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | Employees | Offices |
|---|---|---|---|---|
| August 2026 | $1.28B | 667 | 16 | 2 |
| March 2025 | $1.11B | 683 | 14 | 1 |
| March 2024 | $1B | 712 | 13 | 1 |
| April 2023 | $905M | 630 | 14 | 1 |
| July 2022 | $981M | 614 | 13 | 1 |
| July 2021 | $892M | 614 | 14 | 1 |
Besides its headquarters, Capital Advantage has 1 office (1 private residence, listed without an address), with 1 listed address in California.
California · 1 listed address
- 1855 Olympic BLVD., Ste 300, Walnut CreekHQ
Contact and registration details
- Legal name
- Capital Advantage, Inc.
- Headquarters
- 1855 Olympic BLVD., Ste 300, Walnut Creek, CA 94596
- Website
- capitaladvantage.com
- Phone
- 925-299-1500
- @capital-advantage-inc-
- SEC file
- 801-55896
- Founded
- 1998
- Structure
- California corporation
- Fiscal year end
- December
Capital Advantage uses Charles Schwab ($1.08B, 86%) and Fidelity ($172M, 14%) as custodians for its separately managed accounts. Capital Advantage does not have custody of client assets.
- Charles SchwabCharles Schwab & Co., Inc. · Westlake, TX · $1.08B86%
- FidelityFidelity Brokerage Services LLC · Smithfield, RI · $172M14%
At year end, Capital Advantage’s separately managed accounts were mostly in funds (73%) and stocks (17%). Its reported 13F holdings for the quarter ended 30 June 2026 total $820M across 150 positions; the largest are Capital Grp Fixed Incm ETF T (12.6%), Schwab Strategic TR (7.1%) and Vanguard Whitehall Fds (5.0%).
What the accounts hold
- Stocks17%
- Funds73%
- Bonds8%
- Investment grade corporate bonds5%
- State and local bonds2%
- U.S. government and agency bonds1%
- Cash2%
Reported 13F holdings
- $820M
- Reported 13F value
- 150
- Positions
- 51.4%
- In the 10 largest
- +7.1%
- Value vs. prior quarter
- Capital Grp Fixed Incm ETF T · US Multi-sector12.6%
- Schwab Strategic TR · Fundamental Intl7.1%
- Vanguard Whitehall Fds · Intl High ETF5.0%
- Vanguard Whitehall Fds · Intl Dvd ETF4.9%
- iShares TR · Ultra Short Dur4.6%
- Vanguard World FD · Mega Cap Val ETF3.9%
- Vanguard Specialized Funds · Div App ETF3.4%
- Schwab Strategic TR · US Dividend EQ3.4%
- Capital Group Dividend Value · Shs Creat Unit3.2%
- Vanguard World FD · Health Car ETF3.2%
Together, the ten largest are 51.4% of reported value.
How many clients does Capital Advantage have?
Capital Advantage has 667 clients and manages $1.28 billion for them, as of August 2026. They include 352 high-net-worth individuals, 309 individual clients, and 4 corporations and other businesses.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 25 August 2026
What services does Capital Advantage offer?
Capital Advantage provides financial planning, portfolio management for individuals and small businesses, selecting other managers, education planning, estate planning, and tax planning.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file; Part 2A brochure, Item 4
How much does Capital Advantage charge?
Capital Advantage charges 0.50%–1.00% for its Investment Management Fee Schedule. The brochure does not state whether the rate is annual. Each asset band is charged at its own rate. The fee is billed in arrears, is negotiable and has a $4,500 annual minimum.
Source: CAPITAL ADVANTAGE, INC. CLIENT BROCHURE, filed 25 August 2026
Which custodians does Capital Advantage use?
Capital Advantage’s separately managed account assets are held at Charles Schwab & Co., Inc. (Westlake, TX), with $1.08B and Fidelity Brokerage Services LLC (Smithfield, RI), with $172M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 25 August 2026
How many financial advisors does Capital Advantage have?
Capital Advantage has 9 investment adviser representatives registered with state securities authorities, out of 16 employees, and 8 perform investment advisory functions. None are registered representatives of a broker-dealer or licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Capital Advantage invest in?
At the end of its last fiscal year, Capital Advantage’s separately managed accounts held 73% registered funds (mutual funds, ETFs, BDCs), 17% exchange-traded equities, 5% investment grade corporate bonds, 2% state and local bonds, 2% cash and equivalents and 1% U.S. government and agency bonds.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Capital Advantage?
Capital Advantage’s direct owners are Dawnalizabeth Henke (5% to 10%), Colin Taylor (10% to 25%), Zinman Family Trust (5% to 10%), CB Trust (50% to 75%) and Castille Family Trust (10% to 25%).
Source: Form ADV Part 1A, Schedules A and B, filed 25 August 2026
How does Capital Advantage get paid?
Capital Advantage is paid through a percentage of assets under management. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
Is Capital Advantage registered with the SEC?
Yes, Capital Advantage has been registered with the SEC as an investment adviser since 23 September 1998. Its CRD number is 108985 and its SEC file number is 801-55896.
Source: Form ADV Part 1A, Item 1, filed 25 August 2026; IAPD firm record
How do I contact Capital Advantage?
Capital Advantage’s main office is at 1855 Olympic BLVD., Ste 300, Walnut Creek, CA 94596. Its phone number is 925-299-1500. Its website is capitaladvantage.com.