Cambridge Advisors provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, pension consulting, and selecting other managers. Financial planning was provided to 251–500 clients last fiscal year.
Cambridge Advisors reports 287 clients. They include 174 individual clients, 99 high-net-worth individuals and 8 charitable organizations. Of its assets, 96.6% ($670M across 732 accounts) are managed with discretion; $23.8M across 94 accounts are not. It advised 2 clients without assets under management last fiscal year.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 61% | 10% |
| High-net-worth individuals | 34% | 41% |
| Pension and profit-sharing plans | 2% | 5% |
| Charitable organizations | 3% | 44% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 174 | $67.5M | 9.7% | $388K |
| High-net-worth individuals | 99 | $288M | 41.5% | $2.91M |
| Pension and profit-sharing plans | 6 | $33.3M | 4.8% | $5.56M |
| Charitable organizations | 8 | $305M | 44.0% | $38.1M |
| Total | 287 | $694M | 100% | $2.42M |
- Clients
- 174
- Regulatory AUM
- $67.5M
- AUM share
- 9.7%
- Avg. per client
- $388K
- Clients
- 99
- Regulatory AUM
- $288M
- AUM share
- 41.5%
- Avg. per client
- $2.91M
- Clients
- 6
- Regulatory AUM
- $33.3M
- AUM share
- 4.8%
- Avg. per client
- $5.56M
- Clients
- 8
- Regulatory AUM
- $305M
- AUM share
- 44.0%
- Avg. per client
- $38.1M
Total
- Clients
- 287
- Regulatory AUM
- $694M
- AUM share
- 100%
- Avg. per client
- $2.42M
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 2
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 251–500
Cambridge Advisors is paid through a percentage of assets under management and fixed fees (other than subscription fees). The reviewed brochures do not disclose an asset-based fee rate. Read the SEC-filed brochure.
Lori Liffring owns 50% to 75% of Cambridge Advisors. The leadership team of Cambridge Advisors includes President Justin Anderson and Chief Compliance Officer Lori Liffring. It has 6 employees.
Leadership
- Justin AndersonVice President
- Michael BridgmanVice President, Secretary
- Lori LiffringPresident, Chief Compliance Officer, Treasurer, Chairman
Investment adviser representatives
4 representatives listed in the SEC register as of 9 October 2026.
Staff
- 6 employees
- 6 in advisory functions
- 4 state-registered reps
- Owns 50% to 75% of Cambridge Advisors Inc
Lori Liffring
Control person · since March 2005
- Owns 25% to 50% of Cambridge Advisors Inc
Michael Bridgman
Control person · since March 2005
- Owns 25% to 50% of Cambridge Advisors Inc
Justin Anderson
Control person · since October 2021
Cambridge Advisors’ regulatory assets grew from $538M (March 2021) to $694M (March 2026); clients rose from 272 to 287 and employees were 6 in both filings.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | Employees | Offices |
|---|---|---|---|---|
| March 2026 | $694M | 287 | 6 | 1 |
| March 2025 | $622M | 270 | 6 | 1 |
| February 2024 | $558M | 262 | 5 | 1 |
| March 2023 | $530M | 291 | 5 | 1 |
| March 2022 | $622M | 286 | 5 | 1 |
| March 2021 | $538M | 272 | 6 | 1 |
Besides its headquarters, Cambridge Advisors has 0 offices, with 1 listed address in Nebraska.
Nebraska · 1 listed address
- 17330 Wright Street, Suite 205, OmahaHQ
Contact and registration details
- Legal name
- Cambridge Advisors Inc
- Headquarters
- 17330 Wright Street, Suite 205, Omaha, NE 68130
- Website
- cambridgeadvisors.net
- Phone
- 402-697-1166
- @cambridge-advisors-inc-
- SEC file
- 801-36028
- Structure
- Nebraska corporation
- Fiscal year end
- December
Cambridge Advisors uses Charles Schwab ($659M) as custodian for its separately managed accounts. Cambridge Advisors does not have custody of client assets.
- Charles SchwabCharles Schwab & Co., Inc. · Westlake, TX · $659M100%
At year end, Cambridge Advisors’ separately managed accounts were mostly in funds (74%) and stocks (17%). Its reported 13F holdings for the quarter ended 30 June 2026 total $582M across 183 positions; the largest are Vanguard Index Fds (18.2%), Vanguard BD Index Fds (10.2%) and Vanguard Tax-managed Fds (6.8%).
What the accounts hold
- Stocks17%
- Funds74%
- Bonds2%
- Cash6%
Filed values cover 99%. The neutral 1% gap has no reported category.
Reported 13F holdings
- $582M
- Reported 13F value
- 183
- Positions
- 52.4%
- In the 10 largest
- +12.9%
- Value vs. prior quarter
- Vanguard Index Fds · S&P 500 ETF Shs18.2%
- Vanguard BD Index Fds · Total Bnd Mrkt10.2%
- Vanguard Tax-managed Fds · Van FTSE Dev Mkt6.8%
- iShares TR · Core S&P Mcp ETF4.1%
- Vanguard Charlotte Fds · Total Int BD ETF2.6%
- Vanguard Index Fds · Total Stk Mkt2.3%
- J P Morgan Exchange Traded F · Nasdaq EQT Prem2.2%
- Vanguard Scottsdale Fds · Int-term Corp.2.1%
- Vanguard Intl Equity Index F · FTSE Emr Mkt ETF2.0%
- Berkshire Hathaway Inc. Del · CL A1.9%
Together, the ten largest are 52.4% of reported value.
How many clients does Cambridge Advisors have?
Cambridge Advisors has 287 clients and manages $694 million for them, as of March 2026. They include 174 individual clients, 99 high-net-worth individuals and 8 charitable organizations.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 19 March 2026
What services does Cambridge Advisors offer?
Cambridge Advisors provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, pension consulting, and selecting other managers.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
Which custodians does Cambridge Advisors use?
Cambridge Advisors’ separately managed account assets are held at Charles Schwab & Co., Inc. (Westlake, TX), with $659M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 19 March 2026
How many financial advisors does Cambridge Advisors have?
Cambridge Advisors has 4 investment adviser representatives registered with state securities authorities, out of 6 employees, and 6 perform investment advisory functions. None are registered representatives of a broker-dealer or licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Cambridge Advisors invest in?
At the end of its last fiscal year, Cambridge Advisors’ separately managed accounts held 74% registered funds (mutual funds, ETFs, BDCs), 17% exchange-traded equities, 6% cash and equivalents and 2% U.S. government and agency bonds.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Cambridge Advisors?
Cambridge Advisors’ direct owners are Lori Liffring (50% to 75%), Michael Bridgman (25% to 50%) and Justin Anderson (25% to 50%).
Source: Form ADV Part 1A, Schedules A and B, filed 19 March 2026
How does Cambridge Advisors get paid?
Cambridge Advisors is paid through a percentage of assets under management and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
Is Cambridge Advisors registered with the SEC?
Yes, Cambridge Advisors has been registered with the SEC as an investment adviser since 16 February 1990. Its CRD number is 104851 and its SEC file number is 801-36028.
Source: Form ADV Part 1A, Item 1, filed 19 March 2026; IAPD firm record
How do I contact Cambridge Advisors?
Cambridge Advisors’ main office is at 17330 Wright Street, Suite 205, Omaha, NE 68130. Its phone number is 402-697-1166. Its website is cambridgeadvisors.net.