Business-Owner Strategies Group provides financial planning, portfolio management for individuals and small businesses, pension consulting, selecting other managers, and educational seminars. Financial planning was provided to 101–250 clients last fiscal year.
Business-Owner Strategies Group reports 272 clients. They include 201 individual clients, 63 high-net-worth individuals, and 8 corporations and other businesses. Of its assets, 100.0% ($135M across 676 accounts) are managed with discretion. It advised 22 clients without assets under management last fiscal year.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 74% | 35% |
| High-net-worth individuals | 23% | 63% |
| Corporations and other businesses | 3% | 2% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 201 | $46.6M | 34.6% | $232K |
| High-net-worth individuals | 63 | $85.5M | 63.5% | $1.36M |
| Corporations and other businesses | 8 | $2.65M | 2.0% | $331K |
| Total | 272 | $135M | 100% | $495K |
- Clients
- 201
- Regulatory AUM
- $46.6M
- AUM share
- 34.6%
- Avg. per client
- $232K
- Clients
- 63
- Regulatory AUM
- $85.5M
- AUM share
- 63.5%
- Avg. per client
- $1.36M
- Clients
- 8
- Regulatory AUM
- $2.65M
- AUM share
- 2.0%
- Avg. per client
- $331K
Total
- Clients
- 272
- Regulatory AUM
- $135M
- AUM share
- 100%
- Avg. per client
- $495K
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 22
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 101–250
Business-Owner Strategies Group charges 1.25%–2.00% a year for its Investment Management. Each asset band is charged at its own rate. The fee is billed in arrears, is negotiable and requires an account of at least $10,000. The brochure also prices 3 other services, listed under fee details.
| Asset band | Annual rate |
|---|---|
| $0–$1M | 2.00% |
| $1M and above | 1.25% |
Fee details and sources
Other fees
- Comprehensive and Continuous Planning
- Fixed fee generally $3,000 to $6,000 with a $1,500 minimum. Continuous planning starts at $50 a month, up to one twelfth of the comprehensive fee.
- Pension Consulting
- Fixed fee generally $2,000 to $10,000, or hourly at up to $450 an hour. Negotiable.
- Retirement Plan Services
- Asset-based fee not exceeding 1.00% a year of plan assets, or a flat fee with a $750 annual minimum. Negotiable.
Tla Group, Inc owns 25% to 50% of Business-Owner Strategies Group and is in turn owned by Laird Hepburn (75% or more). It has 9 employees, 6 of them in advisory roles.
Staff
- 9 employees
- 6 in advisory functions
- 5 state-registered reps
- 7 insurance agents
- Owns 25% to 50% of Business-Owner Strategies Group, LLC
Tla Group, Inc
Control person · since January 2021
- Owns 75% or more of Tla Group, Inc
Laird Hepburn
Control person · since November 2020
- Owns 25% to 50% of Business-Owner Strategies Group, LLC
Intelligent Insights, Inc.
Control person · since January 2021
- Owns 75% or more of Intelligent Insights, Inc.
Robert Picha
Control person · since November 2020
- Owns 25% to 50% of Business-Owner Strategies Group, LLC
Wealthcaps, Inc
Control person · since January 2021
- Owns 75% or more of Wealthcaps, Inc
Justin Struble
Control person · since June 2018
Besides its headquarters, Business-Owner Strategies Group has 2 offices, with 3 listed addresses across 3 states.
Kansas · 1 listed address
- 6840 W 105th Street, Overland Park
North Carolina · 1 listed address
- 56 Hunter Street, Suite 230, ApexHQ
Virginia · 1 listed address
- 2700 Wilson BLVD, Arlington
Other business names
Business-Owner Strategies Group has reported 1 other business name to the SEC.
- BSG Advisers
Contact and registration details
- Legal name
- Business-Owner Strategies Group, LLC
- Headquarters
- 56 Hunter Street, Suite 230, Apex, NC 27502
- Website
- bsgadvisers.com
- Phone
- 919-267-4753
- @bsgadvisers
- SEC file
- 801-134480
- Structure
- North Carolina LLC
- Fiscal year end
- December
Business-Owner Strategies Group’s named custodians for separately managed accounts are Fidelity ($134M, 99%) and Charles Schwab ($1M, 1%). Business-Owner Strategies Group does not have custody of client assets.
- FidelityFidelity Brokerage Services LLC · Smithfield, RI · $134M99%
- Charles SchwabCharles Schwab & Co., Inc. · San Francisco, CA · $1M1%
At year end, Business-Owner Strategies Group’s separately managed accounts were mostly in stocks (65%) and funds (15%).
What the accounts hold
- Stocks65%
- Funds15%
- Bonds5%
- U.S. government and agency bonds2%
- State and local bonds2%
- Investment grade corporate bonds1%
- Cash15%
How many clients does Business-Owner Strategies Group have?
Business-Owner Strategies Group has 272 clients and manages $135 million for them, as of July 2026. They include 201 individual clients, 63 high-net-worth individuals, and 8 corporations and other businesses.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 1 July 2026
What services does Business-Owner Strategies Group offer?
Business-Owner Strategies Group provides financial planning, portfolio management for individuals and small businesses, pension consulting, selecting other managers, and educational seminars.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
How much does Business-Owner Strategies Group charge?
Business-Owner Strategies Group charges 1.25%–2.00% a year for its Investment Management. Each asset band is charged at its own rate. The fee is billed in arrears, is negotiable and requires an account of at least $10,000.
Which custodians does Business-Owner Strategies Group use?
Business-Owner Strategies Group’s separately managed account assets are held at Fidelity Brokerage Services LLC (Smithfield, RI), with $134M and Charles Schwab & Co., Inc. (San Francisco, CA), with $1M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 1 July 2026
How many financial advisors does Business-Owner Strategies Group have?
Business-Owner Strategies Group has 5 investment adviser representatives registered with state securities authorities, out of 9 employees, and 6 perform investment advisory functions. 0 employees are registered representatives of a broker-dealer and 7 employees are licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Business-Owner Strategies Group invest in?
At the end of its last fiscal year, Business-Owner Strategies Group’s separately managed accounts held 65% exchange-traded equities, 15% registered funds (mutual funds, ETFs, BDCs), 15% cash and equivalents, 2% U.S. government and agency bonds, 2% state and local bonds and 1% investment grade corporate bonds.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Does Business-Owner Strategies Group have a minimum investment?
Yes, Business-Owner Strategies Group’s minimum account size for its Investment Management is $10K.
Who owns Business-Owner Strategies Group?
Business-Owner Strategies Group is owned through holding companies by Laird Hepburn, Robert Picha and Justin Struble. Its direct owners are Tla Group, Inc, Intelligent Insights, Inc. and Wealthcaps, Inc, each holding 50% or less.
Source: Form ADV Part 1A, Schedules A and B, filed 1 July 2026
How does Business-Owner Strategies Group get paid?
Business-Owner Strategies Group is paid through a percentage of assets under management, hourly charges and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact Business-Owner Strategies Group?
Business-Owner Strategies Group’s main office is at 56 Hunter Street, Suite 230, Apex, NC 27502. Its phone number is 919-267-4753. Its website is bsgadvisers.com.
